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Website Design

ProSites Members Can Now Blog Directly from the ProSites Web Editor!

We have exciting news! As a ProSites member, you can now blog directly from your ProSites website editor, making it more convenient than ever to provide current and prospective patients with engaging content.

In addition to grabbing readers’ attention, regular blog posts ensure fresh content is being added to your website on a regular basis. Why is this important? Search engine algorithms base your website’s ranking on a number of factors, including new content, so regular blog posts have the added benefit of increasing your SEO. And, thanks to FutureNow AssuranceTM, this new feature is included at no additional charge.

Ready to blog? Read on for step-by-step instructions on how to add a blog page to your website. Already use ProSites to create your blog posts? Just sit back and relax.

How do I get started?

Log into the website editor at www.ProSites.com and click “Sign in.” Once you log in, go to Page Options and select “Add” next to Blog.

Next, you can include a paragraph introducing your blog. This is a great way to welcome visitors to your blog and give them an idea of the types of topics that will be covered.

Blog away! It’s easy – simply type directly in the free format space as you would a Word document. Tip: Be sure to include a title and article tags that describe the topic covered in your article, as this can help you get better rankings online.

When you’re ready, choose the date and time you want your blog to go live and it will automatically be posted on your website. That’s it – you’re ready to engage current and prospective patients!

For more information on blogging, download our free whitepaper, The Dentist’s Guide to Blogging. If you have specific questions, or would like help adding your blog page, reach out to Member Services at (888) 932-3644 or via email at service@prosites.com.

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Social Media

How Dentists Can Find Content Topic Ideas from Reddit

Are you in charge of writing posts on your dental practice’s social media? What about blog posts? If you’ve ever been tasked with creating content for your practice on a consistent basis, then you know it can become increasingly difficult to come up with topic ideas. However, did you know that you can leverage social media to help you find topics to write about?

People are increasingly asking questions on social media about their oral health. And while it’s difficult to find some of these questions on Facebook or Twitter, social media forums like Reddit make it possible to find a collection of these questions in their forums (subreddits).

Reddit users (redditors) use the platform for both entertainment and a resource to find answers to any question they can think of – including questions about oral health and dentistry. The posts have themes around procedures, pain, and advice on care after a procedure.

There are a few ways you can utilize this information for your dental practice marketing strategy:

  1. Copy the question verbatim and answer it on your social media pages
  2. Write blog posts answering a specific question OR collect a couple of questions with a common theme and write about them
  3. Comment within the forum itself, but be cognizant of the rules (usually found within a right-hand column) to avoid getting banned from the subreddit. You can contact the moderators to get a badge (flair) on your user profile that designates you as a professional.

To help you get started, below are some examples of actual questions asked by Reddit users in r/dentistry. Use these ideas for what you write or post about on social media the next time you get writer’s block!

Questions about symptoms:

  1. I get pain in cheek when eating anything remotely sweet, and I’ve had mild, dry mouth for the past 2 weeks. What can I do to resolve this?
  2. I have a gap in between my upper front teeth. What can I do to fix it?
  3. I have an unpleasant taste around the socket of an extracted tooth. Is that a sign of an infection?
  4. What are causes of bone loss at an early age, and what can I do prevent it?
  5. Is a deep cleaning really necessary?

Questions about treatments and procedures:

  1. I’m starting the process tomorrow of an implant. My issue: I have a cold (day 2). Should I reschedule? I want this to go as perfectly as I can possibly make it.
  2. Is it safe to do a temporary crown on Wednesday next week and 2 wisdom tooth extractions the day after (Thursday)?
  3. How long does it take to just fit in a temporary crown and a permanent crown?
  4. My dentist now says that I have a cavity! They also said I should have it crowned immediately. Like, within days. Is that true!?

Questions about after-procedure care:

  1. Is it normal to see gum recession after a bone graft?
  2. How long until I can eat hard food with a new crown?
  3. I’m in excruciating pain day after getting a filling. What should I do?
  4. What is the correlation between overall dental health and toothpaste used?

Note: posts have been edited for grammar and/or clarity.

Prefer to have someone do the work for you? Learn more about our social media packages here or call 888-932-3644 to speak with an Internet Marketing Advisor.

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Website Design

10 Rules for Writing Effective Dental Website Copy that Gets New Patients

You’ve probably heard the phrase that content is king. But what does that really mean for your dental practice website? Website copy is helpful in numerous ways. First, it guides a visitor through your website and helps them ultimately decide if they want to contact your practice, or hit the “back” button. It also can help your website’s rankings by improving your authority, so you appear in searches like “dentist near me.”

Here are 10 rules of thumb to follow when it comes to your dental website’s copy.

1. Make it easy to skim. Break up your paragraphs with headings and bullet points. Don’t try to stuff your paragraphs with unnecessary words and keywords for length. Quality beats quantity.

2. Sound natural. Don’t use big words just to sound fancy. It ends up taking away from the message. The average American reads at a 7th-grade reading level. Use free tools such as Readability-score.com to test the readability of your website copy.

3. Get to know your patients. And by this we mean, know what they’re looking for when they come to your website. Make that information clear and easy to find by using headers that contain keywords they’re likely to use when scanning your page e.g. labeling a page “Dental Cleanings” lets the user know exactly what the page is about.

4. Write for SEO. While you want to sound natural, you also want to write with search engines in mind. This means including keywords and phrases that you want your website to appear for in search results. Keywords should be chosen carefully identified after doing keywords research. One way to do this quickly is by entering a search in Google, and then listing the suggestion listed below the search bar. You can also look toward the bottom of the search engines results page for a complete list of suggestions:

5. Have great headlines. 80% of people will read a headline, and only 20% will read the actual article. To keep your visitors engaged, make a good title for your page. That said, know that “good” doesn’t mean overly creative. Make sure your message is clear and doesn’t get lost.

6. Focus on one topic per page. Make sure that all of your pages have one main topic that they focus on. The page should also end with one strong and clear call-to-action that tells visitors what you want them to do next, like click to schedule an appointment.

7. Be error free. Any grammatical or spelling errors on your website may give a signal to a prospective new patient that you are not thorough in your work, and may cause an element of distrust in your practice. Free software such as Grammarly is an excellent way to help you proofread your copy.

8. Provide proof. If you make a claim that you’re the best dentist in your city, show testimonials that support it. Showcase before and after photos. Anything that you can publish that shows your work first hand will help increase trust among prospective new patients.

9. Give added value. Your website should always give visitors a reason to come back. Publish educational articles, tips, or video that is relevant and helpful to your patients.

10. Site your sources. This goes without saying. If you’re quoting from someone or using a stat that you didn’t create on your own, make sure to give credit where credit is due.

Looking for more ideas on how to make your website as effective as possible? Call ProSites to speak with an Internet Marketing Advisor at (888) 932-3644.

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Website Design

Helping You Harness the Power of Patient Reviews With Reputation Marketing

Our new Reputation Marketing feature includes a Patient Reviews page on your website, and a Review Manager function that allows you to maintain control over patient feedback on your website. Together, these components allow you to use positive patient reviews to your advantage and manage less-than-stellar feedback. Read on to see how to begin using this feature today!

How do I get started?

Log into the website editor at www.ProSites.com and click “Sign in.” Once you log in, select “Add” next to Patient Reviews under Page Options.

If desired, alter the template text to fit your needs.

Scroll down to enter the email address where you would like to receive new review notifications.

Enter the full URL (website address) for the popular review sites where you have an account so patients can share positive reviews beyond your website. You must connect to your account for the review site to appear properly on your website.

Then add any additional review sites where you have an account.

That’s it – you’re ready to collect patient reviews!

Don’t feel like doing it yourself? No problem – submit a support ticket via the website editor or contact Member Services at (888) 932-3644.

 

 

Patient Reviews

Reputation Marketing makes it easy for your patients to share their positive experiences. Once your reviews page is created, a Patient Reviews tab appears in your website navigation bar. Patients are prompted to rate their experience on a scale of 1 – 5 stars and also have the ability to leave comments.

Clients who rank their experience 4+ stars are automatically prompted to share their review on a review site, which also helps to enhance your SEO.

Review Manager

All patient created reviews submitted on your website’s Patient Reviews page are stored in the Review Manager. When a review is entered, a notification is sent to your email address previously specified.

To access submitted patient reviews, select Review Manager under Website Tools in the ProSites website editor.

Within the Review Manager you can publish patient comments to the Patient Reviews page on your website, keep the review hidden so you can revisit it at a later time, or remove the review altogether. You can also respond directly to the reviewer via email.

Once published, reviews appear on your Patient Reviews page so you can sit back and the let the power of influence work for you.

If you have any questions, you can call us at (888) 932-3644 or email service@prosites.com.

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Practice Marketing

Patient Education – New Dental Content!

It’s no secret that your website is a powerful marketing tool for your practice. In addition to an outstanding design, content is one of the most important aspects of an effective website. By providing valuable, high-quality content, you can showcase your expertise, improve your website’s performance, and ultimately encourage more prospective patients to schedule an appointment with your practice.

One of the greatest advantages of being a ProSites member is that you gain access to our ever-growing library of customizable, patient-focused content. Over the past few months, we’ve added more than one hundred, professionally written pages of dental content covering a wide range of topics, such as:

• Cleanings & Prevention • Periodontics
• Cosmetic Dentistry • Endodontics
• Periodontal Disease • Dental Anxiety and Fear
• Restorations • Sedation Dentistry
• Orthodontics • Laser Dentistry
• Prosthodontics • Dental Emergencies
• Oral & Maxillofacial Surgery • Pediatric Dentistry
• Surgical Instructions • and more…

Periodically updating and adding fresh content to your website can deliver numerous benefits. Your viewers will appreciate the relevant, up-to-date information that your website provides, and it can also boost your website’s optimization for increased rankings on the search engines.

Have ideas or requests for new patient-education content? We’d love to hear your suggestions! Please email your suggestions to feedback@prosites.com.

To explore the new pages of dental content, log-in to your ProSites website and click the “Edit” icon for your Procedures (services) page.  The full list of content options are shown towards the bottom of the edit page.

*Please note: ProSites content is protected under U.S. and International copyright laws and is available exclusively to ProSites members.

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Company News

New Website and Blog Launched!

New website.  New blog.  New services.  New insights.  Can you see a pattern here?  Yep, there’s a lot of “new” going on at ProSites.

Take a Look Around

With a total website redesign, new videos, and easier contact channels, you’ll find improvements to just about every aspect of our website (including our buzzworthy, new blog).  So poke around and check out what’s happening.

Our blog provides the latest news about Internet marketing strategies, newly released website features and upgrades, and other late-breaking topics.

While You’re Here… Explore our progress.

• Subscribe to Our Blog

• Download our free whitepaper about Keeping Your Traffic Up During the Holiday Season

• Take our Free 14-day Trial

• Call Us at (888) 932-3644 to learn more about our products and services

We’ve got a lot of exciting things planned for the months ahead, so we encourage you to come back often!

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