Dental Websites – Should they be HTTPS?

As an online marketing provider for dentists, helping dental practices and their patients stay safe and secure online is one of our top priorities.

One way to increase online security is with an HTTPS website. HTTPS (hypertext transfer protocol secure) is the secure version of HTTP, the protocol over which data is exchanged between your browser and the website to which it’s connected. When a website has HTTPS, all communications between browser and website are encrypted, making it much harder for third parties to interpret, alter, or delete information.

This is also important because Google is starting to call out non-HTTPS sites in a visible way. Google Chrome previously only marked HTTP pages as not secure if the pages had forms that asked for highly sensitive information like a password or credit card. Most recently, Chrome (version 62) now shows a not secure warning on all pages that have any type of data entry fields (even forms that simply ask for name and email), and all HTTP pages visited in Incognito (private) mode.

Even if the information requested is benign, this glaring warning is enough to cause most visitors to close your page and move on to a secure site. To ensure you don’t miss out on getting new patient inquiries or requests to your office, an SSL certificate (which makes your site HTTPS) is a recommended addition to your online security.

When you couple an HTTPS website with secure patient email and a HIPAA compliant patient portal, you show patients that the safety of their data is a priority for your practice. Taking this extra step not only protects patients, it makes them feel good about your practice, which will help to create a foundation of loyal patients for years to come.

To learn more about keeping patient data safe and secure online in a HIPAA compliant manner, call ProSites at (888) 932-3644 to talk with an Internet Marketing Advisor.