Analyzing your dental website’s stats with Google Analytics will give you useful insights into how visitors engage with it. Website analytics are also useful in analyzing your marketing efforts.
Dental practice websites are marketing tools, and one of the keys to running a good marketing campaign is in understanding the metrics that indicate success. Your website can be instrumental in letting you know what content on your site is most successful and perhaps more importantly, what part of your website may not be working as you intended.
This is done by analyzing your traffic. There are a lot of tools that can help you do this, but by far the most popular is Google Analytics.
Your website’s traffic can give you a tough, no-nonsense look at your site. How many visitors are you getting? When are they visiting? How long do new prospects stay on your website? What are your most popular pages? How many of your visitors are new and how many are coming back after having been there before? Where are they visiting from?
You want to make your visitor’s experience efficient and enjoyable. If you didn’t, you wouldn’t be here reading this. Not only are website analytics an invaluable tool in accomplishing this, they can actually help you improve your business as a whole.
Web analytics provides you with comprehensive insights into the traffic that your website generates.
You can even track elements within pages. For example, if you have widgets on your page, you can easily track their performance and find out which search terms customers used to find you.
One of the most important metrics analytics offers is called the “conversion rate,” and it’s tracked all the way down to the individual pages. This is the number of visitors who took action on your website out of the total number of visitors. As a dental practice however, it can’t give you an exact number of sales generated by each page the way it would if you were running a retail site.
A lot of website sales result in phone contacts and there’s no way for your website to accurately track that, but there are other types of conversions you can track. How many people filled out contact forms? What pages were they on? How many people downloaded what information?
Google Analytics is a great solution for businesses that need website analytics. It’s comprehensive, reasonably easy to use, and unless your site is getting a ridiculous amount of traffic, it’s free. It’s also flexible, allowing your analytics service to grow with your practice.
If your website doesn’t already offer detailed traffic stats, sign up for Google Analytics. Getting started is easy. Just register your website and paste a short snippet of code into your website pages.
Many businesses think that site analytics are just for monitoring the number of visitors a website receives, but nothing could be farther from the truth. It’s also an effective instrument for tracking your entire online marketing strategy.