17 Surprising Social Media Statistics

Whether you’ve started marketing your practice on social networking sites or remain unconvinced of the benefits, social media has become a pervasive marketing avenue for businesses and services. In fact, 46% of online users count on social media to help them make purchasing decisions.

We’ve compiled some of the most shocking statistics about social media marketing, all of which were reported by huge marketing research firms, such as Global Web Index, Nielsen, Experian, and more:

General

•41% of patients say social media would affect their choice of healthcare providers.

•77% of consumers use social reviews to make purchase decisions.

•50% of consumers have made a purchase decision based on a recommendation through a social network.

•51% of patients say they feel more valued when their provider communicates digitally.

•90% of adults say they trust medical information shared by others in their social media networks.

•More than 40% of consumers say that information found via social media influences the way they deal with their health.

•57% of companies have acquired a customer through their blog.

•27% of total U.S. Internet time is spent on social networking sites.

Facebook

•Facebook is the 4th most accessed online resource for health-related information.

•80% of Facebook users prefer to connect with companies on Facebook.

•47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network.

•Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day.

•60% of users share brands they follow on Facebook with their friends and family.

Twitter

•67% of Twitter users are more likely to buy from a company they follow on Twitter.

•79% of Twitter users are more likely to recommend companies they follow.

•49% of Twitter users follow brands and companies.

Marketing your practice on social media could have huge benefits, including an increase in new patients, more positive online reviews, and improved communication with current patients.

Are you ready to jump into the social media marketing pool? Get our FREE Ultimate Social Media Guides and starting marketing your practice today.