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Social Media

California Dental Association: Post-show Recap

If you live in California or surrounding states, it’s likely that you attended CDA Presents Anaheim last weekend. We love tradeshows because it gives us a chance to meet with our members and dentists face-to-face rather than our typical conversations over the phone.

This year we had a lot of excitement at our booth, which was packed with educational tips and ideas for dentists to grow their practice.

Check out the video below to see our VP of Products talk with Dr. DDS about the latest in online marketing:

Have a bit more time to catch up on your online marketing education? Our Founder and Co-Chairman, Lance McCollough, gave a full-day presentation on today’s top online marketing trends. Topics spanned across all-things dental marketing related and, best of all, you can get your own copy of the slides here.

Watch Lance’s lecture to learn:

  • Top 10 trends in dentistry and marketing
  • Online marketing best practices for your website, social media, and search marketing strategies
  • Common mistakes dentists make when marketing their practices
  • How to effectively manage your online reputation
  • And much, much more!

To learn more about how ProSites helps dentists like you grow their practice, call us at (888) 932-3644.

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Search Marketing

5 New Year’s Resolutions You Should Make to Grow Your Practice

Every year, around this time, people think about their New Year’s Resolutions. Then they wonder how long they can keep them. According to Statistic Brain, around 45% of Americans make resolutions. Only about 8% successfully achieve them (statistic brain). This year we’ve got five resolutions we think you’ll want to make and keep.

1. I will grow my presence on social media and stay engaged with my followers.

Facebook, Instagram, and Twitter are all about connecting with your community. Sometimes you will be connecting with people who are already your patients, and other times it’ll be potential new patients. What matters is that you represent your dental practice in a professional, approachable, and friendly manner.

Social media is also one of the key ways that you can gain more referrals now. Facebook is commonly used for status’s requesting recommendations on service providers from friends. If your practice is on social media, someone can reply by “tagging” your practice, making it super easy for people to instantly visit your social media page to learn more about your practice.

Begin the New Year by reviewing what your practice has been doing on Facebook and other social media channels. See what has been working and what has not by revising analytics data available to you. Set goals as to what you would like to accomplish with your social media pages and use your analytics data to support those goals. Eliminate whatever doesn’t represent your practice the way it should by defining what “working” means to your practice. Perhaps you had more engagement on Instagram over Twitter and determined that next year your practice should prioritize your time on Instagram. Then think about ways to engage your community better. One way to do this is by asking more questions and consider the answers.

Post content that is likely to engage your audience such as images, memes (if appropriate) and articles that can be easily shared with others. If you have a good photo, ask your community to supply captions and monitor the engagements well.

Want more ideas on social media marketing for your dental practice? Read this whitepaper.

2. I will increase positive reviews online.

According to a recent study, over 67% of consumers are influenced by online reviews.1Therefore, it’s more important than ever that your practice has as many reviews as possible!

Start by asking your patients during their appointment to leave a review on your website, Google My Business, Facebook, and Yelp pages. It also helps to have a sign in your office that points patients to the direct link where they can leave a review. Remember, the easier it is for patients to leave you a review, the more likely that it’ll happen.

You can also write follow-up emails to patients that request them to leave a review on your website and/or other third party sites. With ProSites, your website also includes a Reputation Marketing feature, which makes it simple for patients to leave a review right on your website and then share it on other sites. Plus, you have full control over which reviews are showcased on your actual website.

Make sure to respond to any and all reviews, too! If it’s a positive review, thank them for their time and let them know how happy you are to hear about their good experience. If it is a not-so-great review, make sure to thank them for expressing their concerns, apologize if necessary, and work toward a resolution while taking it offline as quickly as possible.

3. I will have a mobile-friendly website.

As of 2014, more than 50% of online searches occur on a mobile device. In addition to providing a better experience for visitors, mobile-friendly websites are also now favorably ranked by Google, when a user searches from their smartphone.

Make sure your website loads quickly on smartphones, avoids the need to zoom in or out on text, and has thumb-friendly buttons with navigation that makes it easy to find the information someone would be looking for.

4. I will start blogging.

Blogging provides tremendous benefits for your practice. First, it’s a great way to educate current and prospective patients on the various services that you offer. It also gives you an opportunity to convey your expertise in dentistry. Whether you’re writing an article on the newest equipment that your office just got, or expressing your thoughts on a new method of dentistry, by creating a blog with meaningful, relevant, and educational content – you’re building trust among current and prospective patients.

Blogging is also one of the best things that can help your website’s search rankings. Search engines like Google love to see new content on websites. Therefore, by consistently posting new content on your blog on topics related to dentistry, it’ll help your website have more fresh content that includes key terms and phrases that will help your rankings.

5. I will experiment with search marketing techniques.

Whether your practice prefers to start with a solidified search engine optimization (SEO) strategy to help your organic rankings or wants to experiment with pay-per-click (PPC) campaigns, testing is key to finding out which marketing methods work best for your practice.

While there are many differences between SEO and PPC, you will never know what works best for your practice until you try. Make it a goal to test at least one of these search marketing techniques for at least 6 months to see which one provides the greatest return for your practice.

While each one of these resolutions can help you build a healthy growing dental practice, they each take a good amount of time and effort. As a successful dentist who needs to remain focused on patients, don’t be afraid to hire a trusted marketing provider to take care of your online marketing needs. A quality internet marketing firm can tailor a marketing strategy to your dental practice’s expectations.

To learn more about marketing your practice online, call ProSites at (888) 932-3644. You may also be interested in this whitepaper which takes you through the best practices and key items to consider for each main pillar of marketing your dental practice online.

Sources:

  1. Moz: New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews
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Search Marketing

Top Reason Why Your Dental Practice’s Pay-Per-click Ads Aren’t Effective

Is your dental practice running pay-per-click ads on Google AdWords?  As a refresher, pay-per-click or PPC ads run at the top of Google’s results page for specific keywords, such as “family dentistry.” While PPC ads have a number of benefits, chief among them is that you only pay when someone clicks on your actual ad.

If you’re getting the right people to look at your ad but aren’t seeing more new patients come in, it’s time to look deeper into why your ads aren’t converting.

The first step is to understand the importance of where you direct those who click on your ad. This is called a landing page. Most practices use PPC ads to direct traffic to their homepage (the main page of the website). However, this common mistake could be turning away prospective new patients and hurting your pay-per-click ad conversion.

Instead of driving prospective patients to your homepage, send them to a dedicated landing page with content that’s directly related to the ad you’re running. For example, if you’re ad highlights teeth whitening, you’ll want to take patients immediately to a page with information on this topic.

When creating a landing page, there are five must-haves to ensure a great user-experience for your prospective patients:

1. Have a clear headline and sub-headline that ties back to the ad copy: Help website visitors understand exactly where they are and what they need to do. If your ad is about cosmetic services, make sure that your landing page’s headline relates back to the ad by stating something about cosmetic services too.

2. Keep the objective streamlined: Provide clear, concise, and informative content for your visitors (prospective new patients). Help them become educated while staying on topic and not providing too much information. Your visitors should be able to quickly get the information they need while understanding exactly what you want them to do.

3. Avoid too much clutter: Having a landing page with too many visual elements (i.e. multiple videos, images, heavy text) may confuse the visitor and detract from the overall purpose of the page. Make sure that your text is clear and concise, any and all imagery supports the content, and the layout makes it easy for the eyes to flow down the page.

4. Have one main call-to-action: Whether you want prospective patients to watch a video or fill out a form to schedule an appointment, the main objective of the landing page should be very clear to the visitor.

5. Ask only for information that you truly need: On call-to-action forms, the less fields there are to fill out, the better. Try to only ask prospective patients for essential information and limit it to under five fields. Keeping required information down to the bare minimum increases  the chances of a prospective patient completing your form.

The main goal of a landing page is to provide visitors with information that meets their needs. If you are running an ad on a specific service, but send them to your website’s homepage, they likely won’t know where to find the information they want. By bringing them to a dedicated landing page about the service your ad highlights, you’re providing easy access to the information they want – which delivers a great first impression, and encourages them to contact your practice for an appointment.

For more information about effective pay-per-click campaigns, download the free whitepaper, A Dentist’s Guide to Getting More Profitable Patients with Pay-Per-Click. You can also call us at (888) 932-3644 to speak with a dedicated Internet Marketing Advisor.

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Search Marketing

Five Key Things to Avoid in Online Dental Advertising (& Life)

Some things in life are easy to avoid – sushi from a food truck on a summer day, anyone? Other things, like your online dental marketing strategy, require more thought. A number of components factor into successful online advertising, specifically pay-per-click (PPC). Don’t have time to explore them all? You’re in luck – in the interest of efficiency we’ve highlighted five common pitfalls to avoid, which can conveniently be applied to life in general (you’re welcome). When you have time for more in-depth reading download A Dentist’s Guide to Getting More Profitable Patients with Google AdWords for a deep dive into pay-per-click advertising.

Pitfall #1: Assuming all is well

As Greek philosophy and depressing lyrics teach us, “The only constant in life is change.” Nowhere is that more evident than in the real life Hunger Games that is Google AdWords. As more competitors jump into the arena it’s critical to keep tabs on campaign metrics.  Key indicators of your PPC campaign performance such as average ad position, conversion rate, impression share, and cost-per-click are in constant flux. So even if your campaigns have been delivering positive results, taking a break from tracking can have a negative impact. If we lost you at ‘key indicators,’ don’t worry; our latest whitepaper breaks down each metric.

Pitfall #2: Turning your back on automation

Automation is a beautiful thing (looking at you, Starbucks mobile app), but it can also be dangerous (hmm… Google’s driverless car). If you choose to automate your AdWords budget, beware that failing to monitor campaign progress frequently can mean wasting budget on underperforming keywords and/or ads. Due to the number of fluctuating factors that go into Google’s pricing algorithm (time of day, number of bidders, quality score, etc.), it’s important to make this a regular habit. Note: if you outsource your online advertising campaigns, make sure consistent tracking is included in the service.

Pitfall #3: Thinking everyone has your best interest in mind

All men may be created equal, but all pricing models are not. When shopping for a consultant to assist with your online advertising, it’s important to be cognizant of different fee structures. While one model charges you a percentage of your ad spend, others use hourly or flat fees. At first glance a straightforward percentage may seem fair, but this formula (% of Your Budget = $ Consultant Revenue) may results in clouded judgement when it comes to suggesting an appropriate budget. Your best bet is to opt for a flat fee or hourly price.

Pitfall #4: Underestimating the importance of consistency

Like your co-worker who’s smiling ear-to-ear one day and glaring at you the next, inconsistency doesn’t exactly invite engagement. When creating pay-per-click advertisements, ensure that your ad and the corresponding landing page have a consistent message. If the ad promotes a teeth whitening special, but the landing page doesn’t mention it visitors won’t take the time to dig around your site for the info they need.

Pitfall #5: Ignoring what goes on behind the scenes

Google is on a quest to deliver the best user experience possible – to everyone – every day. Talk about high expectations! To make this happen, they’re constantly changing facets of both search and advertising experiences. This means algorithms that determine how your practice ranks, what you pay per click, etc. aren’t static. As Google alters these complex formulas your campaigns need to adapt; otherwise, you’re throwing money out the proverbial window.

If done correctly, PPC advertising is one of the fastest ways to impact your website traffic and the number of visitors taking action – but there’s a lot to it.  From staying on top of campaign metrics and changing algorithms, to ensuring ads and landing pages resonate, effective PPC advertising requires time and effort. Whether you’re researching the pros and cons of PPC or are looking for ways to optimize current campaigns, download our free white paper, A Dentist’s Guide to Getting More Profitable Patients with Google AdWords by filling out this form.

Prefer to speak to a dental marketing expert? Give ProSites a call today at 888-932-3644 to discuss what’s right for your practice.

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Search Marketing

Where does your dental practice rank on Google?

Google – it’s a noun and a verb. Want to know who JFK’s Secretary of State was? Google it. (Dean Rusk) Wondering what the highest grossing movie of all time is? Google it. (Avatar) Where does every computer science major want to work? Google. (Good luck) Where did your mother-in-law find those unique animal figurines? Google. (Sorry)

Google is today’s “go-to” tool. There are 2.3 million Google searches done every second of every day, so how do you use the reach of Google and other search engines to your advantage? By employing search engine optimization (SEO).

Simply put, SEO brings visitors to your website by helping your dental practice appear high on the list of results when prospective patients search for a dentist online. Over 85% of searchers do not go past the first page of results, so where you appear is critical. As far as SEO is concerned, if you’re not on the first page, you may as well be on the last.

Just because you have a dental practice, it doesn’t mean your website is ranking on the first page of results for “Dentist in _______.” There are over 140,000 websites launched each day, so search engines developed algorithms to quickly match likely answers with specific search terms. While search engine algorithms are proprietary (think Fort Knox level security) and include a number of factors, keywords are at the core. These are the terms search engines use to find and rank your practice (e.g. family dentist, cosmetic dentistry, etc.). Before you can create a strategy to boost your search engine ranking, it’s important to know where you currently rank for popular search terms.

Determining how you rank is more complicated than simply searching for your practice in Google and seeing where you appear in the results. That’s because there will always be some degree of personalization factored into your search. To deliver the results most relevant to your search query, Google also considers your search history, geographical location and search behavior.

Luckily, there is a way to get impersonal keyword results. While there are a number of tools that can help you do this, the most accessible is Google Search Console (formerly Webmaster Tools). Note – prior to use you will need to authorize your website in Search Console. Learn how to add your website to Search Console here.

Once you have added your website to the dashboard, you’ll want to let it run for about four weeks so that it can collect data. Once sufficient data is collected, follow these steps to find out which keywords you rank for, along with other information.

 

Log-in to Search Console and navigate to your website or “property.”

Then click on Search Traffic to expand, and then Search Analytics to find your keywords (queries).

 

This report will default to show the number of clicks you received for a list of queries in the last 28 Days.

You can customize the report by selecting the box next to the metrics you want to view, such as:

 

  • Clicks: Number of times someone clicked through to your website after searching with the specified query.
  • Impressions: How often your website shows for a specific query for the average position displayed.
  • Position: Average ranking position your website shows up for the listed query. Positions 1 – 10 are on the first page, 11 – 20 are on the second page, and so on.

 

For example, our report shows that we received 420 clicks, out of 996 impressions in the first position of search results for our brand name:

 

After you’ve selected the information you need, it’s recommended that you export the data to Excel for future reference. Unfortunately, Search Console only lets you see data for 90 days, so keeping a record of where your website is appearing on search engines is important.

Once you know how your website ranks for popular keywords you can develop a strategy to focus on areas of need. Remember, while keywords are central to SEO they’re not the only factor. For more information on creating an SEO strategy for your practice, check out our free online resources.

SEO is an inroad to prospective patients but it does not produce results overnight. To realize results for 2017, it’s important to put an SEO strategy in place now.

Still not sure you’re ready to tackle SEO on your own? ProSites has you covered. Click here to download our search marketing flipbook to get answers to the most common questions that dentists have when it comes to getting better rankings online. Or, let our in-house team of SEO experts handle it for you. For more information, call 888-932-3644 to speak with an Internet Marketing Advisor.

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Social Media

How to Attract Millenials with Your Dental Marketing

Millennials consist of anyone born between the years 1976 and 2004. This generation will soon outnumber baby boomers as the most populous living generation in America. The world is changing to cater to the youngest generation, and as a result, your practice may need to start making dental marketing adjustments to reach this younger generation.

A lot of articles online about Millennials have tried to lump them all together to explain their behavior, when in fact Millennials are the most diverse generation in American history. Despite what articles may say, Millennials are real people that are not the product of a cookie-cutter. What we can look at is how they are vastly similar due to their environment and draw conclusions based on that.

The most notable similarity between all millennials is their relationship with technology. The younger generation never had to adapt to new technology because they grew up using it- digital natives. This is not to say that every Millennial is able to fix every computer problem, but they probably have a much higher chance of knowing how to effectively search Google for the solution. It’s just natural to them – they live online.

To accommodate these internet-savvy folks, your practice (and every other business) must adapt to the digital realm.

Here are top ways to adjust your dental marketing for Millennials:

1. Have an Attractive Dental Website. 75% of people judge the credibility of a dental website based on its design. A website that looks like it hasn’t been updated since the nineties will send a Millennial running faster than no free Wi-Fi. Even if your dental website is functional, if it’s just plain outdated then traffic will be deterred. Bottom line: it’s key to have a professional, up-to-date website.

2. Make Information Easily Available. Humans now have a shorter attention span than goldfish. But, they want to also do their research and shop around on their own before calling a business. Therefore your dental website must be intuitive and include the right information that prospective patients are looking for, and make it easy for them to get it. Couple great content with prominent calls to action and your contact information, and you’ll persuade your site visitors to contact you in no time.

3. Be on Social Media. To reach Millennials, you must be social. 81% of Millennials have Facebook accounts, with the median number of Facebook friends being 250. Today, people are putting their entire lives on Facebook, and expect companies to be equally as transparent. Interacting with prospective patients online is a great way to grow your network, showcase your expertise, and help you communicate your personality – all of which are important for your dental marketing strategy!

4. Get Online Reviews. Getting referrals from trusted friends and family has been a business booster since before the Internet age. Today, up to 88% of Internet users will also trust reviews from complete strangers. The more reviews, the better, and there’s no better way than just to ask! Encourage patients to write you a review on your practice’s online business listings. Be sure to respond to each review as well!

5. Optimize Your Dental Website. The age of the yellow pages is over, and its newest iteration is search engines. If a Millennial needs a dentist, they won’t be going to a newspaper, they will do a Google search or post a status on Facebook asking their friends for recommendations. The best thing to do is to make sure your practice shows up at the top of the search results. This is called search engine optimization, and we can help you with it. Find out more here!

As the owner of your dental practice, it’s important to keep up with the latest generational and dental marketing trends. As the Internet changes, your practice must keep up! ProSites created a comprehensive guide that explains best practices and pitfalls to avoid in marketing your dental practice online. Get your free copy here.

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Search Marketing

Do Pay-Per-Click Ads Work for Dental Practices?

Organic search engine optimization (SEO) is a process that often takes several months before any measureable results are seen. But you’re a savvy individual who understands that 97% of consumers search online for local businesses (Google). You know a sound SEO strategy will help you tap into those numbers and increase traffic to your website, giving you an opportunity to gain new dental patients. But months – as a business owner that seems like a very long time – so you’d like to try an approach that may show more immediate results. Enter pay-per-click (PPC) advertising.

Can PPC advertising deliver immediate results? PPC ads are essentially ads that you pay for each time a viewer clicks it and is sent to your website. With PPC ads you must first bid on keywords for placement. If you bid the highest for a keyword and someone searches said keyword, your ad will be at the top of the paid search listings. Therefore, you could see targeted web traffic in a matter of hours. The answer to your question is yes.

Can I do PPC advertising on my own? You can, but is that where your time and skills will be most valuable. You can set up an AdWords or Bing account and begin creating and running PPC ads right away. You can change things up at any time – offers, text, bids – to test what gets you the best results. Unfortunately, simply creating ads without an overarching search market strategy often leads to high PPC costs and low conversion rates. And that won’t grow your dental practice.

How do I get the most out of my PPC advertising? Selecting and continually optimizing keywords and copy text will help drive higher click rates and ultimately lower costs. It’s a time-consuming effort. Doing your keyword research once, when you create your first ads, will cause you to miss out on highly-relevant, long-tail, low-cost keywords that ultimately drive the most qualified traffic to your site.

Keep these four things in mind to get the most out of your PPC advertising:

• Relevance – Keywords you bid on should be closely related to your dental services. The more targeted the keywords, the better chances you have to increase your PPC click-through rate.

• Specificity – Your keyword search should be exhaustive. It should not only include popular and frequently searched terms, but long-tail keywords that are more specific and less common. These account for the majority of search traffic. Long-tail keywords are less competitive and therefore may have a lower cost-per-click.

• Adaptability – Keyword lists need to continually evolve, expand and adapt to drive the most qualified traffic to your landing pages every week. Always analyze the performance of your PPC accounts and make adjustments as necessary.

• Analysis – Your PPC ads will lead traffic to your site. Make sure your landing pages are up to the task. They should have clear hierarchies and clear calls-to-action. The call-to-action on each page should be modified regularly to align with your PPC ads. Your PPC ads should direct click-throughs to different landing pages to allow for a more comprehensive analysis of the success of your campaign.

You’re an excellent dentist and a savvy business person. You likely understand where your skills and time are most valuable to your practice. When you’re ready to tap into the 97% of consumers doing local searches for products and services, a qualified Internet marketing company can help you create and implement a plan to meet your practice’s growth goals without taking you away from your patients. Call ProSites today for a personal consultation today at 888-932-3644.

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Search Marketing

Dental SEO: Do It Yourself or Hire a Pro?

The purpose of working on your website’s search engine optimization (SEO) is to move your dental practice to the top of the search engine rankings – to be near the top of the first search page. While no one can guarantee your practice’s ranking, if you implement a good SEO marketing plan you should see movement in the right direction.

Here is why it’s important.

SEO is the most cost-effective marketing avenue for bringing new patients into your practice. Millions of searches happen every day and your placement in the search tells people how relevant you are to the questions they are asking. It may not be fair, but searchers feel more confident calling the practice listed on the first page of their search rather than the sixth page. That is why your SEO strategy should create value for searchers that are looking for your expertise, which then incentivizes search engines to endorse your business by increasing your website’s rankings.

Now that you understand the importance of SEO, what are you going to do about it? Are you going to attempt SEO yourself or seek out a pro? Optimization is not easy. To begin with, you need to understand Google algorithms and how they impact your strategy, Google Analytics data for your website and what it is telling you about searcher, website and traffic behavior, and troubleshoot your strategy when you’re not seeing the results you were hoping to obtain. Then you need to turn your search campaign objectives into tactics that will help you obtain the results that you are looking for like creating user-friendly landing pages on your easy to navigate website. The list goes on and on and SEO is not something you can learn only once. The rules are changing almost daily. SEO marketing is an ongoing process that takes time, money and skills to do well.

Does all of this mean you can’t do your own search marketing? No, but there are a couple important questions you should answer before making the decision to either do it yourself or hire a pro.

Q1: Do I have the knowledge and skills to do my practice’s SEO?

While on the surface SEO may not seem that difficult – use hot keywords, get relevant links, post regularly – there are often technical aspects that can be tricky. Not to mention the time-consuming efforts needed to keep abreast of critical knowledge. Take a strong look at your current skill set and how much it meets your SEO needs. Are you a talented content writer? Do you understand HTML, CSS, or any website coding? Is your background in marketing? Do you understand how SEO tactics should be applied so that they align with your overall marketing objectives? If so, you may feel more confident in your ability to perform SEO for your practice.

Now look at you knowledge of new technologies. They often affect search engine strategies which may actually vary from engine to engine. The long-term success of your campaign depends on your ability to stay up to date with search engine rules, changes in SEO algorithms, technical coding details and trends in your website analytics to identify weaknesses in your strategy. Not keeping up could mean using an outdated optimization strategy or becoming too specific with your keyword plan which could potentially set your campaign back permanently, and even erase your website from search engines completely. Are you still confident in your SEO skills, or is this a job that may be better suited for a professional?

Q2: Do I have the time to handle both my patients’ needs and my practice’s SEO marketing?

Look at how much time you have for your practice and remember there are only 24 hours in a day. Your dental practice is your first priority and your patients are the heart of its success. Running your business and offering quality patient services takes a considerable amount of your time. Do you really have the hours to devote to your practice’s SEO as well? Assuming you put together a successful SEO strategy you’ll garner new patients and increase your workload. Will you have time to provide the quality services your patients have come to expect if you’re spending extra hours on SEO?

SEO is an ongoing process. The SEO environment is constantly evolving. You can’t just pick a few keywords and be done with it. Performing well in this environment means digging in, researching and updating your knowledge every day. You will need to test keywords, metadata and test tactics based on changes in your rankings. That’s right, SEO marketing implements a lot of testing and retesting, especially if something goes wrong. Before deciding to do it yourself or hire a pro, take an honest look at your time and skills. Then decide where your time and skills make the greatest impact and give the most value to your practice.

It’s probably not a question of can you, but should you.

You’re a smart person. You’ve mastered many difficult things in your career and SEO could be your next conquest. The question is: should it be? While you may be able to learn the ins and outs of ranking factors and understand how to apply SEO best practices, you have to decide if that is where you get the most value from your time. Do you have time to do the hours of heavy lifting an initial campaign requires, the recurring weekly or monthly proactive optimization, as well as ongoing maintenance in response to insightful analytics and changes dictated by the search engines? How many patients could you have scheduled with those hours?

Moving forward, SEO will be the most important marketing effort your practice can make. Users trust Google, Bing, and Yahoo and other search engines to answer their burning questions, provide solutions and give a list of the businesses that best meet their needs. You want to put your SEO in the most competent hands possible.

If after answering all the questions, you decide to do it yourself remember that the SEO process will take your time, skills and knowledge. If you decide that keeping up with your SEO and website management is not where you should be utilizing your skills, you may be better off hiring a pro. A qualified digital marketing firm can tailor an SEO strategy to your dental practice’s goals and expectations. To learn how ProSites can help you boost your online presence and move your search rankings in the right direction contact us for a personal consultation at 888-932-3644.

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