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January 2014

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Website Design

21 Essentials When Buying a Website

Shopping can be a difficult task, particularly when you don’t know what you should be looking for. Hiring someone to create a website for your practice is no different. There are hundreds of factors to consider when shopping for the perfect website.

To aid you in your journey, we’ve created this free new website checklist. You can use the checklist to compare different website providers or use it to evaluate the features of your existing website. Enjoy!

 

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Website Design

Blogging 101 – Free White Paper

Google has made some major changes to their ranking algorithms this past year, making top rankings in search engine results even more challenging. One thing, however, has held true: blogging can help improve your visibility online.

Continually sharing valuable content online helps build your reputation as a knowledgeable, experienced provider and builds credibility for your website. Get your free Blogging 101 white paper and start sharing your expertise online.

 

 

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Website Design

Top 3 Reasons Your Website Content Matters

No matter how many times we’re told “don’t judge a book by its cover,” human nature cannot instinctively resist. For years, studies have reported that website visitors make a snap judgment about a website in just 3 to 5 seconds. And, this initial, brief interaction determines whether they stay on your website or leave. With that, the questions remains – after a visitor has decided to stay, how do you engage them long enough to convert them into a new patient? The answer: content. 

Here are the top three ways your website’s content matters, quite possibly more than its design:

1. Content tells your story – Your design gives your website a pretty face, but your content shows visitors who you really are. Ultimately, people want to do business with people they like and trust; your story allows you to build these types of relationships with prospective patients.

2. Search engines see content – Unlike the visual elements of your website, search engines can see the content on your website. When crawling your website and determining its relevance in comparison to similar websites, your content is one of the major factors in establishing rank.

3. Content builds trust – Sure, your website’s design draws visitors in, but your content will prove you’re a credible, experienced professional. Your content gives visitors depth into your knowledge.

Essentially, people go online to find information. Whether wanting to learn more about a service you offer or treatment options available, prospective patients use your website as an educational resource. If it doesn’t provide valuable information, visitors are likely to abandon your site for a competitor’s.

What’s more, without quality content, your website may not even be found. Starting in 2011, Google began penalizing websites that had poor quality content, by removing them from search results entirely.

Does your website need a content update? Log in to your ProSites website now: http://www.prosites.com/member-login/

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Search Marketing

How PPC Can Help You Generate New Patients

Whether your website is new or you just aren’t getting the online attention you want, pay-per-click (PPC) advertising is an affordable solution that could reap major benefits. PPC advertising is uniquely affordable because you’re only charged for the advertisement when a user clicks on the ad.

Aside from the monetary perks, PPC ads can increase your bottom line by reaching more online prospects. Here are the top 6 reasons PPC advertising can help you market your services:

1. Increased visibility – PPC advertising is the fastest and easiest way to reach the top of the search engine results pages. Rather than waiting weeks for search engines to organically rank your website, paid ads place you at the top almost instantly.

2. Beat the competition – In a highly competitive market, reaching the top of the search engine results can seem impossible, especially if your website is relatively new. Paying for top placement with PPC ads gives you premium exposure, directly above your top competitors. 

3. Targeted website traffic – Studies indicate that only 5% of searchers click paid advertisements, but that 5% is also much more motivated to enlist services than the average Internet user. If you’re running ads for a term searched at least 400 times per month, this highly interested 5% could equate to at least 20 new patients each month.

4. Control over spending – When running PPC ads, you set your maximum daily budget, so you never spend more than you want. What’s more, if you determine the ads aren’t as lucrative as you hoped, you can stop the ads immediately.

5. Keyword management – When you set up each advertising campaign, you choose the keywords you want to target. This takes the pain out of onsite optimization, enabling you to indicate exactly what terms you want to be known for.

6. Tracked success – Unlike traditional SEO, the return on investment for PPC ads is black and white. With traditional SEO, you have to wait until search engines index your site, and even then, tracking results can be difficult. When running PPC campaigns via Google AdWords, your entire campaign is tracked, showing you the precise impact it has on your web traffic and practice marketing efforts.

To learn more about running AdWords with Google, visit https://support.google.com/adwords/.

Want help from our Google AdWords Qualified Individuals? Contact our search engine marketing team by calling 888-932-3644 to learn more about AdWords campaign management. 

 
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