7 Questions to Ask Your PPC Team

  • Do you charge a percentage of my ad spend, or a flat fee?
  • How do you measure success?
  • Can you show improved CTR and a lower Cost-Per-Conversion?
  • Are your reps AdWords certified?
  • How do you build successful landing pages?
  • Do you customize them for every campaign or ad group?
  • Does anyone in your agency specialize in dentistry?
  • What is your strategy for improving Quality Score and lowering Cost-Per-Conversion?

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