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June 2017

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Practice Marketing

Patient Communication – The key to client loyalty and retention

What if we said there was a way to retain more patients with less work? Before you click the “back” button, or write us off as delusional, give us one more minute of your time.

Communication is the foundation on which all relationships are built, including patient relationships. Successful dentists know that it takes more than travel-sized floss and a branded toothbrush at the end of a visit to create strong relationships and build loyalty.

In today’s consumer-centric market, dentists compete not only with other practices, but with everything that vies for patient wallet share and time. So, how do you ensure dental care remains a priority when stacked up against an overloaded calendar, new Louis Vuitton tote, or Callaway golf club? It comes back to the patient relationship, which is built on effective communication.

You might be thinking, “Ok, so I’m supposed to communicate with each patient before they even get in my chair?” Yup – that’s exactly what we’re saying. Next thought – “How is my front desk team supposed to reach every patient in our practice management system?” The answer is by automating patient communication. No, we weren’t part of the Psychic Friends Network; we just know dentists.

In addition to saving time, automating patient communications helps you maximize the lifetime value of a patient and is less expensive than adding additional front desk staff. And furthermore, it’s what patients want!

Patients want to hear from you, but how? The answer isn’t one size fits all. It depends on a number of factors, including individual patient preferences and what you need to communicate. From phone calls and direct mail to text messages, email, and even social media, each method has pros and cons. We’ve highlighted a few below, but for an in-depth look at the various methods, download our complimentary whitepaper, Automated Dental Practice Communication: How to Keep More Patients with Less Work.

Phone calls– This old-standby is great for discussing personal dental health related issues or personally scheduling a follow-up visit. While you risk being seen as an interruption, there is a certain patient segment that prefers this personal touch.

Text messages – For appointment reminders and confirmation requests, an easy to read text can’t be beat. In fact, 30% of dental patients prefer to receive appointment reminders via text.

Email – This outreach method is perfect for longer patient communications, such as newsletters or personalized post-treatment instructions.

Direct mail – While mailboxes once overflowed with paper, technology and the eco-conscious movement have left many barren. This means dental postcard appointment reminders, as well as birthday and holiday cards, have a better chance of sticking out and hanging around.

Social media – With the average person spending 90 minutes a day on social media, this outreach method is a direct inroad to patients. Social media is a great way to share general practice updates like holiday hours, or the addition of new team members, but remember that it is an open public forum and should not be used for sharing individual patient information.

While it’s not a magic bullet, automating patient communication is key to retaining patients, building loyalty and reducing no-shows. For more information on how ProSites’ PracticeMojo solution can help your practice reap the benefits of communication automation, contact an Internet Marketing Advisor at 888-932-3644. 

Company News

Giving Back: Jacob’s House Temecula

At ProSites, service is at the heart of what we do. Not only are we committed to providing unmatched customer service and best-of-class online marketing services to our members; our team is dedicated to servicing our communities as well.

Last week, a group of ProSites team members contributed needed items to Jacob’s House, a local non-profit.  Established in 2012,  Jacob’s House provides a temporary home for families with loved ones in hospitalized and traumatic medical need can find hope, comfort, peace and inspiration. To assist Jacob’s house, our team purchased and donated large care packages consisting of cleaning supplies, food, and toiletries to assist those in need.

Our team had an incredible time volunteering at Jacob’s House and we remain committed to making a difference, both at work and in our communities.

To learn more about Jacob’s House, and what you can do to help, please visit

Search Marketing

5 Tactics to Target the Right New Patients

When it comes to dental practice marketing, identifying and targeting your ideal target audience can help you have more effective marketing messages and increase practice growth. While targeting your ideal patient may seem simple in theory, it can be difficult to execute. The key is getting in front of potential new patients in the right place at the right time, with the right message that resonates with your audience.

Here are five actionable tips to help you attract your ideal patients.

1. Define your ideal patient by creating personas. According to Buffer, “A marketing persona is a composite sketch of a key segment of your audience. For content marketing purposes, you need personas to help you deliver content that will be most relevant and useful to your audience.”

Creating marketing personas helps focus your marketing strategies and tactics so that your efforts are likely to resonate with your targeted audience. In this case, you’ll want to create a persona based on the type of patients that you want to attract. Once you have identified your persona(s), put yourself in their shoes. Think of what their goals are – a mother with a goal of keeping her three kids happy and healthy – and what their challenges may be in trying to achieve their goals– like finding enough time to go to the dentist between working a full-time job and juggling after-school activities. This way you can create marketing messages that resonate with your audience and address their concerns (flexible hours, driving directions, programs for fearful patients).

Check out this guide to help you get started.

2. Answer common patient questions with content that includes keywords a patient is likely to use. Once you identify the types of patients that you want to target (e.g. moms in your community), put yourself in their shoes to think about what types of keywords they’d use to find services that you offer. Moms are likely to search for children or family dentist. Young adults may want cosmetic dentistry or teeth whitening services. Use online tools like AdWords keyword planner to find and expand your list of keywords to utilize throughout your website’s content.

Alternatively, you can use Google’s “suggested search” and “related search” to find other phrases that your target audience might use.

Related search (bottom of results page):

3. Earn search engine credibility by optimizing your existing content with keywords. You can improve your ranking on search results pages by creating new content with targeted keywords (e.g. cosmetic dentistry) and also including these words within your existing website pages.

In the eyes of search engines, optimizing your content improves topic-relevance and credibility, which encourages search engines like Google to show your website high on a results page. Because prospective patients trust search engines results, they perceive higher organic rankings as more trustworthy recommendations.

Pro-tiphyperlink all new content that you create (e.g. your blog posts) to other pages on your website throughout the article. For example, an article comparing composite fillings to amalgam fillings could include links to other pages on your website that talk about the various types of fillings that you offer. Doing these types of links helps draw readers deeper into your website, and allows search engines to easily crawl your website and rank it favorably.

4. Use a blend of traditional and digital marketing channels. Not all of your patients will respond exclusively to digital messaging like email, search, and social media. Use traditional marketing methods, such as postcards, to keep a balanced marketing mix. Dental postcards can be beneficial since they have staying power—people can’t just click “delete” like they can on an email—and people may put them up on their fridge as a reminder.

5. Consider pay-per-click (PPC) advertising. PPC advertising means you only pay when someone clicks on your ad. When launching a PPC campaign, you must identify:

• Your audience

• Keywords your audience uses to find answers to their questions

• Amount of search volume per each keyword

• The specific keywords you want to target and bid on

 In creating a persona and keyword strategy, you can utilize this information toward your pay-per-click campaign.

PPC is useful because it can be fully-customized and tailored to your target markets. Additionally, PPC can show results very quickly, as your ads can go live within a day and be shown toward a very specific audience. Read the guide to PPC dental advertising to learn more about how it works.

Want to learn more about targeting the right audience for your practice? Call (888) 932-3644 or fill out the form below to review your plan with an Internet Marketing Adviser today!

Website Design

How to Create High-Converting Dental Practice Websites

Is your dental website helping you attract new patients from the Internet? If you answer is “no,” or “I’m not sure,” this article is for you.

Most companies create a website to simply share information about what they do, which is a step in the right direction, but your dental website cannot simply stop at informing people of the services you offer. It must be designed and written in such a way that helps visitors make the decision to reach out and initiate contact with your practice.

We’ve compiled the top dental website best-practices to help you learn which small changes to your website can have a big impact: 

Have a compelling design. Your online visitors will decide in less than three seconds if they want to stay or leave your website. Make sure people immediately see you as an up-to-date, valuable resource by having a professional design with images that resonate with your target audience. If you haven’t updated your website in the last few years, now may be the time to see if there’s a newer option that you should consider.

Write engaging content. Once visitors decide they want to stay on your website, you’ll want to provide them with educational content that serves several purposes:

    1. Educate visitors on the services you offer.
    2. Help visitors understand why you’re different and why they should choose you.
    3. Communicate your expertise and credentials.
    4. Utilize keywords to help your rankings online.

It’s important to come across as being very thoughtful and organized. Make sure your content is arranged in such a way where there’s one main topic per page.

Strong calls-to-action and forms. Every website page should end with a strong call-to-action to tell the visitor what you want them to do. Include an appointment request form or a contact us form to make it easy for potential patients to send you their information and initiate contact with your practice.

Keep forms short. If you have a form on your website, make sure to only ask the need-to-know questions to increase the likelihood of people completing the form. If you can, stick to the basics, such as name, phone number, and email.

Be mobile-friendly. More people are on smartphones today than ever before, and it’s critical for your website to appear correctly (and quickly) on a mobile device. Mobile-friendly websites have enlarged text, smaller images for quick load times, and thumb-friendly buttons to make it easy to navigate around the website.

For more information on website design best practices, download the FREE whitepaper, 10 Best Practices for Creating Great Dental Websites by filling out the form below. 

Or, talk to an Internet Marketing Advisor at (888) 932-3644. 

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