Monthly Archives

January 2018

Home / January 2018
""/
Social Media

Facebook’s New Algorithm Update and What It Means for Your Dental Practice

On January 11, Facebook announced a change to its algorithm that determines what people see in their news feed. This update is to prioritize posts that spark conversation and encourage meaningful interaction between people.

Why did Facebook make this update?

According to the official announcement, Facebook was built “to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience.”

However, they recently have “gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.”

As a result – Facebook has made this change to help people find relevant content that encourages more social interactions from friends, families and groups instead of video and other public content. Facebook feels that because of the last couple years where public content has exploded, the news feed has shifted away from helping people connect with each other.

What does this mean for my dental practice’s Facebook page?

Prioritizing posts from friends and family means people will see more posts and content from people and less from brands and businesses. While impact will vary, businesses sharing posts that don’t generally elicit comments or interaction will see the largest decrease in distribution, while those who create conversation will see less of an effect.

The good news is that most Facebook pages probably won’t see much of a change in reach because of these new updates. Facebook has encouraged businesses to produce great content that is relevant and resonates with their audience – in other words, don’t try to game the new feed update by posting a fun video that has nothing to do with your audience. Instead, play it safe and stick to content that’s relevant to your audience.

Is there anything dental practices should be doing differently now on social media?

As mentioned above – while impact will vary and is still not fully understood since the update is so new, according to AdWeek, there are a few things that businesses can do to continue to reach a larger audience on their Facebook pages:

  • Encourage patients to add your practice’s page to Facebook’s see it first This feature essentially allows each person to customize their news feed experience by scrolling through friends and pages they follow and select who they want to prioritize seeing first.
  • As a local dental practice, take steps to be included in the Facebook Local application, a standalone mobile app that helps people easily find what to do and where to go, as recommended by people they know and trust.
  • Post engaging and relevant content that sparks conversations. As mentioned above, the more meaningful content and interactive posts – the better. Use polls to ask patients for their opinions, and be responsive on your pages to encourage back-and-forth dialog on your posts. If you are looking for ideas, check out this infographic with 30 Great Social Media Post Ideas for Dentists.

The biggest takeaway is that dental practices should continue to market their practices on social media – encourage positive reviews on their page to build trust among potential patients and have engaging content that keeps them social, engaged, interacting, and informative.

To learn more about marketing your practice on social media, download our latest eBook that discusses 7 actionable strategies to win new patients on social media. Click here or fill out the form below for your free copy.

""/
Practice Marketing

Top Tips to Improve Your Dental Social Media Marketing

There’s no question that social media is a powerful marketing tool for today’s dental practice. Implementing the right strategy not only keeps current patients engage, but it helps you reach potential new patients who might not have heard of your practice otherwise – at a much lower cost than traditional methods like radio or direct mail.

Today, while creating a practice website is a great first step – it just isn’t enough to have an effective online dental marketing strategy. You need a strong social media presence to remain top of mind, establish trust, and communicate with patients.

View the infographic below to get 5 actionable ideas that you can implement to boost your social media presence today.

And, click here to download the full whitepaper that we wrote in partnership with Dentaltown Magazine to get 7 complete ideas on how to maximize your dental social media marketing success today!

""/
Search Marketing

SEO for Dental Websites: A Complete Checklist

If you’re like most dentists, getting better rankings on search results to get noticed by new patients is a top priority for your practice. Whether your prefer to try search engine optimization (SEO) strategies on your own, or want to hire a professional off the bat, below is a comprehensive checklist of key items that should be part of your dental practice’s SEO strategy:

Best Dental Website SEO Practices

Do a little homework before starting any actual work. SEO for dental websites is not something you want to do on the fly.

  • Establish a benchmark. Note where you’re currently at by pinpointing key analytics such as rankings, visitors to the site, conversions (visitors who fill out a form), and bounce rate. Utilize free analytics tools like Google Search Console and Google Analytics to better understand your dental website’s performance and measure improvements as you implement SEO. (Click here to read our blog about using Search Console on your dental website.)
  • Identify goals. Best dental SEO practices dictate that your benchmark data should also be a window into where you’re doing well, and what areas you can improve upon. Whether you’re looking to increase reach, page visits, time on page, decrease bounce rates, or improve conversions, get clear about your goals and identify how you’ll measure success.
  • Optimize page titles and meta descriptions. Page titles and meta descriptions are within the code of each web page, and should be unique for each page on your website. This text is also displayed on search engine results pages to give searchers an idea of what your website is about.

Creating Unique, Descriptive Meta Tags is Vital to Effective SEO for Dental Websites To optimize your page title and meta descriptions, add relevant keywords and include your practice’s city and state within the copy. Note that the page title must remain under 60 characters and meta descriptions under 156.

  • Optimize website content. Optimizing content requires a balance of including enough keywords within your copy for search engines while also sounding natural to readers. Assign specific keywords to each page of your website and include them in headers, paragraphs, bulleted lists and in the call to action of the page.
  • Check name, address, and phone (NAP) data across all online directories. Consistency is key. Make sure that your website contact information matches all of your online directories, and vice versa. This is important because Google triangulates this information with other third party sites. Inconsistent information across various websites confuses Google and deters it from ranking your website in search results.
  • Claim ownership of your Google My Business (GMB) listing and other online directories.

    Local search is vital to your online marketing strategy when implementing SEO for dental websites!

    Your GMB listing must be claimed and verified by your dental practice to give Google confirmation of your location. This is critical since Google utilizes location and proximity as a ranking factor, so when someone searches for a dentist near you, you’ll appear higher than someone farther away.

Best Dental Website SEO Practices Stress the Value of Local Search, Particularly your "Google My Business" ListingIn addition to claiming your GMB profile, you want to ensure you don’t have two profiles with the same or conflicting information. Click here to read about removing duplicate listings.

Once you claim GMB, repeat a similar process across these top directories for dentists. Remember to ensure consistency with your practice name, address, and phone number.

  • Embed your practice’s verified Google Maps listing to your website. A minor, yet impactful step. Embedding a map on your site helps confirm to Google your true location. Note: this step must take place after you claim and verify ownership of your Google maps listing.

Don't neglect your basic dental marketing strategy when implementing your SEO. Include an interactive "Google Maps" window on your contact page!Dental SEO can be complex – but a at a minimum, exploiting these basic strategies can help you start off on the right foot. To learn more about improving your website’s rankings in 2018, download the free whitepaper about local search and getting better rankings by filling out the form below.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Spotify
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound