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Misc, Practice Marketing, Tips, Website Design

How Does Digital Marketing Help Your Dental Practice Grow?

Dental Practice Websites

Digital Marketing will help you grow your practice.

Learn How to Use Dental Marketing Strategies to Engage Patients

Check out the complete webinar here:
Communicate Now and Be Ready to Grow!

Introduction
Dental practices that utilize digital marketing tools to reach and engage their patients will experience increased patient retention and attract new patients. When patients are left in the dark, unsure if their dental office is open or if they should reschedule their next appointment, their satisfaction with the dental office may decrease. Those frustrated patients may then seek the help of other dental practices that are actively marketing their new office hours or virtual dental care.

There is good news. When dental practices send proactive and helpful digital patient communications consistently, they let their patients know they care. Dental practices that share frequent patient communication on their website or Facebook page, will let their patients know that their practice is open and ready to provide patient care today.

Here are helpful tips that dental practices have successfully implemented online:

  1. Update your digital patient communication marketing channels on a regular basis. To ensure that patients are engaged, be sure the home page of your dental practice website, your Facebook posts, your Google business page, your Yelp page, and your email or text to send patient communications at the same time. It is recommended that your messages are updated weekly.
  2. Ask your patients if they have a preference between email, phone, or text communications. By providing patients with helpful updates using their preferred communication method, dental practices will increase patient satisfaction and engagement. PracticeMojo, provides patients with the ability to select from text, emails, automated phone calls, or even postcards as their preferred communication method.
  3. Create a dental patient communication plan calendar. Dental practices can use a team calendar to share information about their new safety practices, staff birthdays, or interesting facts about new dental technology. To get the best results be sure the posts are fun and engaging. Be sure your communication plan provides concise answers to common patient questions like:
    • How do I get emergency dental treatment?
    • What are your new safety protocols for cleanings?
    • Is my dentist seeing patients? If they are open, what their new office hours?
    • How do I reach my dentist if I am in pain?
    • Should I reschedule or keep my appointment?
  1. Keep your website updated first and foremost. If a patient visits a dental practice website that is outdated, they are likely to move to another local dentist office website. Be sure to create a COVID-19 update page on your dental practice website in case patients have questions about new dental office procedures and safety protocols.
  2. Add live chat to your current website. Dental practices can use live chat features on the home page of their website to quickly answer questions and address any concerns they may have. Live chat is also a convenient way to engage new patients without additional in office risk exposure. Live chat allows dental practices to track commonly asked patient questions. Be sure to take those questions and add them to website under your new COVID-19 response page.
  1. Get creative and add your own personal touch. The most successful dental practices will find ways to make dental care fun and informative online. If your dental practice caters to pediatric dental care, then consider a social media campaign that would appeal to a family with children. If you are a cosmetic dentist, create videos or social media campaigns that appeal to patients looking to improve the appearance of their smile. One cosmetic dental practice launched a marketing campaign called “Tooth Talk Thursdays” to share helpful dental care tips weekly.

 Summary

The greatest benefit of investing in digital patient communication tools is that increased patient satisfaction will lead to positive patient reviews. More patient reviews will translate to more patients. While dental office digital marketing requires time and effort, it will bring in a steady stream of new patients that will boost your practice’s revenue. If you decide to focus on your patients and outsource your help to a team of marketing experts, reach out to ProSites for a consultation.

We have a team of experts that will help you develop a strategy and execute a tailored digital marketing plan.

Click here to learn more and schedule your free demo.

 

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Misc, Practice Marketing, Tips, Website Design

Using Dental Practice Technology to Optimize Your Business

Using the latest dental practice technology has always been essential to delighting patients and supporting your staff, but the COVID-19 outbreak has also highlighted how technology can help protect our communities. With careful planning and implementation, technology can limit the exposure of both staff and patients while delivering excellent customer service. Here are our recommendations for implementing dental practice technology:

 

Automated Patient Communications

This has been a staple of the dental industry for years, as texting with patients is proven to increase patient satisfaction. According to Off the Cusp, 64% of people prefer a text message over a traditional call as a customer service channel. Being able to send appointment reminders and recall messages is essential to creating brand loyalty and keeping your patients happy.

However, the COVID-19 outbreak has created another necessary use for automated patient communications. Given the need to limit contact between people, the American Dental Association recommends that you ask patients to wait in their cars until you’re ready to treat them. Limiting the time spent in the waiting room protects both patients and staff, and an automated communication system makes it easy to send a text when you’re ready to welcome patients into the office.

It’s also important to clarify your new policies regarding COVID-19, which can be easily done with a patient communications software. You should inform patients to stay home if they are coughing, sneezing, or running a fever, and ask them to wear masks into your office if possible. Most patient communication software providers have already built custom campaigns into their dashboards so you can inform patients of your new policies before their appointments.

 

Online Forms

Over the past few years, most medical industries have been moving away from paper forms and implementing secure online assessments for patients to use. These have the benefit of being HIPAA-compliant, less wasteful, and more convenient for patients. Providers like ProSites can tailor the forms so they have the same color, branding, and design as your practice’s website, providing a seamless experience for your patients. These forms are also mobile-optimized so patients can conveniently complete their evaluations on personal phones and tablets. The COVID-19 outbreak has highlighted another benefit of this dental practice technology, as online forms allow you to avoid passing paper between patients and your staff, limiting contact touchpoints.

 

Social Media

Thanks to the stay-at-home orders, people have been spending more time on social media than ever before. Take the time to brush up your profile, confirm your contact information, and share helpful dental content to encourage engagement from your followers. As restrictions start to lift, you may want to use Facebook advertising to announce extra weekend hours, or any summer specials you want to offer. If you’ve never run a Facebook ad before and want to work with a team to perfect your messaging and audience, ProSites’ team of social media specialists can help!

If your office has temporarily closed or reduced hours, be sure to frequently check your Facebook messages. This is an easy alternative for patients to reach you, and you want to be quick to respond to any questions they have.

 

Virtual Dentistry and Telemedicine

Recent events have also created a rise in telemedicine and video conferencing with patients. Though the regulations vary by state, dentists may want to explore whether this dental practice technology is an option for initial consults. They can video chat with patients about any pain or complications they’re experiencing and determine if an in-person appointment is warranted. There are a few hoops to jump through to ensure compliance with both state and federal regulations, but this is a possibility to reduce face-to-face interactions while still helping patients in need.

 

Call Tracking and Recording

If you’re spending less time in the office, it’s essential to have a phone system that tracks all of your calls from the get-go. Your online dashboard through ProSites allows you to see missed calls from your computer, so you know when you have to return a patient’s call without physically going to your practice. If you’re adjusting your hours due to COVID-19, this is an easy way to maintain patient satisfaction without visiting your practice every day.

 

Cleaning Procedures and Air Filtration

As you return to your practice, it’s essential to implement thorough cleaning regimens to protect your patients and staff. It’s recommended that your practice purchase an automatic hand sanitizing machine to reduce contact on shared surfaces. In addition, your staff should thoroughly disinfect examination rooms between appointments, and sanitize flat surfaces and doorknobs.

For additional protection, you may want to invest in an air filtration system for your practice. There are dozens of different companies that provide surgical-grade air filtration systems, so do your research to find one that meets your budget and needs. Implementing a filtration system can reassure both staff and patients, and it also provides ongoing protection against the typical influenza virus, allergens, and dust particles.

 

Conclusion

Dental practice technology has always been essential for supporting your staff and patients, but the recent COVID-19 outbreak has highlighted how much technology can help us adjust to new problems. ProSites is here to support the dental community however we can during this unprecedented time, so please reach out to us with any questions!

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Misc, Practice Marketing, Social Media, Tips, Website Design

Using Dental Website Marketing to Expand Your Practice

In the modern age, it’s not enough to launch a website and hope it attracts clients. When every mom and pop shop on the corner has a beautiful, mobile optimized website, you’ll have to put a bit more work into staying ahead of the competition.

Here are some tips to ensure your dental website marketing is on the right track:

Launch a Separate Website Page for Every Service You Offer

One of the challenges of optimizing your dental website marketing is helping Google understand the structure of your site—and therefore what products and services your business offers. An easy way to help search engine bots understand your professional services is to create separate content pages on your site that details your service with specific talking points. For example, if you specialize in Pediatric Dentistry, Cosmetic Dentistry, and Check-ups, create a separate page for each item and talk about the various ways your practice is different than the practice down the street. Pro Tip: You can easily structure your site by creating a “Services” tab to house a drop-down list of all your most popular services!

Optimize Every Webpage for SEO

SEO (or Search Engine Optimization) is a marketing strategy that allows Google and Bing to prioritize your website over others. By creating valuable content with the right number of keywords, your website is more likely to appear on the first page of search results. SEO is extremely tricky to maintain, as changes are made to the algorithms constantly, but you can still take some basic steps to give your website a fighting chance. Pro Tip: Ensure that all of your pages have at least 300 words of content and use the same keyword in the URL, page title, and at least once in your paragraphs.

Create Meta Descriptions for Each Page

As you create your content, do not forget to add meta descriptions themselves! A meta description is a snippet of HTML that displays on search results, and it should contain the main point of your page. Creating an effective meta description is more of an art than a science. Basically, they are limited to 155 characters and should contain a hook or headline that encourages your patients to click on your page. To determine whether a meta description is working effectively, be sure to look at your click through rates (CTR). If no one is clicking to on your links, you may want to test another version. Pro Tip: If you’re working with a marketing industry expert like ProSites, we will monitor your click through rates and website traffic to ensure that your patients are engaging with your content.

Add Your Contact Information to Your Footer

Since dental website marketing is ultimately based around local SEO or search engine optimization, you want to ensure both users and Google bots know where to find you This will make it easy for clients to pull up directions wherever they are on your site—and it will help Google understand what zip codes or local neighborhoods your dental marketing is targeting. Pro Tip: To ensure Google knows where you’re located when scanning through each page, simply add your contact information to your website footer.

Include Photos and Add Alt Text

As you build your site, adding photos or videos is a great way to both build familiarity and optimize your SEO. Be sure to include photos of yourself, office staff, location and your waiting room to attract new patients and show off the highlights of your office. As you add these to your website, don’t forget to add the alt text to each image to help with your SEO or search rankings. This alt text should clearly show what the photo is, along with your practice name and location. Pro Tip: Here’s an example of the alt text you would add to a Dentist’s photo: Jay Smith DDS, Smith Family Dental, San Diego California.

Add Testimonials from Clients

As you set up your dental website marketing, you want to include as much social proof as you can, as this provides your dental practice with credibility. By highlighting how much others love your services, you help establish trust with new patients before they even make an appointment. Reach out to your longtime clients and ask if they’d be willing to write a testimonial to help support your dental website marketing. Pro Tip: You can add these individually as design elements on important pages, and create a dedicated Testimonials Page to house a full list of all your reviews!

Don’t Neglect Your XML Sitemap

With thousands of new pages being added to the web every day, there is no actual person moderating or reading this content. Ultimately, search engine bots are what decide whether a page will rank or not. To help assist these bots, an XML Sitemap is automatically created for every new site. This sitemap lists out every page in a coded tree. But just having your pages listed on here is not enough to support your dental website marketing. Your team should go through and rank the importance of each page, on a scale ranging from 0.1 to 1.0. 1.0 is the most important, so this should only apply to your homepage. Service pages, About Us, and Reviews pages can rank anywhere from 0.5-0.9, depending on what’s most important to bring in traffic. You should also tell your sitemap how often you make changes to each page. Is it weekly, monthly, or yearly?  Pro Tip: if you have a dental website marketing service like ProSites, we can help you create and maintain your XML Sitemap so you don’t have to worry about this step.

Monitor Your Dental Website Marketing Traffic

In order to stay ahead of your competition, you should constantly monitor the performance of your dental website marketing. Your website performance includes reviewing your audience, monitoring your click through rate, page rankings, and conversions to ensure there are no dramatic drops in your performance. If something suddenly loses traction, it may be a sign that Google has implemented an algorithm change, and you’re being penalized for something like keyword stuffing, outdated pages, or not posting new content. If you work with a marketing team like ProSites, they will monitor your site for you, send monthly updates, and proactively make necessary SEO changes.  Pro Tip: we recommend running your stats at least once every two weeks to ensure your website is healthy!

Conclusion

If you have a website, be sure to check out our tips above to make sure your website is working for you. In other words, is your appointment book full? If you do not have a dental website marketing in 2020, you’re going to quickly fall behind your competition. Industry marketing experts like ProSites have dedicated marketing advisors that know exactly what it takes to launch a beautiful, SEO-optimized website with local search for your dental practice. Our digital industry advisors at ProSites are ready to help. If you have any questions about how to beat the competition in your area, reach out to us at (888) 932-3644 or click here to see ProSites in action.

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Website Design

View Samples of Our Best Dental Websites of 2019

Your patients have been accustomed to banking and shopping online, and now expect to engage with their dentists in the same way. What does your website convey to current and potential patients? Is it providing a valuable, user-friendly experience?

Since your dental website is undoubtably one of the most crucial parts to your online marketing strategy, we rounded up examples of today’s greatest dental websites and have highlighted what makes them awesome:

Green Bay Family Dental

Green Bay Family Dental - Best Dental Website of 2019

Why we love this great dental website: This website has clear navigation at the top of the screen, along with the phone number prominently displayed in the top left corner. In addition to beautiful imagery with a scrolling homepage banner, the website features dental videos, financial options, and insurances accepted so visitors can easily get vital information about the practice.

Peter O. Cabrera, DDS Periodontics & Dental Implants

Why we love this great dental website: The bold colors and striking Chicago skyline help provide a crisp, modern look while drawing the eye towards the orange calls-to-action. The site is easy to navigate and does an excellent job of drawing the audience back to their contact phone number. A simple yet effective design!

Cusp Dental Chicago

Cusp Dental Chicago - Best Dentist Website of 2019

Why we love this great dental website: With customized images of the practice’s interior, the website immediately conveys that the practice is clean, up-to-date, and has a welcoming, polished atmosphere. The navigation is simple and well-organized along the top of the page and doesn’t have too many options where a visitor may get overwhelmed.

Miracle Mile Dental Center

Miracle Mile Dental Center - Top Dentist Website of 2019Why we love this great dental website: The website is immediately welcoming and gives a positive vibe with a happy person. Plus, the contact us form on the page encourages visitors to reach out to the practice to learn more. Having a strong call-to-action on each page is crucial, and this website put the form in a tasteful place where visitors will see it, but it doesn’t feel too pushy.

Suburban TMJ Center

Suburban TMJ Center - Best Dental Website of 2019
Why we love this great dental website: This website is awesome for many reasons: (1) it has a call-to-action button right on the header image, saying “get started” to help visitors know what to do next. It also has three thumbnails under the hero image that will help visitors navigate to other parts of the website. Lastly, it has the accessibility feature at the top left corner to ensure it complies with the Americans with Disabilities Act.

Smile Arts Dental Studio

Smile Arts Dental Studio - Top Dental Website of 2019

Why we love this great dental website: Online reviews are growing in importance, an 80% of online searchers trust them as much as a personal recommendation. This practice highlights their online reviews and encourages visitors to read them, to see what it’s like to be their patient, right on the homepage! The call to action underneath makes it clear what a visitor should do next and encourages them to schedule an appointment. The color scheme is coordinated, and the site appears very up-to-date and professional.

Auld Family Dentistry

Auld Family Dentistry - Best Dental Website of 2019

Why we love this great dental website: This website does a great job at highlighting the various doctors at the practice and provides additional information about each to build trust and transparency to visitors. The website additionally includes a financing tab where patients can easily apply for CareCredit financing and helps visitors feel at ease around a sensitive topic.

Downs Dental

Downs Dental - Top Dental Website of 2019

Why we love this great dental website: First, we love how this practice highlights its social media pages right at the top right corner! It’s a great idea to showcase other ways visitors can connect with your practice any chance you can, and on the homepage is a great way to do just that. The website also has very clear “buckets” of options of what a visitor on the website can do next, such as learn more about the doctor, make an appointment, or learn more information. The colors are well coordinated and consistent throughout the site.

What do all these great dental websites have in common?

There are a handful of features that all these websites have in common which have helped them land on the top list. Here are a few:

  1. Responsive (mobile-friendly) dental websites: all the websites pictured above are responsive design, or mobile-friendly, meaning they will resize automatically to fit any screen size to ensure a flawless viewing experience.
  1. Captivating imagery. You have less than 3 seconds to make an incredible first impression. These websites had beautiful, large images that spanned across the entire screen and immediately conveyed a professional first impression.
  1. Quick load times. People will hit the “back” button quicker than you can imagine. These websites avoided features that would slow the load times to ensure a great user experience on the website.
  1. Easy to navigate. Each website had a well-organized navigation menu with various options that the visitor could explore.
  1. Clear contact information. It’s important to help visitors easily find the information they want most. These websites showcased their phone number, contact forms, and even maps of their locations on the homepage to help visitors easily access must-have information.

Want to learn more about improving your dental website? Click here to get the free whitepaper about today’s top dental website best practices or call us at (888) 932-3644 to talk with an Internet Marketing Expert. You can also request a website report card here to see how you measure up against the competition!

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Website Design

Top 5 Must-have Dental Website Features to Not Scare Patients Away

The rules of the Internet and website design (dental website design, included) are constantly changing. And, in order to make a positive, unforgettable, absolutely perfect first-impression to potential new patients online, one today must have an incredible website.

Here are the top 5 must-have features every dental website should include for optimal success:

  1. Be mobile-friendly. With over half of all website traffic coming from a smartphone or mobile device, having a mobile-friendly or responsive website is key. This ensures your visitors have a great viewing experience across any device. Plus, mobile-friendly websites rank higher on mobile search results – giving you even more of a reason to have a responsive design.
  2. Be secure (HTTPS). Google recently made updates in Google Chrome so the browser now alerts visitors whenever a website is not It used to be that users would only be alerted if a website was not secure but was asking for sensitive information – like a credit card number. Now, if you have any type of form, but don’t have a secure website, the browser will alert visitors that the site isn’t secure. To take preventative measures from potentially scaring visitors away – make sure your website is HTTPS (instead of HTTP). Contact your website provider to find out how you can make the switch.
  3. Be compliant. You might have heard of recent lawsuits involving dental practices and the Americans with Disabilities Act (AwDA). To summarize what happened, although the AwDA doesn’t explicitly include websites, the argument can be made that the language and spirit of the law include webseite as a place of public accommodation. Due to this lack of clarity, courts have conflicting views. Unfortunately, this has resulted in recent lawsuits that claim individual dental practices are denying access to disabled patients and/or prospects because their websites are not AwDA accessible.

To ensure your website complies, implement an accessibility tab throughout every page of your website so when clicked, will take visitors to an accessible version of the webpage. Ask your website provider if they have this type of feature available to add to your website.

  1. Use video. Video is one of the best ways to engage with visitors on your website. Whether you’re showcasing a video testimonial from a happy patient or one that explains a complex procedure in easy-to-understand terms, use video to keep visitors on your website longer (which can also improve your search rankings!).
  2. Include strong calls-to-action on every page. Make sure visitors know what you want them to do throughout the website. Make sure every page has relevant calls-to-action that ultimately help patients contact your practice or keep learning more. Call-to-action examples include having a form at the top and bottom of each page that enables patients to request an appointment with your practice, complete a questionnaire or survey, or watch a video.

For more ideas on must-have website features, download the whitepaper for additional best practices and the top “don’ts” of a good dental website.

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Website Design

5 Things the Best Dental Websites Have in Common

Not all dental websites are created equal – and what makes a website truly “great” often comes down to personal preference. Some people appreciate a unique design – others prefer more traditional. Some people like a lot of content, others are more “get-to-the-point.”

Whatever your preference, here are 5 things that are common to the best dentist websites:

1. Showcase your work. Whether it’s highlighting patient testimonials, before and after photos, or better yet – both – make sure visitors on your website can easily access information that will convey your expertise and ultimately build trust. Any doctor can “claim” to be the best and do great work, but those words from actual individuals and the photos to prove it, will automatically raise the confidence a visitor on your website will have in you.

2. Make your contact information easy to find. While it seems simple, you’d be amazed at how many websites bury phone numbers, addresses, or other ways to get in touch with a business. As a dentist, you have a lot of people who are physically going to your office, so displaying your practice’s address on every page of your website is key (we recommend the header or footer). And, make sure your phone number is prominently displayed on each page too (bonus points for a click-to-call feature).

3. Have user-friendly navigation. If you give people too many options, they may not know where to even find what they’re looking for. Make sure your navigation is simplified, and designed with the user in mind. The best dental websites categorize pages and organize them in a way that makes most sense for anyone  looking around for information.

4. Be mobile-friendly. It’s likely that at least half of your website traffic comes from a mobile device. With quick load times, thumb-friendly buttons, and optimal viewing experiences – having a responsive and/or mobile-friendly dental website design is a must in today’s day. Plus, Google will rank mobile websites favorably when someone conducts a search from a mobile device. So, you deliver a better experience to visitors and get better visibility among potential patients – a win-win for everyone.

5. Be compliant. No doubt, you’ve heard of the recent lawsuits involving dental practice websites that are not compliant with the Americans with Disabilities Act (AwDA). To mitigate risk, and to ensure current and prospective dental patients have the best dentist website experience possible, make sure your website offers an accessible option.

Bonus Tip: All websites should make this a priority, but in medical and dental website design it’s particularly important: Don’t take yourself too seriously.

Medical and dental websites often have to overcome enormous levels of patient anxiety, so keep the tone of your website light, friendly, reassuring, and welcoming. The best websites post freebies like coloring pages for kids on their dental blog. Try to impart a real sense of belonging and security to your visitors. It will pay off in new patients and patient retention.

The best dental websites avoid being "heady" or "smart" in favor of being friendly and welcoming.

Websites which are too formal, too elegant, or too smart can actually intimidate prospective patients. The best dental websites make patients feel welcomed and at ease.

To learn about other best practices not mentioned above, download our free whitepaper – The 10 Best Practices to Creating a Great Dental Website using the form below.

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Website Design

Patient Experience: A New Competitive Battleground for Dentists

In today’s consumer-driven environment, it seems that everyone expects an “experience” and not just of the find-yourself variety (a.k.a. that gap year trip across Europe).  Perhaps it’s because busy schedules make time more valuable than ever, or that younger generations have simply become conditioned to expect more – the jury is still out on if realty TV or helicopter parents are to blame – either way the bar has been raised and patient experience is the new competitive battleground.

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