Monthly Archives

November 2014

Home / November 2014
Practice Marketing

Fun Ways to Book New Patients

Fun Ways to Book New Patients

From Facebook to Fun Runs, don’t miss out on hidden opportunities to promote your practice.

A Michigan dentist named Dr. Susan Dennis just got national publicity by taking candy from children. It was part of her 4th annual Halloween Candy Buyback. She pays $1 per pound of candy from local children, and sends it in care packages to US troops over the Thanksgiving and Christmas holidays.

You don’t have to make the front page of Google news to create buzz about your practice. And while you may already participate in community events, it’s worth your time to re-double your efforts.

Charity and community events with a social media presence are PROVEN ways to keep in touch with current patients as well as attract new ones.

Here’s how to use them to promote your dental practice:

Community Involvement = Positive Image

Volunteering for a cause or sponsoring an event is an excellent way to create a positive public image and generate publicity. It might even result in a write-up in your local paper, lending credibility to your practice. Here are four ways to increase your visibility in the community:

Participate in a community fun run. What better way to educate the community about dental health and wellness than by participating in events that promote fitness or dental health?

Join a special cause. Raising money for special causes such as Breast Cancer Awareness or Special Olympics is an excellent way to show that your practice is concerned with more than just dental health.

Sponsor a Little League team. Be sure to focus on neighborhoods where your target patients live or work. Potential patients get to know you, and you get to establish your name as a fixed presence in the community.

Take part in neighborhood celebrations. March in your town’s Fourth of July parade and give away toothbrushes with your name and logo.

Whether you sponsor a team, donate money to a cause, or have members of your team participate in an event, don’t forget to mention your activities on your social media pages, blog, and website.

Further Reading

Engaging new patients can be time consuming – even if it is fun. Click here to read 3 real-life examples of fun ways to improve your outreach without breaking the bank or taking up all your free time.

Practice Marketing

3 Rules for Making a Good First Impression

3 Simple Rules for Making a Good First Impression with Your Website

First impressions count. To attract new patients, make sure your website reflects your personality and practice philosophy.

Your website has 10 seconds. That’s it. Research shows the average reader will decide whether to stay on a website or leave within the first 10 seconds.

Here are 3 simple ways to catch their attention and make a good impression with your site.

1) Show Them Who You Are

Meet the Team: Patients enjoy getting to know whom they are entrusting their health care to prior to the initial consultation. After the homepage, the “Meet the Team” page is probably the most visited page on your website and shows your patients who you are in pictures and words.
Friendly photos: Photos of you at a community event–minus the white lab coat–and family photos with your spouse and children are good choices. A group photo of your team, as well as individual pictures of each team member, accompanied by a brief bio or personalized message to patients, is also helpful.
Tell them why you started your practice: Credentials are important, of course, but don’t just list qualifications. A personal, thoughtfully written bio tells a story about your background and professional experience, but also reveals why you got into the profession and how much you care about helping people. Your bio is your best opportunity to show yourself as a human being.

2) Show Them Your Facilities

Patients are more likely to choose your practice if they can see it first. Photos with captions or videos both work. The three areas most patients want to see are:

• Patient reception area, including front-desk and waiting room
• Procedure rooms
• State of the art equipment

3) Show Them Your Expertise

Videos: Videos and pictures of procedures offer the chance to demonstrate your skills and services.
Blogs: Blog posts are an effective way to showcase your expertise and connect with existing and potential patients.
Awards: Awards and recognition elevate patients’ confidence in your abilities, so don’t be afraid to include them on your website.
Before and After Pictures: Show potential patients real examples of your work with professional before-and-after photos.

A good website makes all the difference when it comes to attracting new patients, but make sure it shows the human side of your practice. When you give patients an opportunity to relate to you as a person, it instills trust, confidence in your abilities, and creates a personal connection.

Further Reading:

Check out these 7 common website mistakes to avoid.

Knowing when and how to use content and media can save you from over-doing it. You want your online search dollars to convert into new patients – not send them to your competitor’s sites.

Or give us a call at (888) 932-3644 to set up a free consultation today!

Practice Marketing

Stand Out in a Sea of Competitors

How do you find out what makes your practice special? Ask your patients.

You ask your patients to tell you a variety of very personal things about themselves.

Do they have pain? Do they smoke? Do they drink? Are they brushing?

So asking them about you and your practice should be easy. Yet you may feel sheepish about finding out exactly why and how your patients became your patients.

But you shouldn’t! Asking questions about your practice shows them you care about their opinions — and it gives you vital information to help you improve your visibility in the marketplace.

It didn’t happen by accident. Your patients chose you for specific reasons. You might have an idea, but until you ask your patients, you’ll never know for sure.

Finding out these reasons is key to cultivating more interest from other like-minded people. Or it may cause you to realize you’ve been sending out the wrong signals via your web presence or other marketing.

Don’t guess! Ask these key questions:

  1. What do you like best about our practice?
    This question offers insight about why he or she chose you.

  2. How are we different from other practices?
    Whether it’s your friendly personality or because you take a specific type of insurance, this question provides you with additional information about why he or she chose your practice.

  3. Why did you leave your previous care provider?
    This question is important because it can tell you what your patients don’t like about office visits or healthcare providers in general. It could help you find many new patients if you’re doing something better or differently from those “other” practices.

Armed with the answers to these questions, you can portray your practice in a way that makes it stand out in the best possible way from your competition. Which brings me to one final step:

Survey the Competition

How do your potential competitors frame their practice? How do you differ? Knowing why your customers come to you gives you a way to distinguish your practice from your competition.

The truth is: you are different from your competitors. You don’t need to manufacture a persona — you need to refine how you portray yourself. Using the information gleaned from your existing patients gives you the necessary tools to find more of the same types of people.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound