Step 1

Conduct a Situational Analysis

Identify where your dental practice is at now.

What services do you offer?

What differentiates your practice from competitors?

How are you marketing your practice?

tablet, hand searching, dental marketing question bubbles
Step 2

Determine Your Goals

man holding telescope, representing dental marketing goal analysis

Where do you want to be?

Do you want to attract more patients?

Gain more profitable patients?

Prep your practice to be sold?

Whatever your dental marketing goals are, write them down. Make sure to make them S.M.A.R.T. (Specific, Measurable, Attainable, Realistic, Time-based).

Step 3

Define Your Target Audience

Based on your goals, who do you need to communicate with? Is it your:

dental patient icon

Current patients?

dental patient figures icon

Potential patients?

dental website search on mobile phone

People searching the internet for a new dentist?

Once you define your target audience, you’ll also need to identify the
best method to reach them (e.g. online, social media, email, direct mail).

Step 4

Develop Your Budget

Identify how much time and money
you can devote to developing your dental marketing strategy.

coins and dollar bills, representing dental marketing budget


The amount of time you can dedicate to implementing and managing your marketing

The investment you want to make into your practice's marketing

How much knowledge you have about effective marketing strategies

The amount of time required to see a ROI from your marketing

Step 5

Determine Your Strategies

Identify how much time and money you can devote to developing your strategy.

Dental marketing strategy options including in-office signage, digital strategies with websites, social media, paid search results, text messages, direct marketing postcards, traditional advertising with radio, newspaper, billboards, word of mouth marketing.
Step 6

Create Marketing Content

clip board and pencil, representing dental marketing content

Advertisements, direct mailers, your website, emails, all require content. Once you determine the channels in which you’d like to market your practice, you’ll then need to put pen to paper (or hire a professional).

Step 7

Excute Your Dental Marketing Plan

Hands on tablet with email send icon, representing execution of dental marketing plan

Once you’ve crossed your T’s and dotted your I’s – get the campaign started! Put the direct mailers in the mail, press “send” on that email promotion, post that signage, and get social!

Step 8

Track and Repeat!

The most important step of all is measuring your dental practice marketing. You want to know if what you’re doing is working – or it’s simply a waste of money.

Man with analytics though bubble, representing  measurement of dental marketing efforts

Tip: Use tracking phone numbers on your materials or ask people how they heard about you to see which campaigns are best.

Would you like to learn more about the dental marketing services that ProSites offers?

Verify your email and phone number now and one of our Internet Marketing Advisors will contact you to schedule a personal demonstration.