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Top 10 COVID-19 Dental Practice Resources

Keeping up with the latest information regarding COVID-19 is critical for dental practices. As new updates emerge, it is vital that you refer to resources that have real-time data that can help your practice evaluate developments over the coming weeks.

In order to help you navigate through the pandemic, here is a list of top 10 resources to help you navigate these unprecedented times

  1. American Dental Association (ADA). The ADA offers the latest information in dental industry news. This website has the latest information on the COVID-19 relief bill and what it means for dentistry and your practice. They also share continued guidance on dental emergency procedures, and whether to offer nonemergency care: https://www.ada.org/
  2. California Dental Association (CDA). The CDA website is a great resource for dental practices looking for the latest webinars, HIPAA compliance, helpful resource library, tips on practice management, as well as providing urgent updates by text: https://www.ada.org/en/member-center/coronavirus-resource-toolkit-for-ada-members
  3. Dental Economics. This valuable business journal is a practice management resource that helps dentists in every stage of their careers, from dental students to new dentists to seasoned clinicians: https://www.dentaleconomics.com/
  4. National Network for Oral Health Access. This resource for dental practices offers case studies, consent forms, and the latest updates on the pandemic and what it means for your practice: http://www.nnoha.org
  5. Apple and Center for Disease Control (CDC). This joint effort with Apple and the CDC offers a FREE COVID-19 Screening Tool. This tool can help you understand what to do next about COVID-19: https://www.apple.com/covid19
  6. American Association of Endodontists (AAE). Their website offers a full page on COVID-19, including implications for Dental Care and current best practices. As their website notes, they will offer new recommendations as the pandemic evolves: https://www.aae.org/specialty/clinical-resources/covid-19-updates-resources/
  7. Center for Disease Control (CDC). The CDC website is updated frequently to cover recent events and contains comprehensive guidelines such as “Interim Infection Prevention and Control Guidance for Dental Settings During the COVID-19 Response” to protect your practice and your patients: https://www.cdc.gov/coronavirus/2019-ncov/index.html
  8. Dentistry Today. This a valuable article for dentists looking to compare their preparedness to the rest of the industry: https://www.dentistrytoday.com/news/todays-dental-news/item/6014-dentists-already-are-prepared-for-the-coronavirus
  9. Health Resources & Services Administration (HRSA). The Health Resources and Services Administration (HRSA), an agency of the U.S. Department of Health and Human Services, is the primary federal agency for improving health care to people who are geographically isolated, economically or medically vulnerable. They include a helpful list of FAQs that cover need-to-know information on dealing with the outbreak: https://www.hrsa.gov/coronavirus
  10. United States Environmental Protection Agency (EPA). The EPA provides valuable resources such as a list of the most effective disinfectants to use against COVID-19, as well as emerging viral pathogen claims for SARS-CoV-2: https://www.epa.gov/newsreleases/epa-releases-list-disinfectants-use-against-covid-19 and https://www.epa.gov/coronavirus

We hope you find these resources helpful.

We are here to help. ProSites is also here to help you with your patient communication needs. Reach out to an Internet Marketing Advisor today at (888) 932-3644 or click here to request a free consultation with our industry experts.

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Misc, News, Practice Marketing

Grow Your Dental Practice with Video Marketing

One of the biggest challenges to marketing your dental practice is staying on top of the latest trends, but video marketing provides an exciting opportunity to maximize your return on investment and attract new leads. Videos are a central part of modern marketing, and they multiply the impact of your existing marketing channels. Here are some of the benefits of video marketing for dentists: 

Attract New Leads 

Dental marketing is filled with intense competition, so it’s essential to find unique ways to market your practice to local patients. Video marketing is the latest trend within the dental marketing landscape, and it makes it easy to attract new patients in your areaProSites’ video marketing service makes it easy to showcase your amazing staff and beautifully designed office. We can even interview your loyal patients for video testimonials that help seal the deal for prospects who are trying to find the right practice. Best of all, we handle everything from creating the video to launching across all channels, so you get amazing results with minimal effort.  

Maximize Your SEO  

The most important marketing channel for dental practices is SEO, or Search Engine Optimization. This is the process of building your website and content so you rank for terms like “dentist in [your city].” Video marketing has become the latest boom in SEO, as Google has started including videos at the top of many search results. Being the first dentist in your area to create a video ad will help you monopolize these top spots, and with some hard work and good luck, you can also rank with both your video and website. Having two (or even three) of the top ten search results helps fill your appointment book, and patients will feel confident that they’ve made the right decision when they see your state-of-the-art video marketing 

Make the Most of Your Social Media Marketing 

What makes video marketing so exciting is that it naturally supports all of the marketing you’re already doing. In addition to SEO, video marketing integrates seamlessly with social media, increasing your traction on both Facebook and YouTube. Our team creates videos of different lengths and content for each channel, making sure it’s the right fit for different audiences. We also fully optimize each video so it can be found by the right viewers, as well as creating supporting landing pages for Facebook and YouTube ad campaigns. This seamlessly converts leads to new appointments, as well as provides tracking so you can see your exact return on investment. If you’re already marketing on social media, video marketing helps take your efforts to the next level.  

Stand Out from the Crowd 

One of the biggest benefits of video marketing is that it’s an up-and-coming technology that most small businesses are ignoring. Whether they lack the knowledge or the resources, most dental practices aren’t taking the time to take advantage of all the benefits video marketing creates. By being the first dentist in your area to create video ads, you can stand out from the crowd and be the first to reap the SEO and lead generating benefits of video marketing.  

 

If you’re ready to showcase your beautiful practice, friendly staff, and loyal patients, reach out to ProSites today! Our team will come out and record videos at your location so you can highlight your expertise and excellent service. Then our internet marketing experts will help share your video far and wide to help you attract new patients!  

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Misc, Practice Marketing, Tips

Discovery of Oral Lesions Possibly Tied to COVID-19

A dental team found a previously undiscovered symptom that could help detect asymptomatic COVID-19 virus cases: oral lesions. Dentists at The Baltimore Center of Advanced Dentistry in Lutherville noted gum bleeding and multiple oral lesions in the mouths of two teen patients who normally display “exquisite oral hygiene.” Concerned by this development, they called in Dr. Gary Bauman, who requested permission to perform polymerase chain reaction (PCR) COVID-19 tests.

Both patients, and several family members, tested positive for COVID-19, but displayed no other symptoms. “The lesions were the only sign of COVID-19,” Bauman said. Samples from the lesions were then sent to the lab, which confirmed that they weren’t caused by herpes or other known viruses. This may be the first case of diagnosing an asymptomatic case of COVID-19 from lesions in the mouth, and Dr. Bauman has submitted their findings for further study.

Dr. Bauman wants dentists everywhere to be aware of these potential symptoms. “We have asymptomatic cases out there,” Bauman added. “I don’t want dentists to let their guards down. Some people are getting vaccinated, but those aren’t the ones we need to worry about. The ones who don’t know they have it or aren’t telling you, those are the ones we should be looking for to prevent the spread.”

If you notice lesions in the mouths of otherwise healthy patients, it may be a sign of an asymptomatic carrier. Keeping a record of a similar finding could help further research and understand asymptomatic spread.

ProSites is proud of all the work dentists have done and are doing to prevent community spread. We are particularly proud of our customer, Dr. Bauman, for this ground-breaking discovery!

To learn more, visit: https://www.drbicuspid.com/index.aspx?sec=ser&sub=def&pag=dis&ItemID=327921 

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Misc, Practice Marketing, Tips

Using the Latest Technology to Increase Patient Satisfaction

Finding ways to delight your patients is essential for the modern dental practice, as it allows you to fill your appointment book, increase referrals, and build a stellar reputation in your community. Though excellent customer service is still the first step, technology gives you the opportunity to go above and beyond for your patients. Here are ways to increase patient satisfaction using the latest dental office technology.  

 

Provide Online Appointment Booking 

One of the biggest benefits you can provide for your patients is the ability to book appointments right from your website. In today’s climate, online appointment booking helps patients stay current on their dental work. Patients will appreciate the ability to see your schedule and book right from their phones, tablets, or computers. Your staff will also appreciate the break from making appointment reminder calls, allowing them to spend more time running your office.  

 

Offer Appointment Reminders by Text 

Your patients will have different preferences about how to receive appointment reminders, but the vast majority prefer the simplicity and convenience of a text message. According to a recent Hanover Research Study, over 80% of dental patients prefer to receive their upcoming appointment reminders via text message. Text messages also have an average response time of 90 seconds, so you’ll save time for your staff while still confirming each upcoming appointment. Offering appointment reminders by text both increases patient satisfaction and streamlines how your office is run.  

 

Stay in Communication Between Appointments 

In addition to delivering excellent customer service during each appointment, you can increase patient satisfaction by staying in contact between their visits. Creating helpful and informational Facebook Posts keeps you top-of-mind with your patients and increases referrals. In addition, you can send out holiday greetings to show your patients that you care. Both Facebook posts and holiday messaging can be included in your PracticeMojo plan, so be sure to take advantage of these essential features! 

 

Simplify Dental Care for Families 

Families are an essential part of running your practice, and busy parents are extra appreciative of the latest dental technology. With PracticeMojo, you can send the entire family reminders in the same text, making it simple for parents to confirm appointments for all their children in one go. With Online Billing through ProSites, parents can also pay for their entire family’s services online, and they can use your Online Forms to quickly confirm changes for individual family members without having to re-enter all their informationParents are more likely to recommend your services when you simplify their busy schedules, so offer these dental technologies to increase referrals!  

 

 

While you should still provide excellent customer service, patient satisfaction also relies on their experiences before and after each appointment. Providing appointment reminders, consistent communication, and features like online appointment booking helps to remind patients why they come back to your dental practice and encourages them to recommend you to their friends and family.  

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Misc, Practice Marketing, Tips

How Automated Patient Communications Grow Your Practice

As you expand your client list, it’s essential to streamline your patient communications to save your staff time while increasing patient satisfaction. PracticeMojo, a ProSites brand, automates your patient communication to reduce no-shows and help you spend more time focusing on what matters most: your patients.

Save Your Staff Time with Automated Appointment Reminders

As your practice grows its patient roster, it’s essential to automate your appointment reminders without sacrificing quality or customization. PracticeMojo provides customizable, automated campaigns that you can tailor to your practice’s unique needs. From upcoming appointment reminders to recall campaigns, holiday messaging to benefits reminders, PracticeMojo provides ready-to-launch campaigns…and allows you to make any adjustments you need!

Customization is extremely important on the patient’s side as well, because all of your patients have different preferences. PracticeMojo gives you the flexibility utilize a mix of text messages, phone calls, voicemails, emails, and even postcards depending on what each patient prefers.

Limit Contact Between Patients and Staff with Online Forms

COVID-19 has made it more important than ever to limit touchpoints between patients and staff, so use technology to limit the time spent in your waiting room. Having patients complete their onboarding forms online prevents passing paper between multiple people, limiting contact during this complicated time. PracticeMojo provides you with a HIPAA-compliant portal with customizable online health forms that patients can complete on their mobile phone, tablets, or computers. These forms can be accessed directly from your practice’s website and include your branding and logo to create a seamless experience.

Support Your Social Media Presence with Facebook Pro

For most busy practices, it can be difficult to find the time to run your practice’s Facebook page. PracticeMojo provides you with two post ideas every week so your staff can easily copy and paste onto your page. These topical posts are designed to engage your followers and encourage new appointments, and they include quick tips, how-to’s, and relevant dental care updates. While your staff may not have time to write bi-weekly posts, copying and pasting PracticeMojo’s content will help your Facebook page stay active with minimal effort.

Get Support from Marketing Experts

Since ProSites and PracticeMojo have been supporting dental practices for decades, we understand that your business is unique and deserves personalized support. That’s why our PracticeMojo Managed Plan includes two free marketing consultations with our experts. We’ll help you explore what’s working well, recommendations for improvement, additional marketing channels that your practice can utilize, and the latest marketing trends!

Customized Campaigns

Though your PracticeMojo dashboard already features predesigned marketing campaigns including benefit reminders, recall programs, holiday greetings, and more, your practice probably has additional ideas for campaigns you’d like to run throughout the year. That’s why the Managed Plan includes six additional custom campaigns! Just tell our team what ideas you have, and we’ll write the copy, create images, and plan out the timing and channels, all according to your practice’s unique needs!

Maximize Your Online Presence

First impressions used to take place when a patient drove past your office or looked you up in the phone book, but now almost all of them take place online. In the modern world, building a stellar online reputation is essential to attracting new patients and giving them the confidence to book that first appointment.

Our Dental Reviews Pro feature gives you control over your online reviews, allowing you to highlight glowing reviews from your patients. It also automatically encourages patients to leave reviews for your practice, and you can specifically choose which review websites you want to focus on, whether it’s Yelp, Google My Business or Angie’s List.

Conclusion

As you grow your practice, technology can help you streamline patient communications from start to finish. From the moment patients read your first online review to the minute their appointment begins, PracticeMojo can help you automate every touchpoint with your patients. To learn more about how our comprehensive Managed Plan can support your practice, reach out to us today!

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Misc, Practice Marketing, Tips, Website Design

How Does Digital Marketing Help Your Dental Practice Grow?

Dental Practice Websites

Digital Marketing will help you grow your practice.

Learn How to Use Dental Marketing Strategies to Engage Patients

Check out the complete webinar here:
Communicate Now and Be Ready to Grow!

Introduction
Dental practices that utilize digital marketing tools to reach and engage their patients will experience increased patient retention and attract new patients. When patients are left in the dark, unsure if their dental office is open or if they should reschedule their next appointment, their satisfaction with the dental office may decrease. Those frustrated patients may then seek the help of other dental practices that are actively marketing their new office hours or virtual dental care.

There is good news. When dental practices send proactive and helpful digital patient communications consistently, they let their patients know they care. Dental practices that share frequent patient communication on their website or Facebook page, will let their patients know that their practice is open and ready to provide patient care today.

Here are helpful tips that dental practices have successfully implemented online:

  1. Update your digital patient communication marketing channels on a regular basis. To ensure that patients are engaged, be sure the home page of your dental practice website, your Facebook posts, your Google business page, your Yelp page, and your email or text to send patient communications at the same time. It is recommended that your messages are updated weekly.
  2. Ask your patients if they have a preference between email, phone, or text communications. By providing patients with helpful updates using their preferred communication method, dental practices will increase patient satisfaction and engagement. PracticeMojo, provides patients with the ability to select from text, emails, automated phone calls, or even postcards as their preferred communication method.
  3. Create a dental patient communication plan calendar. Dental practices can use a team calendar to share information about their new safety practices, staff birthdays, or interesting facts about new dental technology. To get the best results be sure the posts are fun and engaging. Be sure your communication plan provides concise answers to common patient questions like:
    • How do I get emergency dental treatment?
    • What are your new safety protocols for cleanings?
    • Is my dentist seeing patients? If they are open, what their new office hours?
    • How do I reach my dentist if I am in pain?
    • Should I reschedule or keep my appointment?
  1. Keep your website updated first and foremost. If a patient visits a dental practice website that is outdated, they are likely to move to another local dentist office website. Be sure to create a COVID-19 update page on your dental practice website in case patients have questions about new dental office procedures and safety protocols.
  2. Add live chat to your current website. Dental practices can use live chat features on the home page of their website to quickly answer questions and address any concerns they may have. Live chat is also a convenient way to engage new patients without additional in office risk exposure. Live chat allows dental practices to track commonly asked patient questions. Be sure to take those questions and add them to website under your new COVID-19 response page.
  1. Get creative and add your own personal touch. The most successful dental practices will find ways to make dental care fun and informative online. If your dental practice caters to pediatric dental care, then consider a social media campaign that would appeal to a family with children. If you are a cosmetic dentist, create videos or social media campaigns that appeal to patients looking to improve the appearance of their smile. One cosmetic dental practice launched a marketing campaign called “Tooth Talk Thursdays” to share helpful dental care tips weekly.

 Summary

The greatest benefit of investing in digital patient communication tools is that increased patient satisfaction will lead to positive patient reviews. More patient reviews will translate to more patients. While dental office digital marketing requires time and effort, it will bring in a steady stream of new patients that will boost your practice’s revenue. If you decide to focus on your patients and outsource your help to a team of marketing experts, reach out to ProSites for a consultation.

We have a team of experts that will help you develop a strategy and execute a tailored digital marketing plan.

Click here to learn more and schedule your free demo.

 

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Misc, Practice Marketing, Tips

Using Dental Office Marketing to Attract New Patients

If you’re looking to expand your practice, take the time to explore all your different marketing options. Services like SEO and social media provide slow but steady growth, whereas pay-per-click advertising can aggressively grow your patient base, but with an increased cost. This breakdown helps you review your dental office marketing options and make an informed decision! 

 

The Benefits of Dental Office Marketing 

When your practice is just starting out, it can be tempting to just let new patients find you organically. But steadily growing your patient base is essential for the ongoing health of your practice, especially as patients may move away, change insurance providers, or leave your practice for other reasons. Having a strategic and consistent plan for your dental office marketing keeps your practice busy, increases revenue, and helps expand the impact you can have in your community. So whether you just founded your practice, or have been in business for years, marketing is worth the investment! 

 

Use Patient Reviews to Build Your Reputation 

When you look for a new service, where do you start? Like everyone else, you probably look at review websites like Yelp, Google My Business, and Angie’s List to make sure you’re hiring the right provider. To maximize the impact of your reviews, ask your patients to leave positive reviews on these sitesIf you work with ProSites, we help you send automated review requests after annual appointments, but you can also do this manually by writing your own emails. 

When choosing which review websites to focus your efforts on, we recommend evaluating your competition. If they have the most reviews on Yelpsend your patients there to submit reviews for your practice. Once you have a comfortable amount of reviews on the first site, you can direct patients to another platform. By switching between all three reviews platforms, potential patients can read about your great customer service wherever they look! 

 

Master Your Social Media Pages 

Social media is an essential tool for attracting leads and engaging with your current patients. Facebook allows you to continually interact with your communityshare dental care tips, and build your brand awarenessTo maximize the impact of your dental office marketing, you should launch a few posts every week. Rather than writing your posts one at a timecompose one month’s worth of posts and have your office staff copy and paste the content onto your Facebook page on scheduled days. If your staff is too busy, you can also hire a service like ProSites to create content from scratch and post it for your team. 

 

Use Search Engine Optimization to Gain Local Traffic 

You’ve likely heard the term “Search Engine Optimization,” and its abbreviation “SEO,” ait’s an essential part of your dental office marketing. Since patients won’t drive too far to visit their dentist, local SEO should be your central focus to find patients near you. For each service you offer, like family dentistry, teeth cleaning, root canals, you’ll want to create custom content that is focused around your location. This will help potential patients find you when they search for the services they need most! 

It takes time and dedication to create an ongoing SEO strategy, especially since Google constantly re-evaluates pages and prioritizes different factors. Since dental offices are busy supporting patients, SEO may be the best option to outsourceDental office marketing services like ProSites will create pages that focus on the best keywords for your practice and include all the technical minutia that will help you to rank. 

 

Conclusion 

While dental office marketing requires a lot of time and effort, it helps bring in a steady stream of new patients that will boost your practice’s revenue. If you decide to focus on your patients and outsource your help to a team of marketing experts, reach out to ProSites for a consultation! We have a team of experts that can help you develop a strategy and execute a tailored marketing plan! 

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Misc, Practice Marketing, Tips

How to Build a Dental Marketing Strategy that Grows Your Practice

A comprehensive dental marketing strategy can help you quickly fill your appointment book, so it’s important to sit down and evaluate your different options. By making sure you have a strong foundation in place, testing new ideas, and delighting your existing patients, you can put marketing to work for your practice!

Build Out Your Practice’s Website

When it comes to attracting new patients, the only thing that’s more important than your physical dental office is your online presence. While patients might drive by your location and decide to book an appointment, having a well-developed website expands your opportunities and allows you to reach patients all around your city.

In the modern age, just having a website isn’t enough. It has to present a professional image and provide a user-friendly interface so potential patients will feel confident in your services. Take the time to build a website that is mobile-responsive, modern, and contains helpful information for patients and prospects alike.

Since your website acts as the centerpiece of your dental marketing strategy, this is the one thing you may want to leave to the experts. ProSites can design your website, provide excellent dental care content, and drive users to convert using our 20 years of dental marketing experience!

Encourage Reviews

The second step of your dental marketing strategy is to provide what’s called “social proof.” When patients are looking for a new dentist, they’ll research local practices on sites like Google My Business, Yelp, and Angie’s List. Take a look at what review services your competition is using, and then encourage your existing patients to submit reviews there after each appointment. If you use an automated communications service like ProSites’ PracticeMojo, you can automate your review emails and easily select the website you’d like to focus on. To help give a rounded view of your practice, you may want to switch reviews services every quarter. For example, you can use a link to Yelp from January-March, then switch to Google My Business from April-June, then Angie’s List from July-September, and then back to Yelp for the rest of the year.

As you gather a huge list of reviews, you’ll also want to highlight the best ones on your website! This provides social proof so new patients feel confident booking their first appointment with you.

Establish a Referral Program

Like reviews, a referral program taps into the market you’ve already developed: your devoted patients. When a friend or family member mentions their search for a new dentist, you want your patients to eagerly recommend your practice. One of the easiest ways to accomplish this is to offer some sort of referral program by providing a discount, gift card, or other incentive for every new patient referred to your practice. In addition to mentioning this program to your patients, you can include it on your business cards, website, and emails to keep the program top-of-mind after every appointment!

Consider Advertising Locally

If you’re looking to aggressively grow your practice, your dental marketing strategy should include some paid advertising. For dental practices, it’s essential to perfect your targeting so you’re only reaching local audiences, as patients likely won’t drive far for care.

There are a number of avenues for paid dental advertising, but the two most popular are Facebook Advertisements and Pay-Per-Click. Both allow you to customize your messaging, audience targeting, and focus on your city. When deciding which dental marketing strategy is best for your practice, look at your budget and competition. What are your competitors doing to bring in new leads? What can your practice do better? If you’d like personalized guidance on where to start, reach out to ProSites today!

Automate Your Cosmetic Leads

Patients who need a series of treatments can quickly fill your appointment book, so cosmetic leads are an excellent demographic to target in your dental marketing strategy. However, patients who need extensive cosmetic work can be understandably nervous to get started. An easy way to start the conversation with potential patients is to offer a virtual consultation right from your website. Patients will be able to select between emergency and cosmetic consultations, then submit a series of photos and comments on their problem. You’ll be able to evaluate their case, come up with a treatment plan, and respond right from your dashboard. This feature can be implemented directly on your ProSites website, and you can direct leads to your consultation page to streamline conversion.

Delight Existing Patients

While bringing in new leads should be a priority, delighting your existing patients needs to remain your primary goal. It takes less effort to retain an existing patient than attract a new one, so keeping a loyal patient base is essential to the overall health of your practice. In addition to excellent customer service, high-tech features will help you remind patients why they choose you over the competition. Consider implementing online forms so patients don’t have to complete paperwork before each appointment, as well as automating your appointment reminders so patients stay organized. Overall, your goal is to simplify each step for your patients and help them prioritize their oral health!

Conclusion

The digital age provides a myriad of tools to assist with your dental marketing strategy, so take the time to evaluate what will benefit your practice the most. If you need a marketing expert to review your options—and take a look at your competition—reach out to ProSites today!

"Marketing
Misc, Practice Marketing, Tips

The Complete Guide to Marketing for Dental Offices

You’ll need to take time to evaluate the best strategy if you’re looking to expand your dental practice. Services like SEO and social media provide slow but steady growth, whereas pay-per-click advertising can aggressively grow your patient base, but with an increased cost. Our complete guide helps you make an informed decision on the best channels for marketing for dental offices.

 

Perfect Your Dental Website

Your website acts as the hub of your marketing efforts, giving you a home base that you can direct all traffic back to. It’s essential to give off a professional and modern impression, as potential patients will make a snap decision about your practice based on what they see. Here are some of the essential website design components that will help your practice convert visitors:

  • Automatically resizing for different screens (including mobile phones)
  • Securely encrypted (Beginning with HTTPS instead of HTTP)
  • Dental care content to showcase your expertise
  • Images and graphics that speak to your target market
  • SEO-optimized pages for each of your services (cleanings, root canals, family dentistry, etc.)
  • Forms to help new visitors book their first appointment
  • Features that highlight your locations to assist with local search
  • Reviews from existing clients to highlight your great customer service

Creating a beautiful, mobile-responsive website is the first step to marketing for dental offices. If you feel that your current website could use some improvements, schedule a consultation with one of ProSites’ marketing experts!

 

Maximize the Impact of Your Reviews

When patients are searching for a new dentist, they’ll likely start by looking at reviews. Websites like Yelp, Google My Business, and Angie’s List can help you showcase your practice and stand out from the competition. To make the most of these services, you’ll want to ask your dedicated patients to leave reviews and support your practice. ProSites helps you send automated review requests, but you can also do this manually. Since there are so many platforms to choose from, we recommend evaluating your competition. If they have more reviews on one site than the others, focus your efforts there as well. Once you have a comfortable amount of reviews on the first site, you can change the link in your emails and direct patients to another platform. By switching between all three reviews platforms, you can establish a great reputation across the web and maximize the impact of your marketing for dental offices!

 

Mastering Social Media

Once you’ve fully optimized your website and reviews, your next step should be to focus on social media. Platforms like Facebook make it easy to communicate with existing clients, build up your brand awareness, and even attract new patients. Fully optimize your profile by checking that your address, contact information, website, and hours are correct. We recommend checking these a few times a year to ensure nothing has changed, so potential patients always have the most up-to-date information.

You should also add a profile picture and cover photo that speak to your practice. If you don’t have professional photos, you can start with using your practice logo as the profile picture and a wide-angle view of your waiting room as the cover photo.

Once your profile is fully optimized, take time to brainstorm some content. To create sustained social media marketing for dental offices, you should post a few times a week. Rather than sitting down and coming up with one post at a time, write out a month’s worth of posts and have your office staff copy and paste the content on certain days. You can also use a service like ProSites to create content for you if your staff is too busy!

 

Use Search Engine Optimization to Gain Local Traffic

You’ve likely heard the term “Search Engine Optimization,” and it’s an essential part of marketing for dental offices. By tailoring your website content to the terms people search for when looking for a new dentist, you have a better chance of showing up on the first page of relevant Google searches. Since the average person will not go past the first page of Google results, having a comprehensive SEO plan is essential to finding new patients.

Since patients want to find a dentist close to home, local SEO is going to be your bread and butter. Focusing your content around terms like “dentist in [your city]” will help bring the right leads to your website. You’ll want to create separate pages for each of your services (for example, family dentistry, teeth cleaning, root canals, and more) all focused around your location. This will help potential patients find you when they search for the services they need most!

It takes sustained effort to create an effective SEO strategy, especially since Google frequently implements algorithm changes and re-prioritizes content. Since most dentists are busy focusing on running their practice, SEO may be the most important aspect of your marketing to outsource. Marketing services like ProSites will create content for you, make changes to your site to capitalize on algorithm changes, and monitor your rankings.

 

Utilize Pay-Per-Click Advertising

It can take time to build up both local reviews and SEO to bring ongoing traffic to your website, so consider using Pay-Per-Click Advertising to speed up your leads in the meantime. Go to Google and run a quick search for “dentist in [your city].” You may notice that the first few results are advertisements. If so, it means that your competitors are being aggressive in trying to grow their practice. On the other hand, if no ads come up, it means that you can be the first to market in your area.

Pay-Per-Click is an effective tool for marketing for dental offices, as you have complete control of your spending. You can set maximum bids for each term, as well as weekly and monthly spending limits. However, it can take a bit of testing to perfect your strategy. You’ll want to start by creating a long list of keywords you want to target, always staying focused around your city name. Since you aren’t sure what competitors are willing to bid, start with a low weekly spend targeting many different keywords. You can then monitor to see if any of the keywords have a dramatically high cost per click. If so, your competitors are bidding on that keyword as well. Once you have this data in hand, you can decide how to proceed.

If you decide to run your Pay-Per-Click campaigns yourself, check in frequently to see how things are performing. In addition to constantly testing keywords, you should also A/B test different copy and landing pages to maximize both click-through and conversion rates. If you decide to outsource all this work, ProSites can help!

 

Conclusion

While marketing for dental offices requires a lot of effort, it will quickly pay off as you grow your patient base. If you decide to bring in experts to support your marketing, reach out to ProSites for a consultation! Our team is entirely focused on dental marketing and will help you evaluate each channel and your competition to find patients in your area.

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