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Dental Blogging

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Website Design

ProSites Members Can Now Blog Directly from the ProSites Web Editor!

We have exciting news! As a ProSites member, you can now blog directly from your ProSites website editor, making it more convenient than ever to provide current and prospective patients with engaging content.

In addition to grabbing readers’ attention, regular blog posts ensure fresh content is being added to your website on a regular basis. Why is this important? Search engine algorithms base your website’s ranking on a number of factors, including new content, so regular blog posts have the added benefit of increasing your SEO. And, thanks to FutureNow AssuranceTM, this new feature is included at no additional charge.

Ready to blog? Read on for step-by-step instructions on how to add a blog page to your website. Already use ProSites to create your blog posts? Just sit back and relax.

How do I get started?

Log into the website editor at www.ProSites.com and click “Sign in.” Once you log in, go to Page Options and select “Add” next to Blog.

Next, you can include a paragraph introducing your blog. This is a great way to welcome visitors to your blog and give them an idea of the types of topics that will be covered.

Blog away! It’s easy – simply type directly in the free format space as you would a Word document. Tip: Be sure to include a title and article tags that describe the topic covered in your article, as this can help you get better rankings online.

When you’re ready, choose the date and time you want your blog to go live and it will automatically be posted on your website. That’s it – you’re ready to engage current and prospective patients!

For more information on blogging, download our free whitepaper, The Dentist’s Guide to Blogging. If you have specific questions, or would like help adding your blog page, reach out to Member Services at (888) 932-3644 or via email at service@prosites.com.

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Social Media

How Dentists Can Find Content Topic Ideas from Reddit

Are you in charge of writing posts on your dental practice’s social media? What about blog posts? If you’ve ever been tasked with creating content for your practice on a consistent basis, then you know it can become increasingly difficult to come up with topic ideas. However, did you know that you can leverage social media to help you find topics to write about?

People are increasingly asking questions on social media about their oral health. And while it’s difficult to find some of these questions on Facebook or Twitter, social media forums like Reddit make it possible to find a collection of these questions in their forums (subreddits).

Reddit users (redditors) use the platform for both entertainment and a resource to find answers to any question they can think of – including questions about oral health and dentistry. The posts have themes around procedures, pain, and advice on care after a procedure.

There are a few ways you can utilize this information for your dental practice marketing strategy:

  1. Copy the question verbatim and answer it on your social media pages
  2. Write blog posts answering a specific question OR collect a couple of questions with a common theme and write about them
  3. Comment within the forum itself, but be cognizant of the rules (usually found within a right-hand column) to avoid getting banned from the subreddit. You can contact the moderators to get a badge (flair) on your user profile that designates you as a professional.

To help you get started, below are some examples of actual questions asked by Reddit users in r/dentistry. Use these ideas for what you write or post about on social media the next time you get writer’s block!

Questions about symptoms:

  1. I get pain in cheek when eating anything remotely sweet, and I’ve had mild, dry mouth for the past 2 weeks. What can I do to resolve this?
  2. I have a gap in between my upper front teeth. What can I do to fix it?
  3. I have an unpleasant taste around the socket of an extracted tooth. Is that a sign of an infection?
  4. What are causes of bone loss at an early age, and what can I do prevent it?
  5. Is a deep cleaning really necessary?

Questions about treatments and procedures:

  1. I’m starting the process tomorrow of an implant. My issue: I have a cold (day 2). Should I reschedule? I want this to go as perfectly as I can possibly make it.
  2. Is it safe to do a temporary crown on Wednesday next week and 2 wisdom tooth extractions the day after (Thursday)?
  3. How long does it take to just fit in a temporary crown and a permanent crown?
  4. My dentist now says that I have a cavity! They also said I should have it crowned immediately. Like, within days. Is that true!?

Questions about after-procedure care:

  1. Is it normal to see gum recession after a bone graft?
  2. How long until I can eat hard food with a new crown?
  3. I’m in excruciating pain day after getting a filling. What should I do?
  4. What is the correlation between overall dental health and toothpaste used?

Note: posts have been edited for grammar and/or clarity.

Prefer to have someone do the work for you? Learn more about our social media packages here or call 888-932-3644 to speak with an Internet Marketing Advisor.

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Website Design

Blogging for Dentists 101

Why should you spend time blogging?

Within your own dental website, blogging can play a major role in how you run your practice. Here’s a quick rundown:

– Blogging can play a pivotal role in how you interact with patients, act as a controlled news outlet, and be the voice of the company in a less formal, relatable manner.

– Adding useful and interesting content will help improve your SEO (Search Engine Optimization).

– Blogging is a nonintrusive marketing tool that can benefit your practice for relatively low cost, if used properly.

Interacting with patients is important

You can set yourself apart from other dental practices through the level of customer service that you’re willing to put out. Any qualified dentist can perform a root canal, but how many of them are willing to go to that extra step to make a patient feel at ease? The hardest part in gaining a prospective patient is getting their foot in the door and it’s your job to make it easier for them.

Patient anxiety is all too real, and blogging for dentists can ease prospective patient’s minds and bolster your practice’s relationships with the community. Blogging is also an excellent way to encourage engagement on your social media profiles such as Facebook or Twitter. By sharing your blog posts on social media, you are creating a dialog between you and your followers (or potential patients).

The effect of a dental blog on SEO

In order to bolster your ranking in search engine results pages, you’ve got to play by Google’s rules – and they have many. Having basic information on your website isn’t enough to show up as a relevant organic search result these days, even if someone is nearby and looking for your services. The more quality content you have, the better, because you are establishing yourself as an expert in the search engine’s eyes and blogs are the perfect way to do that.

It’s possible to practice SEO without paying much for it, but it’s a constant juggling act since the rules are always changing and content has to be frequently updated. It’s recommended that dental blog posts have at least 300-500 words per page for your website to be considered as a result and categorized under specific search query terms. Creating a well-thought-out blog post is important to Google because it wants its searchers to have a good experience by finding answers to their questions. Google is less likely to rank a page that doesn’t seem to address a specific topic or a topic with enough information. Blog posts that answer specific questions related to similar keywords are considered authoritative in Google’s eyes and therefore more likely to be ranked.

Blogging your way into your patients hearts

Use your dental blog to its capacity and speak to your patients in a nontraditional way. It’s an opportunity to educate your patients about procedures, theirs and their family’s dental health, and answer their questions while giving your business a personal touch. You can even write about yourself and your employees to put a friendly face on your practice.  People like to know who they are talking to rather than feeling like they have to talk to a business. In other words, they want to feel personally connected to you.

Blogging also allows you to control the conversation, and because this is information patients are actively seeking rather than being bombarded with, it’s welcomed advertising. There is potential to change the way patients view dental visits and make lifelong connections with them at the same time.

Regardless of what your goal is, running a dental blog can take a lot of time. Between figuring out what to write about and actually taking the time to write consistently, you’ll need be realistic in what you are able to do yourself and what you’d need someone help to you with.

Tell us what you think! What are your biggest “blogging for dentists” hang-ups? Please leave a comment in the section below! Contact us any time to find out how our expertise in writing blogs for dentists can help you. Call (888) 932-3644.

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Website Design

8 Tips for Business Bloggers

One of the most distressing things about blogging is building a regular fan base. There aren’t any cheats; it simply takes time to solidify your reputation as a blogger. As most bloggers already know, good content is essential. This means you need to keep it interesting and fresh. Since we already touched on content in “9 Blogging Mistakes and How to Fix Them,” this time we are going to focus on getting traffic to your blog.

So, how do you promote your blog so that readers know you exist?

1. Use your blog to communicate with employees, prospects and clients.

It’s easy to get your employees to read and comment on your blog, especially if it’s relevant and interesting, but your blog can be a great place to keep clients up-to-date on changes and other news too. Try to make sure they know your blog is out there- email them links to your most recent posts to keep them in the loop. Also try sharing your posts on social media.

2. Make your blog easy to find on your site.

Don’t make visitors search for your blog. Display the link prominently on your website. Put it on the top level of your navigation menu, and add a banner link to your home page.

If at all possible, try to host the blog on your domain rather than hosting it on a third party URL, like Blogger or Word Press. In the long run, it will give you an advantage when it comes to search engine rankings.

3. Circulate your website address wherever and whenever you get the chance.

It’s quite simple really. The more places you post your web address the more opportunities people will have to find your blog. Business cards, stationery, email signatures, yellow pages, and other ads are all natural places to post your URL. Posting your URL on blogs or forums that you participate in can also give you a boost. Avoid the temptation to point all your links to your website home page. In some cases it’s much more appropriate to map the link straight to the blog. If someone clicks on a link to read a blog article, they’re going to want that link to go straight there.

4. Make use of guest bloggers.

Helping out other bloggers isn’t just important, it’s absolutely necessary! In fact, it’s really the ONLY way to get your name on other industry blogs and get some established exposure to your content. As a rule, you’ll get a link back to your website or blog for your trouble. Not only is this a great way to drive visitors to your site, the search engines also look at these links as adding authority to your domain.

Conversely, remember to return the favor by inviting guest bloggers of your own.

5. Take advantage of social networking.

Make some friends!

The online world is not as fragmented and impersonal as it might appear to the casual observer. In fact, it’s composed of many tight knit communities, and if you want to succeed you need to find and engage the communities that are relevant to your market. Social media platforms like LinkedIn and Facebook are a good place to start. Find and engage groups that are related to your target audience. Don’t just promote your website. Put a link in your profile and cite your blog when the opportunity arises.

6. Mention your influencers.

Large media and content providers set up vanity tracking so they know when their name is mentioned. This will get you noticed. If you help them, it’s more likely they will help you.

7. Host a contest.

People love free stuff; the prize doesn’t need to be extraordinary. Hosting a contest can be as simple as sharing your blog link or posting the most comments. If you want to get even more comments you could offer something valuable in exchange.

8. Keep your site fresh.

Eventually every blogger gets stuck in a rut. Once you succumb to a formula, it can be hard to get past it. By the time you feel yourself starting to drift into limbo, it’s a pretty safe bet it’s already happened. Do something different. Tell a joke, post a funny picture, or post a viewpoint that differs from your own. Keep your readers guessing. Videos work great and have added benefits. When you upload a video to YouTube you get even more exposure which can lure traffic who might never have found you otherwise.

Bloggers who apply these strategies often see a significant following. So in addition to keeping your content fresh and relevant, take some time to promote your blog-this will have a big influence on your returning visitor base.

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Website Design

Blogging 101 – Free White Paper

Google has made some major changes to their ranking algorithms this past year, making top rankings in search engine results even more challenging. One thing, however, has held true: blogging can help improve your visibility online.

Continually sharing valuable content online helps build your reputation as a knowledgeable, experienced provider and builds credibility for your website. Get your free Blogging 101 white paper and start sharing your expertise online.

 

 

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Website Design

9 Blogging Mistakes and How to Fix Them

Undoubtedly, a blog can improve your website’s optimization by continually updating your site with fresh, relevant content. Over time, educational content that relates to the services you provide helps establish your perceived authority on the subject matter, as well as increases your digital authority and rank in search engine results. 

Whether you’re a seasoned veteran or are new to blogging, you may be interested in maximizing the potential of your blog. If so, take a look at these common blogging mistakes and their respective solutions:

1. Mistake: Poor use of keywords within article categories and tags

Solution: Categories and tags allow you to classify your posts according to the subject matter of your article. Use terms commonly searched by your prospective patients as your article’s category and tags. This will communicate the relevance of your post to search algorithms.

2. Mistake: Inferior anchor text when linking to blog articles

Solution: Anchor text is the clickable part of the link and most often says “click here” or “learn more”. When linking to your blog from your website and vise-versa, use descriptive anchor text with your links. For example, when linking to a blog article about teeth whitening, use text, such as “Learn About Teeth Whitening”. This will fully optimize the link with relevant keywords, rather than meaningless information.

3. Mistake: Cheating with “copy and paste”

Solution: Not only does copying someone else’s content infringe upon copyrights, but it can negatively impact your website’s rank within search engines. Make sure your articles are original and informative to prevent your website from suffering a Google penalty.

4. Mistake: Using your blog as a newsfeed

Solution: All too often, businesses start to use their blog to deliver brief updates about the practice. Save these types of messages for social networking sites, such as Facebook and Twitter. Blog articles should be around 300-700 words in length in order to maximize SEO benefits. 

5. Mistake: Not spreading the word

Solution: If you have a blog and aren’t sharing its contents anywhere, it’s time to start. Promoting blog posts on your website, Facebook page, Twitter profile, etc. will give your blog maximum exposure.

6. Mistake: Being too broad

Solution: You’ll gain the most interest from potential patients when you stay on topic. Write articles that relate to the services you offer to establish yourself as an industry expert. Blogging about seemingly off topic subjects can drive once interested readers away.

7. Mistake: Not responding to blog comments

Solution: One of the main benefits of blogging is increasing the interaction between you and current or prospective patients. Ignoring readers’ input shows a lack of concern for their thoughts and ideas, making them less likely to engage with you in the future.

8. Mistake: Making your posts impossible to understand

Solution: You have to remember to write for your audience. Avoiding technical industry jargon and using “common speak” will improve readers’ experiences with your blog. It’s important to remember, if readers can’t understand what you’re saying, they won’t turn to you for future help. 

9. Mistake: Ignoring fundamental grammar mistakes

Solution: Blatantly disregarding common conventions, such as periods or misspellings, turn readers off, suggesting that you’re hurried and careless. Take extra time to review the articles you’ve written, and have another reader review your articles, when possible.

Is it time to reevaluate your blogging efforts? Use these helpful tips as a guide when writing and sharing your next post.

Want to get started blogging? Contact your website consultant today by calling 888-932-3644, to learn about our blog solutions.

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Website Design

Yes… Blogging Does Matter

Many resist the idea of blogging, claiming to be too busy to keep a blog; however, it is important to understand that maintaining a blog is a key component in ranking well on the all-so-powerful search engines. 

Why Is Blogging Important?

We have established that blogging does matter, but in order to maintain a productive blog, it’s important to understand WHY blogging matters. Individual search engines, such as Google, Yahoo, and Bing, have come up with their own algorithms to determine a site’s importance and position in their search results pages. Though no one knows their algorithms, it has become clear that fresh content is held in high esteem. 

Maintaining a blog ensures that fresh content will be fed into your website on a fairly regular basis. Even if you only blog once a month or so, if the content is unique and focused, search engines will take notice and re-evaluate your website’s rank.  In contrast, websites that are left idle won’t move up in rank, and may be passed up by other websites with fresher content. Blogging is a simple way to make sure that your website content changes. 

In addition to grabbing the attention of readers, relevant blog pages may also be attractive to other website owners. This may prompt them to share your website with their audience via a backlink. Search engines favor reputable backlinks and incorporate them into their ranking factors. 

In the spirit of linking, it is also a good habit to incorporate links to your own website within your blog posts. Internal links show search engines continuity between your webpages, which can help improve your website’s ranking as well. 

How to Write a Relevant Blog

Blog with focus by having a specific subject matter in mind. A blog is not the same type of social media such as Facebook or Twitter where minor updates on just about anything flies. Blogging should consist of well thought out pieces of content. Focused articles will allow you to incorporate keywords or keyword phrases that help promote your expertise. 

An example of a good blog entry would be to write about a new technology that your office just purchased or began using. Did your office buy a CEREC machine? Write about it! Write about CEREC, why you believe in the technology, how it’s performed, patient reactions, and so on. Or, you can write a blog post on an upcoming event that you are going to take part in. Write about the event, how you and your office team are involved, and what you hope to see out of the event. 

Keep in Mind that Getting Re-Indexed Can Take Time

Search engines can be slow, so know that it may take days or even weeks for your new content to be re-indexed by the search engines. With this in mind, don’t stress, thinking your new blog post isn’t working for you. It is. Fresh content is always valuable in the search engine’s eyes. 

What to Do Next

Get a blog and start writing! Whether you sign up with WordPress, Blogger, Tumblr or any other blog site, start now so you can be on your way to increasing your website’s optimization!

Want us to help you get your blog started? Give us a call at 888-932-3644.

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Practice Marketing

Patient Education – New Dental Content!

It’s no secret that your website is a powerful marketing tool for your practice. In addition to an outstanding design, content is one of the most important aspects of an effective website. By providing valuable, high-quality content, you can showcase your expertise, improve your website’s performance, and ultimately encourage more prospective patients to schedule an appointment with your practice.

One of the greatest advantages of being a ProSites member is that you gain access to our ever-growing library of customizable, patient-focused content. Over the past few months, we’ve added more than one hundred, professionally written pages of dental content covering a wide range of topics, such as:

• Cleanings & Prevention • Periodontics
• Cosmetic Dentistry • Endodontics
• Periodontal Disease • Dental Anxiety and Fear
• Restorations • Sedation Dentistry
• Orthodontics • Laser Dentistry
• Prosthodontics • Dental Emergencies
• Oral & Maxillofacial Surgery • Pediatric Dentistry
• Surgical Instructions • and more…

Periodically updating and adding fresh content to your website can deliver numerous benefits. Your viewers will appreciate the relevant, up-to-date information that your website provides, and it can also boost your website’s optimization for increased rankings on the search engines.

Have ideas or requests for new patient-education content? We’d love to hear your suggestions! Please email your suggestions to feedback@prosites.com.

To explore the new pages of dental content, log-in to your ProSites website and click the “Edit” icon for your Procedures (services) page.  The full list of content options are shown towards the bottom of the edit page.

*Please note: ProSites content is protected under U.S. and International copyright laws and is available exclusively to ProSites members.

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