What Is SEO, and Why Is It Important?

Search engine optimization is the process of maximizing the number
of visitors to a website by ensuring that the site appears high on
the list of results returned by a search engine.

» 500+ websites are created each minute

» 75 percent of clicks to websites come from organic listings

» More than 85 percent of searchers do not go past the first results page

How Does Local SEO Work?

Search engines have three major functions: crawl, index, and rank.
Have you ever wondered how search engines keep track of all the information on the
internet and then return it in a fraction of a second?

» Learn the differences between local and brand-specific SEO

» Discover changes to make on your website that affect your rankings

» Understand how to write content for SEO and optimize your business listings

Google My Business

Google has made some positive changes to the Google My Business (GMB) dashboard
to help you understand what your listing is doing.

» Learn the latest features of the GMB dashboard

» Where your listing is showing, whether in Google+ or search results

» How much traffic the listing is driving to your website