When it comes to search engine optimization,
Backlinks are an incoming hyperlink from another webpage to your website.
These are links within your website that send
visitors from one webpage to another, all
within your website. Internal links help keep
visitors engaged on your site longer which
increases search rankings.
External links are links on your website that
direct users to completely separate websites.
External links are helpful for referring visitors
to other relevant sources online, so you can
Inbound links are highly sought after, and are
the links that are on other websites that direct
visitors to your website. Quality inbound links
improve your website authority and
positively impact your rankings.
Paid links are inbound links purchased from a
link retailer. Because paid links are not always
good quality, they are generally frowned upon
and are more likely to hurt – rather than help –
Publishing articles on other popular websites
helps you quickly get content in front of new
readers and gain greater exposure. Reach out to
various publications and influencers that are
either in your same industry, or will help you get
in front of your target audience. Be sure to link to
your social media profiles and website within the
guest article to gain the backlink.
Anything can be newsworthy! Offering a new
service? Hire a new employee? Participating in
a local event? Write a press release and
publish it via PRWeb, PRLog, or MarketWired.
Once published, your article can get picked up
by various online publications and generate
tons of links to your website.
There are thousands of online directories, so
make sure you submit your listing only to the
high-quality sites. These include:
HARO provides daily emails that connects
sources to journalists and vice versa to help
with stories. As an expert in the dental
industry, you can find reporters seeking
your knowledge and get publicity (and a
backlink!) for helping
People are asking dental-related questions online
all the time. Explore various online forums (e.g.
Yahoo! Answers, Reddit, and Quora) to find
questions related to your field and provide
insight. Be sure to include your website URL in
the signature line. Not only will you showcase
your expertise and help someone out, but you’ll
gain backlinks, too!
Whether you’re a member of the Better
Business Bureau, your alumni association, or a
community organization, ask those places to
list you in the members section of their
websites with your name and URL. Highly
professional and relevant organizations are
great for helping you build a solid backlink.
The stronger the backlinking site, the
better the results
Focus on getting backlinks from real
websites with real traffic
Avoid automated link building tools
Dentists who use our most popular SEO package (Premium) see an 81% increase in the number of keywords they rank for on page one of Google.
Let us help you achieve similar results!
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