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May 2016

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Search Marketing

Want to show patients how to leave a review on Google? Read this.

In our previous article, we discussed Google’s new update that makes it easier for people to leave reviews on your practice’s Google Maps listing.

We received a lot of questions from dental offices asking us to help them understand exactly how they should instruct patients to leave a review for their practice on Google – so we created a step-by-step below. Check it out and show it to your patients the next time the question “How do I leave a review?” arises in your office!

Here’s how your patients can leave a review for your practice:

1. Ask patients to search for your practice’s name in Google from their device’s browser app. Once they find the name of your practice, click on it.

 

Note: Make sure the correct listing is appearing for your practice. If it isn’t, you may have duplicate listings in Google Maps that need to be cleaned up.

2. Patients should scroll down until they see a section labeled “Rate and Review” where they can select their star rating.

3. After clicking the Rate and Review star, it will prompt a pop-up asking the patient to sign in to their Google account.

Note: Android users may already be signed to their Gmail account, as Android devices require users to create an account during setup. iPhone users should also make sure to hit “allow popups.”

 

4. Google will then take your patient to the place where they can leave a review. Once your patient writes their review, they should click “post” on the top right to submit it.

Want to learn more about how you can improve your website’s online visibility? Get your free copy of our eBook, The Definitive Guide to Online Marketing for Dentists here.

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Search Marketing

Google’s New Update Makes It Easier to Leave Reviews

As a dentist, you are probably aware that having positive reviews on your Google Map business listing can only help grow your practice and build your reputation. In fact, you may already even have a system in place that prompts and encourages happy patients to leave a review after visiting your practice.

What you may not have known, is that previously, to leave a Google review, your patient would first have to fulfill several requirements. They had to create a Google account, establish a Google+ profile including personal information, and would then have to navigate back to the page where they wanted to leave a review.

Google’s new update makes it easier for people to leave reviews. Google no longer requires people to have a Google+ profile to leave a review on your Google Maps listing. (They still have to have a Google account, though.) And, people can now leave reviews directly from the search engine results page when they are searching on a desktop computer.

Not only does having more Google reviews build credibility and trust among prospective patients, but it can help you improve your search engine optimization rankings as well. In fact, a recent study revealed that the overall quantity, positive sentiment in and overall velocity of Google reviews all contribute to a local business’ ability to rank well in the Google Maps business listings which appear at the top of search results (also known as the snack pack).

Want to learn more about getting better rankings on Google and other search engines? Click here to download our FREE eBook, ‘A Dentists Guide to Understanding Local Search Engine Optimization’ today. 

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Website Design

What Are The Top 3 Dental Website Design Best Practices? Find Out.

More than ever before, information about healthcare is going digital. According to a recent study by the Pew Internet & American Life Project, 72% of Internet users say they looked online for health information within the past year.

Many dentists want to improve their web presence, but the process of going about it can be overwhelming. Not to worry. We’ve identified the Top 3 Best Practices for making your dental website your best marketing tool.

Interested in downloading the complete guide to dental website best practices now? Download the free guide, 10 Best Practices for Creating Great Dental Websites here.

No. 1: Select Photos that Speak to Your Audience

Photos speak louder than words. More than any other messaging, the right photos can immediately convey to the viewer that “the practice treats people just like me.” If you’re using a generic stock photo, you may be missing an opportunity to connect with potential and existing patients.

For example, a practice located in New York City may opt for a photo that incorporates city landmarks or a scene in a crowded coffee shop. An office in Colorado would do better to incorporate mountains in the background. Patients have come to expect personalized, authentic marketing, and they interpret carefully curated images as an indication that the practice will treat them as an individual as well.

Before choosing any old stock photo, consider your target market. Are you speaking to parents of urban teenagers who need braces? Does your practice specialize in aesthetic dentistry for the patient who has everything? It can take hours of searching to find the right stock photo, but the payoff is well worth it.

Takeaway: Make sure your photos reflect your patients’ age, ethnicity, location, and treatment needs.

No. 2: Create a Site that Converts

You’ll often hear designers talk about conversion – the art and science of prompting a website visitor to take action. At its most literal, conversion means making a sale or turning a dental website visitor into a patient.

Before starting the web design process, you should first take a good hard look at what you want to accomplish by presenting yourself online. What’s the action you want your prospective or existing patients to take when they visit your dental website?

“Usually, we want the patient to go to the contact page and contact the doctor, whether by phone, email or a custom form. That’s the call to action,” says ProSites Design Director Joseph Smith.

Some dentists prefer a contact form that routes to the office staff to follow up. Other practices prefer real-time phone calls so they can answer patient questions and schedule appointments on the spot. Once you define your call to action, you can then build your website to meet those goals.

Takeaway: By establishing your goals upfront and designing specific to your needs, you can create a site that converts.

No. 3: Access Is Everything: Go Mobile

These days, more Google searches take place on mobile devices than on desktop computers. In order to retain the traffic you’ve attracted, your site needs to look good on any browser and any device. Designers call this responsive design.

“Consumers, particularly on mobile devices, now have higher expectations than ever before – they want everything right, and they want everything right away,” says Google’s official blog. “This requires that marketers answer their needs in the moment, whenever and wherever they are.”

Responsive design is a must have. It’s so valuable because it can “interpret” the device in use and automatically scale to the user’s smartphone (iPhones, Androids), laptop, desktop, or tablet.

Mobile-friendly design is also important if you want to rank well in Google searches.

Takeaway: Your website should function just as well on a smartphone as a computer. Incorporate responsive design for the best user experience and Google ranking.

Want to know more?  We’ve put together a free e-book that details the Top 10 Best Design Practices. The tips above just scratch the surface of how to create a site that wins patients. Download the full report today by filling out the form below!

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