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2025 Dental Marketing Trends You Can’t Afford to Ignore

We asked real dental practices across North America how they’re navigating marketing, budgets, and growth strategies this year. Whether you're looking to attract more patients, optimize your marketing spend, or stay ahead of digital trends, this free report has everything you need to make informed decisions and drive growth. From SEO taking the lead to AI making its way into patient engagement, this free report breaks down the biggest trends shaping success in 2025.

2025 Dental Patient Communications Calendar

Our free 2025 Marketing Communication Strategies Inspiration Guide for Dental Practices provides monthly ideas (with examples) to keep your communications on point and chairs full.

5 Effective Website Design Changes to Make

How confident are you that your practice website is current, easy to navigate, and designed to capture patients? If you aren’t very confident, you’ll want to make the most effective website design changes. Get our 5 Highly Effective Website Design Changes that Capture More Patients highlighted in this Free Download.

2024 State of Dental Marketing

15 Social Media Posts for Dentists

Coming up with communication ideas each month to engage and attract patients through social media, email, and other communication channels can be challenging for busy practice teams. To help remedy that, we created our free Marketing Communication Strategies Inspiration Guide to keep your communications on target and energize your practice marketing.

Turn Benefit Reminders Into More Appointments with the Rule of Three

Reminding and encouraging patients to use up dental insurance benefits before they expire is an important year-end strategy to increase appointments and revenue. This free infographic shows you how to do that with the Rule of Three strategy—simple tips to put more patients in your chairs and reduce no-shows when sending out benefit reminder communications.

Oral Cancer Awareness Kit

Oral cancers are some of the most preventable cancers. Yet thousands of Americans are diagnosed with oral cancer every year because they don’t know the warning signs, treatments, and importance of making dental appointments to catch things early. To help you educate your patients, download our free Oral Cancer Awareness Kit.

Key Insights and Trends to Thrive in 2023

The Ultimate Patient Communications Calendar for 2022

We created the ultimate patient communications calendar for dental practices. We’ve done the legwork for you, providing you ideas on what to say and how to best communicate with your patients each and every month.

25 Facebook Post Ideas

For most dentists, finding the time to compose new Facebook posts every week can be trying. Our latest whitepaper gives you 25 post ideas that will delight patients and help you get the most out of Facebook!

30 Social Media Post Ideas for Dental Practices today and post COVID-19

Whether you’re looking to expand your practice or reach existing patients, social media is the perfect tool to increase your brand awareness. But given that your practice should be posting 3 to 5 times a week, it can be difficult to come up with a constant stream of new ideas. Our latest whitepaper walks you through 30 specific post ideas!

8 Ways to Deliver More Value to Patients

Believe it or not, the average U.S. dental office has a patient retention rate of just 65%. Learn what you can do to increase patient loyalty and retention through a flawless patient experience each and every time. Get the whitepaper to learn 8 ways you can deliver more value to patients before they step foot inside the practice.

Texting with Patients: A Guide to Success

Did you know that the average American checks their phone every 12 minutes? Reaching patients right at their fingertips has gotten increasingly easier with text messaging solutions. Plus, with most patients responding to a text in under 5 minutes, your practice can increase response rates while reducing no-shows. Download this workbook to learn more.

Workbook: Building a Communications Plan that Works

Every single business excels with strong communication – dental practices included. And luckily, thanks to this new workbook, creating and implementing a strong communications campaign doesn’t have to be a drag! Get this practical, step-by-step guide to learn how you can improve patient loyalty and satisfaction through effective campaigns.

10 Mind-blowing Stats that Illustrate Why Dentists Need to Be Marketing on Facebook

You already know that most of your current and potential patients are on Facebook, but did you know that most of them are spending at least 58 minutes per day on this social network? Learn 9 other mind-blowing statistics about why dental practices today need to be marketing themselves on Facebook more than ever in this flipbook today!

How Dentists Can Create the Ultimate Patient Satisfaction Survey

Do you know how well your practice is doing in the eyes of your patients? Do you know what you can do to improve your service, and therefore patient satisfaction and loyalty? Learn the keys to creating a great dental patient satisfaction survey in this 12-page guide. Plus, you’ll get pre-written questions that you can include.

Search Marketing for Dentists: A Guide to Getting More New Patients Online

It may come as no surprise to learn that nearly 90% of American adults use the internet, meaning you can reach nine out of every ten prospective new patients online. Get this whitepaper to learn how you can combine the power of pay-per-click advertising and dental search engine optimization to get noticed by new patients online.

The Definitive Guide to Online Marketing for Dentists

Everything you need to know about marketing your dental practice. Why should patients select you over another dentist? Is it your area(s) of expertise? Years in the field? Overall patient experience? This easy-to-follow resource breaks down key factors in website creation, SEO, PPC, reputation marketing, social media, and patient communications.

7 Ways to Prepare Your Practice and Your Marketing

It may sound futuristic, but 2020 is closer than you think. And, if the anticipated trends come to fruition, within two years there will be massive changes to how businesses operate – dental practices included. We’ve examined current market trends to predict what will happen in the world of marketing and dentistry.

The Ultimate Patient Communications Calendar for Dental Practices

The key to effectively communicating with patients requires the perfect blend of timing and messaging. Get your complimentary copy today to receive a complete 12-month calendar packed with a list of dental-specific and national holidays, communication ideas each month, and 36 total pre-written social media posts!

13 Ways to Get More New Patients from Your Dental Website

Dental website design best practices are constantly changing. And, if you’ve had your website on autopilot for the last couple years, it may be causing you to miss out on new patient opportunities. In our latest whitepaper we dive into the top 13 things you can do to have a great dental website that engages visitors.

2018 Dental Marketing Pulse Report

Curious to know how much other dental practices are spending each month on marketing? Or do you wonder if other dental practices have been as busy as you in the past 12 months? We uncovered surprising insights on how dentists are currently marketing their practices, popular forms of patient communications, and other useful findings.

Ineffective Recare: The Black Hole of Recurring Revenues

No dentist or office manager needs a lecture on the importance of patient recare. It’s a fundamental rule in any business, not just dentistry, that acquiring new customers is vastly more expensive than retaining existing ones. Read this whitepaper to learn how to be more profitable with effective recare systems.

Enhance Your Practice’s Social Media Marketing Strategy

There’s no question social media is a powerful marketing tool for today’s dental practice. Implementing the right strategy not only keeps current patients engaged, it also helps dentists reach potential new patients who might not have heard of their practice otherwise—at a much lower cost than traditional methods.

How to Get Positive Reviews for Your Dental Practice

Your reputation precedes you. Whether it’s positive or negative can be the deciding factor for a patient even considering looking at your practice. Find out what you can do to take control of your online reputation, engage in community management, and encourage patients to leave positive reviews of your practice.

How to Keep more Patients with Less Work

What if you could keep every patient you saw? Production would skyrocket and your calendar would fill in. Download this guide to learn which forms of communication are best for your patients, and how automating various channels can save time and increase profits.

How to Increase Retention and Lifetime Value of Dental Patients

When it comes to running a dental practice, retaining current patients is much easier, cheaper and profitable than attracting new patients. So, why do patients end up leaving your practice? Download this whitepaper to learn what you need to be doing online and in person to ensure your patients keep choosing you as their dentist.

Top 10 Trends and Recommendations for Dentistry and Marketing in 2017

Whether your practice began long ago with ink on paper or recently with electronic documentation, you have likely experienced major shifts in the way you do business. We explored these major shifts to develop a list of 10 trends continuing into 2017, as well as recommendations to keep your practice prepared for them.

A Dentist’s Guide to Getting More Profitable Patients with Google Ads

Running a Dental Practice in the Age of Social Media

People use social networks to ask their friends and family for trusted recommendations – such as a post that asks “does anyone recommend a good dentist?” By being present on social media, your patients can tag your practice in their comments and make it easy for prospective patients to learn more about you.

10 Best Practices for Creating Great Dental Websites

Many dentists want to improve their web presence, but the process of going about it can be overwhelming. Not to worry. We’ve identified the Top 10 Best Practices for making your website your best marketing tool in this easy-to-understand whitepaper.

Local Search and How It’s Affecting Your Practice

A professional’s guide to understanding local search engine optimization (SEO). Have you wondered how you can get noticed by more people searching for a dentist online? Local search is one of the most important factors in helping your practice get in front of these potential new patients.

The ABC’s of Search Engine Optimization (SEO)

Learn the key terms used in the world of search engine optimization. SEO is key to getting your practice noticed by prospective patients. But, before you simply hire a SEO company, it’s important to learn the basic terms so you can make a more informed decision.

The Dentist’s Guide to Blogging

Learn where to start, what to write, and how to get max visibility. Blogs can help your website’s rankings and boost your SEO – but getting started can be tough. Learn the basics of creating a blog for your practice and get tips on how to optimize your posts. Plus, access a bank of unique blog post ideas!

Boost Your Website’s Rankings

Discover how backlinks can help your website’s SEO. You must regularly update your website to boost – or simply maintain - your ranking on search engines. Backlinks are a key in boosting your SEO, and this whitepaper dives into what they are, how to utilize them, and where to build them.