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August 2020

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Misc, Practice Marketing, Tips, Website Design

How Does Digital Marketing Help Your Dental Practice Grow?

Dental Practice Websites

Digital Marketing will help you grow your practice.

Learn How to Use Dental Marketing Strategies to Engage Patients

Check out the complete webinar here:
Communicate Now and Be Ready to Grow!

Introduction
Dental practices that utilize digital marketing tools to reach and engage their patients will experience increased patient retention and attract new patients. When patients are left in the dark, unsure if their dental office is open or if they should reschedule their next appointment, their satisfaction with the dental office may decrease. Those frustrated patients may then seek the help of other dental practices that are actively marketing their new office hours or virtual dental care.

There is good news. When dental practices send proactive and helpful digital patient communications consistently, they let their patients know they care. Dental practices that share frequent patient communication on their website or Facebook page, will let their patients know that their practice is open and ready to provide patient care today.

Here are helpful tips that dental practices have successfully implemented online:

  1. Update your digital patient communication marketing channels on a regular basis. To ensure that patients are engaged, be sure the home page of your dental practice website, your Facebook posts, your Google business page, your Yelp page, and your email or text to send patient communications at the same time. It is recommended that your messages are updated weekly.
  2. Ask your patients if they have a preference between email, phone, or text communications. By providing patients with helpful updates using their preferred communication method, dental practices will increase patient satisfaction and engagement. PracticeMojo, provides patients with the ability to select from text, emails, automated phone calls, or even postcards as their preferred communication method.
  3. Create a dental patient communication plan calendar. Dental practices can use a team calendar to share information about their new safety practices, staff birthdays, or interesting facts about new dental technology. To get the best results be sure the posts are fun and engaging. Be sure your communication plan provides concise answers to common patient questions like:
    • How do I get emergency dental treatment?
    • What are your new safety protocols for cleanings?
    • Is my dentist seeing patients? If they are open, what their new office hours?
    • How do I reach my dentist if I am in pain?
    • Should I reschedule or keep my appointment?
  1. Keep your website updated first and foremost. If a patient visits a dental practice website that is outdated, they are likely to move to another local dentist office website. Be sure to create a COVID-19 update page on your dental practice website in case patients have questions about new dental office procedures and safety protocols.
  2. Add live chat to your current website. Dental practices can use live chat features on the home page of their website to quickly answer questions and address any concerns they may have. Live chat is also a convenient way to engage new patients without additional in office risk exposure. Live chat allows dental practices to track commonly asked patient questions. Be sure to take those questions and add them to website under your new COVID-19 response page.
  1. Get creative and add your own personal touch. The most successful dental practices will find ways to make dental care fun and informative online. If your dental practice caters to pediatric dental care, then consider a social media campaign that would appeal to a family with children. If you are a cosmetic dentist, create videos or social media campaigns that appeal to patients looking to improve the appearance of their smile. One cosmetic dental practice launched a marketing campaign called “Tooth Talk Thursdays” to share helpful dental care tips weekly.

 Summary

The greatest benefit of investing in digital patient communication tools is that increased patient satisfaction will lead to positive patient reviews. More patient reviews will translate to more patients. While dental office digital marketing requires time and effort, it will bring in a steady stream of new patients that will boost your practice’s revenue. If you decide to focus on your patients and outsource your help to a team of marketing experts, reach out to ProSites for a consultation.

We have a team of experts that will help you develop a strategy and execute a tailored digital marketing plan.

Click here to learn more and schedule your free demo.

 

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Misc, Practice Marketing, Tips

Using Dental Office Marketing to Attract New Patients

If you’re looking to expand your practice, take the time to explore all your different marketing options. Services like SEO and social media provide slow but steady growth, whereas pay-per-click advertising can aggressively grow your patient base, but with an increased cost. This breakdown helps you review your dental office marketing options and make an informed decision! 

 

The Benefits of Dental Office Marketing 

When your practice is just starting out, it can be tempting to just let new patients find you organically. But steadily growing your patient base is essential for the ongoing health of your practice, especially as patients may move away, change insurance providers, or leave your practice for other reasons. Having a strategic and consistent plan for your dental office marketing keeps your practice busy, increases revenue, and helps expand the impact you can have in your community. So whether you just founded your practice, or have been in business for years, marketing is worth the investment! 

 

Use Patient Reviews to Build Your Reputation 

When you look for a new service, where do you start? Like everyone else, you probably look at review websites like Yelp, Google My Business, and Angie’s List to make sure you’re hiring the right provider. To maximize the impact of your reviews, ask your patients to leave positive reviews on these sitesIf you work with ProSites, we help you send automated review requests after annual appointments, but you can also do this manually by writing your own emails. 

When choosing which review websites to focus your efforts on, we recommend evaluating your competition. If they have the most reviews on Yelpsend your patients there to submit reviews for your practice. Once you have a comfortable amount of reviews on the first site, you can direct patients to another platform. By switching between all three reviews platforms, potential patients can read about your great customer service wherever they look! 

 

Master Your Social Media Pages 

Social media is an essential tool for attracting leads and engaging with your current patients. Facebook allows you to continually interact with your communityshare dental care tips, and build your brand awarenessTo maximize the impact of your dental office marketing, you should launch a few posts every week. Rather than writing your posts one at a timecompose one month’s worth of posts and have your office staff copy and paste the content onto your Facebook page on scheduled days. If your staff is too busy, you can also hire a service like ProSites to create content from scratch and post it for your team. 

 

Use Search Engine Optimization to Gain Local Traffic 

You’ve likely heard the term “Search Engine Optimization,” and its abbreviation “SEO,” ait’s an essential part of your dental office marketing. Since patients won’t drive too far to visit their dentist, local SEO should be your central focus to find patients near you. For each service you offer, like family dentistry, teeth cleaning, root canals, you’ll want to create custom content that is focused around your location. This will help potential patients find you when they search for the services they need most! 

It takes time and dedication to create an ongoing SEO strategy, especially since Google constantly re-evaluates pages and prioritizes different factors. Since dental offices are busy supporting patients, SEO may be the best option to outsourceDental office marketing services like ProSites will create pages that focus on the best keywords for your practice and include all the technical minutia that will help you to rank. 

 

Conclusion 

While dental office marketing requires a lot of time and effort, it helps bring in a steady stream of new patients that will boost your practice’s revenue. If you decide to focus on your patients and outsource your help to a team of marketing experts, reach out to ProSites for a consultation! We have a team of experts that can help you develop a strategy and execute a tailored marketing plan! 

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