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Misc, Social Media, Tips

Facebook Marketing: 7 Mind-blowing Statistics Dentists Need to Know

What do 1.59 BILLION people do every day? Use Facebook!

According to the recent Salesforce report “50 Best Social Media Practices”, 66% of internet usage is spent on social media sites. There is no doubt about it, when it comes to social media marketing, Facebook is the platform of choice. Therefore, it makes sense to capitalize on the company’s unprecedented access to potential new patients with Facebook marketing!

Need a bit more convincing? Check out these ten compelling reasons why dental practices should use Facebook to rapidly boost their new patient numbers.

  1. 79% of online adults use Facebook (AdEspresso). Why this matters: Once the province of college students and teens, Facebook has matured along with its audience. Chances are, your potential patients are on Facebook right now, some looking for a new dentist. Reaching them with an engaging business page and highly targeted ads can be done both rapidly and within your budget – delivering a fast return on your marketing investment. If you’re experiencing an emergency, last-minute opening, or another critical change that requires you to alert numerous patients at once, sending a text may be the best way to reach a group of patients at once.
  2. 72% of online users who make over $75,000 per year are on Facebook (OmniCore Agency). Why this matters: If you seek patients who value quality dentistry—and are willing to pay for it—Facebooks users are likely candidates. Of all the social media platforms, this audience is the most affluent. With income of more than $75,000 per year, you can tap into the ideal patient demographics for your practice.
  3. Americans spend 58 minutes per day on Facebook (HootSuite). Why this matters: Your current and potential patients are constantly bombarded with noise—from junk emails to group texts to online video ads which play automatically, like it or not.  How can you capture their attention?  With 58 dedicated minutes a day, Facebook marketing allows you to engage users when they are in a more relaxed, receptive frame of mind. Here you can grab their undivided attention.
  4. 50 million businesses have Facebook pages (HootSuite). Why this matters: The social media experience—particularly for Facebook users—is all about connecting with friends, family, and businesses in a relaxed, friendly environment. When your practice is there with an active Facebook page, it builds brand awareness with prospective patients. When your practice isn’t there, it diminishes brand awareness and expectations for your practice. Plus, it leaves room for the competition. There’s simply no downside to having a Facebook page for your practice. Did we mention it’s free?
  5. 57% of consumers say that social media influences their shopping (AdEspresso). Why this matters: Having a presence in a digital environment which influences buying decisions is a must for dentists. With Facebook marketing, you can showcase your expertise while building a rapport with existing and prospective patients. A strong Facebook business page with glowing reviews, educational articles and enticing promotional offers builds confidence and familiarity—all of which leads to more business for your practice.
  6. Facebook remains the most-used social media site among all ages, used by 64% of Americans age 12 and up (Salesforce, 2019). Using highly targeted algorithm’s Facebook monitors shares, likes, interaction with content and posting behavior, etc to ensure that all audiences are engaged at a massive level. That means Facebook Audience Insights can be a powerful way to connect with new and potential patients on regular basis that is relevant to them personally. That is powerful.
  7. 8 in 10 Americans use Facebook on a regular basis. Since the social media giant provides free access to users, Facebook relies heavily on advertising for the bulk of it’s revenues. For that reason, the company cleverly tracks user patterns, interests and demographics to entice advertisers. That means you can precisely target prospective patients with Facebook Ads.

Would you like to learn more about how to market your practice on Facebook? Connect with our professional Marketing Advisors at ProSites to learn more. Call us at (888) 932-3644 or click here to see ProSites in action.

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Practice Marketing

Top 3 Ways to Delight Patients Online

As a dentist, your goal is to make patients happy! Here are three quick ways that you can easily delight patients online with a solid dental marketing strategy:

1. Make it easy for people to find your dental practice online. While this may seem obvious, it can be difficult to do – and there’s more than what meets the eye. But, did you know:

    • 93% of online experiences begin with a search engine
    • 71% of consumers begin their research phase with a search engine
    • 41% of clicks go to the top 3 paid ads on a search results page
    • 3 in 4 smartphone owners are using mobile search first to address their immediate needs
    • 46% of all searches on Google have local intent (Google, 2018).

What does all of this mean for your practice? Where you rank on search results is critical! You can do this by:

    • Claiming and completing your business listings on Google and Bing
    • Investing in dental search engine optimization and/or pay-per-click advertising for dentists
    • Claiming your dental practice’s social media pages
    • Having a strong, professional dental website with clear contact information

Want more information about this topic? Click here to listen to the on-demand webinar recording!

2. Optimize your dental website for an ultimate patient experience.

Did you know that you have less than 50 milliseconds (0.05 seconds) to capture a visitor’s attention on your dental website? Here are some best practices to ensure you instantly capture attention:

    • Ensure proper use of videos, images, and iconography
    • Use photos and infographics – these types of pages receive 94% more views than text-only pages
      • Select images that resonate with patients, so if your practice is located in the city, don’t show mountains in photos
      • Re-use various stock photography and website images on social media posts to get more out of your images
      • Don’t try to get too fancy or creative that results in the message getting lost
      • Use a blend of images, videos, and taglines that work together to convey a cohesive marketing message

You should also help visitors quickly find the information they need with a thoughtfully organized navigation bar. In fact, 75% of people say the most important element in website design is the ease of finding information.1 And, people can’t find the information they’re looking for on a website 60% of the time, which creates a poor user experience.2

Below are some navigation best practices to keep in mind for your dental website:

    • Showcase services offered/areas of expertise, location, hours, and contact information on your homepage
    • Utilize categories and subcategories to group various topics together
    • Create separate pages for each service
    • Don’t make your navigation overly complex

3. Remember your patients’ appointments without being too aggressive or overbearing. Don’t communicate in ways that you want. Communicate in the way your patients want. And remember, one size doesn’t fit all when it comes to patient communications.

To learn about the best ways in which your practice should communicate with patients and when, check out this infographic that details all you need to know.

Want to learn more about delivering the ultimate patient experience online? ProSites can help! Call (888) 932-3644 to get a demo today.

1 Hubspot: How to Redesign Your Website

2 ROI Media: Anatomy of a Perfect Website

 

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Practice Marketing

25 Things Patients Really Want from Their Dentist

In today’s highly-competitive dental market, standing out from other dental offices is key. We searched the Internet, social forums, asked our peers, and used our own personal experiences to list the top 25 things patients really want from their dentist to help you succeed with a flawless dental marketing strategy.

Patients want their dentists to…

1. Be honest about insurance accepted

It may seem like a no-brainer, but this is a top consideration for patients. The easier your dental office can make things, the better – so list the various insurances you accept on your dental website, talk to patients on the phone about their insurance while making an appointment, and help them get an accurate quote for dental treatment.

2. Offer financing options

A lot of patients want to invest in their oral health but aren’t financially in a spot to pay a lot upfront. If you work with a provider like CareCredit, make it known on your dental website and help patients understand what the steps look like to get approved for financial options. Learn how to simplify patient payments for your dental practice

3. Provide flexible dentist appointments

It may not be the dental marketing strategy you were hoping for, but it could make a difference of a patient choosing your dental practice over another. Find out what hours work best for your patients and do what you can to accommodate; even if this means doing weekends or after hours. Be the dentist that is available 24/7 and easily attract new patients!

4. Offer same-day dentist appointments

If you have a last-minute cancellation from a patient and want to fill the spot, look into using an automated patient communications provider like PracticeMojo where you can send a text to specific groups of patients to let them know you have an opening. Someone who may be scheduled to come in a week or two out may find the last-minute opening a bit more convenient, allowing you to quickly re-arrange and fill any gaps in your schedule.

5. Have excellent online reviews

Potential patients aren’t the only ones looking at your reviews. Current patients will see them too! If they see that you aren’t rated that well on Google or Facebook,  it may make them question their own loyalty to your dental office. Make sure your dental marketing strategy is focused towards generating positive reviews and ask happy patients to share their experience online too! Discover how Prosites can help you with your Social Media Management

6. Respond to online reviews

If a loyal patient takes time to write a positive review, be sure to thank them for their kind words. You don’t have to go over board, but a simple dental marketing practice like this one will gain you more followers. Just send them a note thanking them for their kind online feedback can go a long way! Learn the value of online reviews for dentists.

7. Send appointment reminders

Whether it’s via email, text message, or phone call – make sure to keep your no-show rate low and profitability high with effective patient appointment reminders. Find a provider that can give you flexibility in how you contact patients and the frequency in which you send a reminder before an upcoming appointment for an ideal customer experience. Learn more about how to automate your patient communications with Prosites.

8. Send Newsletters with tips and recommendations

To stay top-of-mind throughout the year, go above and beyond by providing patients helpful recommendations for their dental health. A quarterly or monthly eNewsletter with tips and tricks on how to minimize grinding, teeth stains, and how to keep healthy gums is a great way to build long-term relationships with patients. Learn more about other patient communication methods.

9. Provide incentives for patient referrals

It’s a HUGE compliment if a patient sends their friend and/or family member to your dental practice, and a little token of appreciation can make all the difference! Give patients a small gift card to Starbucks or a dental kit as a way of thanking them for their support.

10. Offer a personalized patient experience

When a patient comes into your dental office, have a sign in their room that says “Welcome, {patient name}” and a small gift-bag with sample size floss and toothpaste to take home. This little extra piece of personalization can mean a lot to a patient and shows that your dental practice goes the extra mile to make patients feel comfortable.

11. Delight patient with appreciation days

Consider holding a day once a month a “surprise patient appreciation day” where you give all patients that day an extra gift; maybe a full-size toothpaste or mouthwash.

12. Have friendly staff

Again, one that seems like a no-brainer, but must be mentioned! Going to the dentist can be a feared experience for many, so the more gentle, personable, and friendly your front-staff can be, the better! Use video marketing as a strategy to highlight your friendly staff and beautiful office so patients feel welcome. 

13. Send follow-up emails with dental treatment plans

A lot of patients won’t remember exactly what was discussed at their appointment, so a friendly follow-up email that recaps everything you discussed can be very helpful in ensuring patients follow-through with their dental treatment. Keep communicating with your patients on a regular basis!

14. Create online forms

Gone are the days where people have a printer easily accessible and remember to bring in their forms before their first appointment. Instead, have a patient portal on your dental website where patients can fill forms out and submit them online before their appointment. Discover how to streamline Patient Onboarding with Prosites Online Forms that are tailored to your dental practice.

15. Run on-time

Everyone has a busy schedule, and no one likes to wait. If you’re running behind, call patients that are scheduled in the day and let them know you’re running ~X minutes behind schedule. Or, make a policy that if a patient is X minutes late, then you’ll need to reschedule. It’s important to be flexible while keeping other patients in mind.

16. Explain procedures to patients 

The more you can describe what a patient is about to experience before a dental procedure, the more at ease they’ll feel with you.

17. Have good entertainment in the waiting area

Yes, most people in your waiting room may probably be on their cell phone. But, for the rare instances, having a few magazines, a TV or a kids room may be a fun change of pace for patients.

18. Build a mobile-friendly website

Most of your website traffic is probably coming from a mobile-device, so make sure the user experience is flawless. This means fast load times, thumb-friendly buttons, and easy to navigate. Learn how Prosites will help you deliver the best website experience to your patients

19. Be confident. You are the expert!

Speak from a place of authority. You’re the dentist so your advice should be clear, easy-to-understand, assertive, yet approachable.

20. Thoughtfully answer any dental questions

While it’s more than easy to be in a rush, make sure your schedule isn’t so packed that patients feel like they don’t have time to ask their dentist any questions. You want to make sure patients are at ease and feel like you care!

21. Build a powerful medical website

Many patients will visit your dental website to learn more about a procedure, so make sure your medical website has enough details on it! Look for a dental marketing company that provides a gorgeous web design with pre-written and/or customizable content so you can easily showcase the plethora of services that you offer. Discover Prosites Dental Website Design Portfolio

22. Provide the best customer service

Whether a patient reaches out on your social media page, leaves a review, sends an email through your medical website, or leaves a voicemail, make sure that your dental office is monitoring all customer contact points to ensure no leads fall through the cracks.

23. Keep contact information up-to-date

One that may seem obvious – but a small miss of changing a phone number or updating an address on your dental website can cause a lot of confusion and frustration among patients.

24. Branding is key!

As technology and automation advance, as do a patient’s expectations of brands and businesses remembering the small things – like their birthday. As a dentist, you should send a postcard, write an email, or provide a simple text message with a birthday greeting with a small incentive. But always remember, branding is key! Discover a wide range of practice dental marketing materials, designed to match your company identity. 

25. Gain patients trust & loyalty

Patients are loyal when they feel their trusted dentist truly cares about them and their dental health and puts their needs first. The more you can continue to create great experiences – before, during, and after – the patient’s appointment, the greater their loyalty will be to your dental office. Learn more about patient loyalty and retention!

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Practice Marketing

5 Scary Dental Marketing Mistakes to Avoid

To avoid patients ghosting you in October – or any month for that matter – you should first make sure you’re not making these scary (but common) dental marketing mistakes.

  1. Being too informal on social media. There’s a delicate balance of showing your personality and being transparent on social media while maintaining a level of professionalism. Create posts that resonate and engage with your patients in a conversational manner, but steer clear of rants, profanity, and anything that is overly opinionated.
  1. Having a non-responsive website. In today’s digital world, having a website that isn’t mobile-friendly is just as scary (and painful to patients) as getting a cavity filled sans Novocain. Most of your website visitors are likely checking it out on their smartphone – so make sure your website loads quickly, has enlarged text, simplified navigation, and thumb-friendly buttons. Otherwise, 8 in 10 people will stop engaging with content on your website.1
  1. All-to-frequent appointment reminders. While patients do want and need appointment reminders – there’s a fine line between being helpful vs. irritating. It’s important to reach patients in the right way at the right time – in the ways that they prefer. Look for a patient communications solution that helps you reach 100% of patients with timely and automated reminders including dental appointment reminder texts, emails and phone calls.
  1. You don’t have any reviews. This simply screams red flag. Today, 91% of people regularly read online reviews and 84% of people trust online reviews as much as a personal recommendation.2 If there’s little to nothing about your practice from other patients – it leaves potential patients quieting wondering “why?” To combat this fear – ask happy patients to leave reviews on your Facebook, Yelp, Website, and/or Google My Business pages to put your best foot forward. Make sure to respond to all comments with gratitude to show patients and viewers you care!
  1. You try to DIY to save money with little to no experience. While it may sound like a good idea in theory, sometimes leaving it to the professionals in the space may deliver a greater return on investment for your practice than attempting to do it yourself. For example, running a pay-per-click campaign for your dental practice could be an extremely profitable strategy for your practice – when you know what you’re doing. There’s also the risk of overspending – or not using your budget wisely. Do your research before investing too much time or money into an effort on your own that you’re not familiar with. In the ever-changing world of Internet technology, it may behoove your practice to stick with an online marketing company.

To learn more about how to accelerate growth and avoid these scary dental marketing mistakes, call ProSites at (888) 932-3644 to talk with an Internet Marketing Advisor.

 

 

 

1. Sweor

2. Inc.com

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Practice Marketing

5 Must-have Dental Marketing Tips in 5 Minutes

How’s your marketing ROI? Do you know if your website is compliant? What about online security – do dental practices really need to pay attention to it? And what do dentists really need to know about online reviews?

Watch our 5-minute video with our VP of Products, Keith Washington, as he talks to Dr. Chris Salierno about gathering positive reviews, how to manage your online reputation, online security, HIPAA compliance, and more.

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Practice Marketing

ProSites Interview with DentistryIQ at Chicago Midwinter

A few months ago at the Chicago Midwinter dental meeting, we had the opportunity to speak with Zac Kulsrud, Sr. Editor at Dental Economics, where we gave dentists insight on the top three emerging trends in dentistry and marketing.

Watch the video below to learn:

  • How software as a service (SaaS) models have evolved in recent years
  • Ways dentists can better track a return on their marketing investments
  • Latest improvements to Google’s pay-per-click advertising

3 trends in digital marketing for dental practices: An interview with Eric Bunnell of ProSites

Apex360 chief editor Zac Kulsrud talks to Eric Bunnell of ProSites about trends in digital marketing for dental practices, including software as a service (SaaS) updates, Google pay-per-click improvements, and verifiable ROI for digital investments.

To learn more about marketing your practice online with ProSites, request a demo below or call 888-932-3644.

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Practice Marketing

How to Choose the Right Dental Marketing Company

Choosing a dental marketing provider is one of the most difficult – but critical – decisions you’ll make as an owner of your practice. Choosing the wrong company could cost you time and money – but making the right decision could help you keep appointment books full and achieve optimum success.

The online marketing space is so competitive that you can easily encounter analysis paralysis when shopping for the right dental marketing partner for your practice. We know how big of a decision this is, and we want you to feel confident that you’re making the right choice. Below is a list of considerations to help you identify the right dental marketing company for your practice.

Is the company you are considering for dental marketing familiar with the industry?

There are a ton of website designers out there – but in your line of work – choosing a company that knows the dental industry specifically is best. They’ll be aware of various intricacies and rules within your space (e.g. if a dental practice is in Canada, the term “cosmetic dentist” cannot be used on webpages as it is not technically a specialty) and help you avoid a potential hot-water situation.

How does the company keep up with the ever-changing internet?

The Internet is constantly changing – new design trends, algorithm changes, etc. – and you don’t want to hire someone who can’t keep up with the times – or charges you a ton every time an update must be made.

Find out how the company keeps up with current trends and what they do to ensure your website stays up-to-date over time (and if there are additional fees associated with doing so).  For example, all ProSites members receive FutureNow AssuranceTM which means our clients frequently access new designs, content and website features at no extra charge.

You can also look at the company website and see if they’re providing educational materials like articles and webinars. If a company is consistently publishing educational pieces, it’s a good sign they are keeping an eye on recent changes and care about educating your practice as well.

How will the dental marketing company measure your practice’s success?

Every dental practice has unique goals. Your dental marketing company should listen to your needs to recommend the right strategy for your practice and track applicable metrics to report progress. Look for a company that provides a dashboard to help you track all of your marketing activities from the moment a potential patient requests an appointment on your website until they become an active patient.

Do they have any case studies or testimonials?

As a dentist, you already know the importance of reviews and recommendations. Ask the company if they have any case studies from other dentists to see what type of results you can get from working with them.

Selecting the perfect dental marketing company is an important decision that should be carefully considered. Remember, you’re not just looking for a vendor – you’re searching for a partner to help you achieve your marketing goals.

Questions? Reach out to a ProSites Internet Marketing Advisor at (888) 932-3644 to discuss the right online marketing options for you.

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Search Marketing

5 Dental Marketing Ideas to Attract and Convert Patients Through Search

Online search has become integral to our lives. Want to know where the nearest coffee shop is? Google it. Looking for Sunday brunch but don’t know which restaurant serves the best mimosas? Look it up on Yelp.

The same goes for prospective patients who are looking for your practice. They’re looking for the best dentist in their area by searching online. That’s why it’s important to prioritize your dental website’s online visibility.

Here are five dental marketing ideas that your practice can implement to improve its online visibility and attract new patients.

1. Write blog posts. Publishing blog posts on your dental website serves two purposes:
(1) It provides fresh content that search engine crawlers evaluate to determine relevancy and authority. The more relevant you appear to people searching for a new dentist, the more likely you are to show up for searches by prospective patients. And (2) blog posts help you gain credibility and showcase your expertise on a specific topic. When people see that you care enough to talk through a procedure or answer common FAQs they will immediately feel a greater sense of trust with you because it shows that you care.

2. Collect positive patient reviews. Did you know that 80% of people would trust an online review as much as a personal recommendation? Therefore, your practice needs positive online reviews to stand out among patients who are comparing you to other dentists in your town. And, having more reviews can help you stand out and rank higher on sites like Google Maps and other major online directories.

3. Claim and verify online business listings. Confirm your practice’s identity on various directories online such as Google Maps or Yelp. It doesn’t take much time (15 minutes per directory) but can have an amazing positive impact on your practice’s visibility. Plus, verifying your listing provides you with access to a dashboard that allows you to edit your information such as your practice name, address, and phone number which are critical components in ranking within the Google snack pack.

Verifying your listing also allows you to respond to reviews, list business hours, let’s prospective patients call you directly from search results, and provides driving directions through GPS.

4. Advertise through paid search. The first three to four search engine results are paid ads. Paid ads are used by dental practices to target prospective patients at the exact moment they search for services they offer. This is much more effective than traditional advertising where you’re typically interrupting someone. And, since search ads always appear at the top of results pages, they have maximum visibility to your target audience. Because of their design, users don’t always identify an ad and may think it’s an organic result.

Paid Search Result

Organic Search Result

Paid search ads are cost-effective when managed well, can improve your dental website’s online visibility within days, and provide easy-to-track analytics to help you understand your return on investment.

5. Remarket through paid search. Remarketing refers to ads that are shown to people who have previously visited your website. Visitors are identified by placing cookies (tracking code) in their search history which then triggers your ad to appear while that visitor searches for other services online.

Remarketing is useful because allows you to engage visitors that didn’t take a desired action on your site (e.g. contacting you and filling out a form). Additionally, remarketing is more cost effective because you’re targeting people who have already interacted with your practice in some way, shape or form – instead of targeting people who have never heard of your practice yet.

Using these 5 tactics can help improve your website’s online visibility to attract and convert new patients. For more ideas on how to improve your online presence, download How to Attract New Dental Patients Through Search Marketing by filling out the form below.

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