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Practice Marketing

8 Surprising Statistics About Texting Your Patients

We already know the world has gone mobile. In fact, according to Statista, in 2018, over half of all website traffic was from a mobile device.

In addition to needing a proper mobile-friendly website, incorporating a mobile-first strategy into all parts of your practice can set you up for immediate and future success. Still not convinced?

Below are 8 surprising statistics we found about consumers and texting, all which may translate over into how your patients may prefer to be contacted:

  1. According to Off the Cusp, 64% of people prefer a text message over voice as a customer service channel. This means your patients will likely respond to a text message appointment reminder instead of an automated voicemail these days!
  1. 78% of customers say receiving a text message is the fastest way to reach them for important updates (source: Text Magic). If youā€™re experiencing an emergency, last-minute opening, or another critical change that requires you to alert numerous patients at once, sending a text may be the best way to reach them at once as itā€™s quick and immediate (versus email that may not be checked instantly).
  1. According to USA Today, the average adult spends 23 hours a week texting, making it a great channel to get your message seen by patients.
  1. Text messages have a 98% open rate, while email only has a 20% open rate (Mobile Marketing Watch). If you want to guarantee that a patient sees your communications, text messaging is the way to go. People get upwards of 100+ emails a day, so sending a text message may be the best way to make sure your practice stands out in the crowd
  1. The average American checks their phone 46 times per day (Source). As stressed above, if you have a timely announcement that needs to be seen quickly ā€“ sending a text message is the best way to go about doing so! Email is often not regarded as ā€œurgentā€ but a text message will get on someoneā€™s radar quickly.
  1. If you want to get a response from a patient, text messaging is the way to go. On average, it takes someone 90 seconds to respond to a text message but 90 minutes to respond to an email (Source).
  1. 79% of companies believe customers want SMS/text support (ICMI). If your practice doesnā€™t keep up with the competition, you may lose loyal patients to a better experience elsewhere.
  1. According to OneReach, 77% of consumers between 18-34 are likely to have a positive perception of a company that offers texting capabilities. Help current and potential patients see your practice as cutting-edge by sending automated text reminders to them on a regular basis!

Want to learn more about texting patients and automating communications? Call ProSites to learn how its patient communications solution from PracticeMojo can help you reduce no-shows and improve profitability. Call (888) 932-3644 today!