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Social Media

30 Great Social Media Post Ideas for Dentists

Consistently posting on social media can be hard to do after a while. So, we thought we’d give you some inspiration with these 30 amazing post ideas!

Want to learn more about dental social media now? Download the free whitepaper, Running a Dental Practice in the Age of Social Media.

Hours and Updates

  1. If your hours and safety procedures have changed, post about it on your social media! This will help patients understand any guidelines or health screenings ahead of time and make them feel safe booking their next appointments.

Community and Volunteer Events

2. Highlight volunteer work your practice is involved with. Social media is a great place to post photos from charity walks, events, and any pro-bono work your practice offers.

3. Host a charity drive and promote it leading up to and on the day of the event. Consider offering an annual food drive around Thanksgiving and a toy drive around Christmas!

4. Help promote events happening in your community like a pet adoption near you. People like to help spread the word, so these posts will likely get shared by your followers!

5. Share information about scholarships you offer or are aware of, particularly for dental school students.

Office Celebrations and Announcements

6. Celebrate your staff with a happy birthday message. This will resonate with your loyal patients and build familiarity with your friendly staff!

7. Congratulate your staff when they announce a pregnancy (given that they feel comfortable sharing this news).

8. Show your practice’s personality and post photos of holiday parties, costume competitions or white elephant gift exchanges.

9. Is your office offering new technology like online intake forms or online billing? Show off these new features!

10. Announce conferences that you are attending and include professional photos from the convention floors.

11. Share your experiences at CE events. People like to know that their dentist is keeping up with the times!

12. Introduce new-hires with a photo and quick bio. This is a great way to familiarize your patients with new staff members.

13. Explain a new process that your practice has implemented to improve patient experiences, like confirming or rescheduling their appointments seamlessly online.

14. If you’re in the news, it’s OK to brag a little! Share local press about your practice.

15. Give your followers updates on holiday hours so they can plan their appointments accordingly.

Testimonial Content

16. Share your own positive, native reviews. Facebook allows patients to review you, so if someone has something nice to say “share” the post and thank them publicly.

17. Highlight before and after photos (with the patient’s permission, of course). ProSites also offers a service called Patient ShowCase which makes it easy to highlight before and after photos on your website to increase case acceptance.

18. Re-post any positive posts that patients post about and tag your practice in.

Promotions

19. Hold themed days such as Denture Days or Patient Appreciation Days. Having a blog post that explains the promotion helps too.

20. Offer a discount to new clients. Tip: Promotions are best shared near end of calendar year when people are thinking about their expiring benefits. Start posting weekly in September and continue until December 31st.

21. Create a Patient of the Month program thank patients for being loyal supporters.

Educational Content

22. Create a list of common questions and answer one common question each week, such as “What to do in a dental emergency?”

23. Discuss your opinion of fashions trends that affect oral health such as piercings, jewelry in teeth, and other uncommon cosmetic procedures.

24. Share dental care tips that inform patients about flossing, the benefits of sugar-free gum, and more.

Entertaining or Humorous Content

25. Entertain your patients with celebrity before and after smile comparisons.

26. Uncover myths about dentists debunked.

27. Highlight fun facts about dentistry. A quick google search can help come up with a few.

28. Make kids laugh with cartoons about dentists. Use your best judgment to determine if this is consistent with your practice’s voice and personality.

29. Re-post relatable content such as these Buzzfeed articles about dentists. Use your best judgment to determine if this is consistent with your brand as well.

30. Repost old content that did well as a #TBT (throwback Thursday) post.

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Social Media

Twitter’s New Update and How It Affects Dental Marketing

You already know that the Internet is constantly changing, and as your dental marketing partners – we’re here to keep you up-to-speed.

Just last week, Twitter announced that in an effort to reduce the amount of malicious spam and bot activity on the platform they’ll no longer permit “content to be simultaneously posted from multiple accounts”. So, what does this mean for your dental practice? Below we’ve broken it down to give you the need-to-know details.

Why did Twitter make this update?

Twitter’s algorithm prioritizes “trending” content. Therefore, when different accounts post about the same topic, Twitter assumes that said topic should be given greater visibility. A great thing to show when everyone is talking about things like newsworthy events and other important media coverage. Not-so-great when spam bots use this to their advantage to spread false or malicious information. This new Twitter policy will help prevent such activity from happening.

What happens if people don’t follow this new rule?

Just with search engines, failure to adhere to new guidelines and regulations could negatively impact your practice’s visibility on the network, or get your account suspended altogether.

Because artificial engagement is also targeted by this algorithm you are longer allowed to like, comment, or retweet simultaneously from multiple Twitter accounts that you own. So, if you own accounts A, B, and C, and want to engage with account Z, then you can’t have accounts A, B, and C like a tweet from account Z at the same time. This is practice used by bots to artificially boost engagement for a specific account.

How will this impact my social media marketing strategy on Twitter?

If you only have one Twitter account, you’ll be unaffected and shouldn’t notice any difference. If an outside resource manages your social media marketing, you may want to reach out and confirm that they are not posting the same content simultaneously across multiple accounts.

If you have more than one Twitter account, you’ll need to manually like/share/retweet from each account separately.

In case you want to learn more about this new update or have any questions on how to expand your social media marketing strategy, call ProSites at (888) 932-3644. And, download our latest eBook that discusses 7 actionable strategies to win new patients on social media by filling out the form below.

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Practice Marketing

Top Tips to Improve Your Dental Social Media Marketing

There’s no question that social media is a powerful marketing tool for today’s dental practice. Implementing the right strategy not only keeps current patients engage, but it helps you reach potential new patients who might not have heard of your practice otherwise – at a much lower cost than traditional methods like radio or direct mail.

Today, while creating a practice website is a great first step – it just isn’t enough to have an effective online dental marketing strategy. You need a strong social media presence to remain top of mind, establish trust, and communicate with patients.

View the infographic below to get 5 actionable ideas that you can implement to boost your social media presence today.

And, click here to download the full whitepaper that we wrote in partnership with Dentaltown Magazine to get 7 complete ideas on how to maximize your dental social media marketing success today!

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Social Media

Common Dental Social Media Questions – Answered

In our various webinars, we hear numerous questions about how to utilize Facebook and Twitter and other popular social media channels. Because the questions are so great, we wanted to share them with you in hopes that you’ll also find them helpful!

Questions about Facebook:

1. “Is there a way to capture emails or other information about people who visit and/or liked your posts or your page?”

Facebook is not allowed to share information that would help identify the user, rather, the user must decide if he/she wants to share that information with you. One way a user might share their contact information is if you decide to advertise and ask for that information through a form.

2. What is Facebook’s profanity filter? Should you keep it turned on or off?

According to Adweek, “[Facebook’s] profanity filter… will block the most commonly reported words and phrases marked as offensive by the broader community. Admins can set the profanity filter to strong, medium, or none, though Facebook does not provide a list of exactly what words will be filtered under each setting.

It’s recommended to turn it off, as turning it on can accidentally restrict engagement on your page. Instead, try modifying “visitor posts” settings so you can review what people post on your page, or block overtly offensive words under “page moderation” (found under your “settings” tab).

3. What is the best day and time to post on Facebook?

This answer is different for everyone. Find out by visiting your Insights tab to learn when your followers are online by selecting “posts” in the left-hand column. There you will see a dashboard labeled “when your fans are online.”

Questions about Twitter:

1. Are you required to tweet a certain amount of times in an interval to stay active?

No. The key is to tweet consistently. It is recommended that you tweet at least once a day.

2. Tweeting once per day and posting three days a week is significant. How do you recommend having something valuable to put out there?

There are a lot of ways to continue sharing valuable content. Turn a blog article into 3-4 different posts, spread out 6 weeks apart. Find articles pertaining to your industry online and share them, and post your advice/opinions on it. Post updates about your practice. Share funny stories. Testimonials. Search #hashtags to see what kind of questions people are asking and answer them. View your follower’s demographics to guide your topic decisions, which can be found by viewing your Twitter analytics dashboard.

3. What is the value of Twitter to a dental practice? Are my patients really on Twitter?

Twitter’s demographics range from business owners to teenagers. You can attract new patients by posting content that would interest them such as articles about new dental office equipment, practice updates, tips on whiter teeth, and other topics that your target audience would enjoy.

4. Is there anything you can do to make your Twitter page pop up when people are searching for a dentist in your area?

Twitter does not directly influence your rankings in local search results.

Questions about content:

1. When you Google pictures to go with a social media post, do you have to give credit for the photo?

You should credit content that is not your own by tagging the Facebook page or Twitter profile of the source. Example: photo cred: @AP

2. What are the best ways for posts to have the furthest reach?

Use photos/video. Social media algorithms reward multimedia posts and are therefore more likely to show your content to followers.

3. Where do you get your photos?

Royalty-free photo sites are available such as Death to Stock Photo, or Unsplash. You can also create your own graphics with free tools such as Canva.

4. Is there a good balance between original posts and shared content?

There’s no hard and fast rule, but we recommend sharing three posts from other sources to one original post.

For nearly two decades, we have helped thousands of dentists successfully market their practices online. To learn more about social media marketing, download our whitepaper, Running a Practice in the Age of Social Media using the form below, or call (888) 932-3644.

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Social Media

5 Times You Should Communicate with Patients and How to Get It Done

Instagram showcases what your neighbor had for dinner. Facebook details the life of your 9th grade best friend. Snapchat shares pieces of an evolving story – but only for a second, and texts have all but eliminated the need for actual phone conversation. With all of this, is lack of communication still a “thing”? When it comes to patient communication, it is.

The benefits of patient communication have been extolled time and again, but understanding what you should do and actually doing it are two very different things (refer to that exercise bike turned clothes hanger). Sometimes the very concept of patient communication can be overwhelming. Does your practice need a formal plan? How much is too much? You talk to patients regularly – is that enough? So, like the personal training session you got last Christmas, the idea remains on the peripheral but nothing really comes of it.

The key to implementing anything new, whether it’s an exercise plan or a patient communication strategy, is to break it down into digestible pieces (we’re talking donut hole, not entire cake). To help you in this effort, we’ve highlighted a few opportunities for patient communication that you might not currently be leveraging.

1. Reminders – patients need them. People get busy – there are calendars to be juggled, deadlines to be met and only 24 hours in a day. Given everything vying for your patients’ attention, it’s no wonder that bi-annual hygiene visits fall to the bottom of the list. Enter dental patient reminders. Don’t worry, the passive aggressive type your well-meaning sibling uses (i.e. Did you ever use that training session?) generally isn’t warranted. Often, all a patient needs to stay on track is a quick appointment reminder.

Don’t want to task your front desk staff with making endless reminder phone calls? Good – that’s not what your patients want either. In a recent Hanover Research study, 80% of patients said they preferred text or email reminders over calls. How do you accommodate this preference? Using an automated patient communication system is a great way to deliver consistent communications that align with patient preferences, reinforce your practice’s high-tech image, and reduce no-shows.  While we can’t reap the benefits of cardio by pressing a button yet, dental practices can automate the majority of patient outreach.

2. Birthdays – everybody’s got one. Although some patients, like the kid sporting an “I am 7”shirt, are more vocal about them than others, a warm birthday greeting is generally welcome. No need to send a case of protein bars, birthday wishes sent via text, email, or old school greeting card can help strengthen patient relationships and keep you top-of-mind between scheduled appointments. Worried about execution? Unlike maintaining proper form throughout that Body Pump class, an automated patient communication system makes it easy to ensure every patient gets a personalized birthday message.

3. Post-procedure instructions – because no one remembers. According to the National Institute of Health , dentists’ recall of consultations is different than that of patients. In the majority of cases studied, patients were unable to accurately recall dental health advice or recommended actions. Sound familiar? Oh, 30 minutes of exercise daily– I thought you said three.  Providing detailed follow-up care instructions is the best way to ensure patients adhere to post-procedure guidelines, which reduces the risk of complications. Additionally, it shows that you care about your patients’ wellbeing.

4. Information – you’ve got it. When you work hard at something it’s ok to be a little braggadocios (#Down10Pounds), especially when patients reap the benefits (#ExpandedOfficeHours). Let current and prospective patients know that you invest in your practice. Growing your team, accepting new insurance plans, adding new technology, or offering promotions are all opportunities to communicate with current and prospective patients. After all, if you don’t tell them who will?

5. Patient reviews – you want them.  According to Dentistry IQ , 70% of dental patients said that online ratings and reviews influenced their choice of dentist. So, aside from delivering the best patient experience possible, how do you get more positive online reviews? Step 1) Ask. Step 2) Make it easy.

It’s not that your satisfied patients don’t want to leave a review, it’s just that they probably don’t think about it. People are busy and as soon as they set their next appointment, they’re out the door and onto the next thing on the list. You’ll be surprised at what a simple ask can do. Try sending a follow-up email with a link to your website’s Reviews page and/or other review sites like Yelp and Google +.

At this point you might be thinking, “Sure, there are numerous opportunities to communicate with patients – but still only 24 hours in a day. How am I supposed to do this in addition to treating patients?” Many patient communications can be automated, and even those that are handled manually (i.e. announcing new office hours) will soon be routine if you make information sharing standard protocol. Still not sure how to get started? Reach out to an Internet Marketing Advisor at 888-932-3644 for help creating a patient communication strategy and details on ProSites’ PracticeMojo automated patient communication solution. Trust us – it’ll be easier than leg day. 

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Social Media

Free Tools for a Better Dental Social Media Strategy

Most dentists know they must be on social media, but finding the time to organize, create, and analyze content is easier said than done. That’s why we created a list of today’s top free tools that can help personalize your dental social media strategy while saving time.

Google Alerts

Instead of manually searching the Internet for mentions of your dental practice, you can use Google alerts to automate the search for you. Google alerts are set up through your Google account and help you monitor when someone mentions your practice.

To start, simply indicate which words you want to monitor (e.g. John Smith DDS). Then, you’ll receive an email each time these keywords are mentioned on the Internet, including social networks. This is especially helpful in keeping tabs on your online reputation and monitoring reviews.

Twitter Ads

Did you know that Twitter has its own free platform to help you schedule and update tweets? To get started, log–in to your Twitter account, and then type ads.twitter.com into the URL bar.

Once you’ve signed up, simply follow these instructions to schedule your tweets. You will not be charged unless you choose to “sponsor” your tweets.

Reference the analytics within your Twitter ads account to see how many impressions and interactions you receive on your tweets. You can even export the data to do an analysis if you want to go the extra mile.

Facebook

Facebook has a proprietary platform that helps you schedule and monitor how your posts or “stories” perform.

First, log-in to the Facebook account that manages your business page. Then, navigate to your Facebook page and look for the Publishing Tools tab and start scheduling your content. Finally, go to the Insights tab to see how your posts are performing.

Death to Stock Photo

Using an image without the owner’s permission can get you into a lot of trouble. That’s why services like Death to Stock Photo provide royalty-free, high resolution photos that you can use. Death to Stock Photo allows you to subscribe to a monthly collection of royalty-free images that arrive in your inbox. While not all of them may be relevant, you may find some to help you get started.

Canva

Creating original content once in a while augments any social media content service because it personalizes your feed. That said, it’s difficult to create compelling images for dental practices to post, especially since most people aren’t photoshop savvy. That’s why Canva is so great – it features an extensive library of pre-designed, high-impact social media templates that are easily-customizable and will cater to all major platforms such as Facebook, Twitter, Instagram and YouTube. No design experience needed.

Utilize these free tools to help maximize your social media marketing performance. To learn more about marketing your practice on social media, download the free whitepaper or call (888) 932-3644 to talk to an Internet Marketing Advisor.
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Social Media

How Dentists Can Find Content Topic Ideas from Reddit

Are you in charge of writing posts on your dental practice’s social media? What about blog posts? If you’ve ever been tasked with creating content for your practice on a consistent basis, then you know it can become increasingly difficult to come up with topic ideas. However, did you know that you can leverage social media to help you find topics to write about?

People are increasingly asking questions on social media about their oral health. And while it’s difficult to find some of these questions on Facebook or Twitter, social media forums like Reddit make it possible to find a collection of these questions in their forums (subreddits).

Reddit users (redditors) use the platform for both entertainment and a resource to find answers to any question they can think of – including questions about oral health and dentistry. The posts have themes around procedures, pain, and advice on care after a procedure.

There are a few ways you can utilize this information for your dental practice marketing strategy:

  1. Copy the question verbatim and answer it on your social media pages
  2. Write blog posts answering a specific question OR collect a couple of questions with a common theme and write about them
  3. Comment within the forum itself, but be cognizant of the rules (usually found within a right-hand column) to avoid getting banned from the subreddit. You can contact the moderators to get a badge (flair) on your user profile that designates you as a professional.

To help you get started, below are some examples of actual questions asked by Reddit users in r/dentistry. Use these ideas for what you write or post about on social media the next time you get writer’s block!

Questions about symptoms:

  1. I get pain in cheek when eating anything remotely sweet, and I’ve had mild, dry mouth for the past 2 weeks. What can I do to resolve this?
  2. I have a gap in between my upper front teeth. What can I do to fix it?
  3. I have an unpleasant taste around the socket of an extracted tooth. Is that a sign of an infection?
  4. What are causes of bone loss at an early age, and what can I do prevent it?
  5. Is a deep cleaning really necessary?

Questions about treatments and procedures:

  1. I’m starting the process tomorrow of an implant. My issue: I have a cold (day 2). Should I reschedule? I want this to go as perfectly as I can possibly make it.
  2. Is it safe to do a temporary crown on Wednesday next week and 2 wisdom tooth extractions the day after (Thursday)?
  3. How long does it take to just fit in a temporary crown and a permanent crown?
  4. My dentist now says that I have a cavity! They also said I should have it crowned immediately. Like, within days. Is that true!?

Questions about after-procedure care:

  1. Is it normal to see gum recession after a bone graft?
  2. How long until I can eat hard food with a new crown?
  3. I’m in excruciating pain day after getting a filling. What should I do?
  4. What is the correlation between overall dental health and toothpaste used?

Note: posts have been edited for grammar and/or clarity.

Prefer to have someone do the work for you? Learn more about our social media packages here or call 888-932-3644 to speak with an Internet Marketing Advisor.

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Social Media

Today’s Top Dental Marketing Trends [Video]

Ever wonder how your practice compares to other dental practices? Watch this video to learn the top three marketing methods being used by dentists, interesting trends among your patients, and what is the best way to stand out from competition online!

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Social Media

How Dentists Can Target the Right Patients with Social Media

Do you often find yourself wishing you would attract the “right” patient? Maybe you’re looking for patients that require more complicated dental work over general cleanings, or maybe you want to attract more new patient sign-ups.

If you find yourself asking, “Why am I not getting the people I really want?” then this blog post is for you. The first step in any dental marketing strategy implementation is figuring out who you want to communicate with. What do they look like? Where do they live? What are their pain points? Use that information to define who your primary target audience is. Once you have your audience defined, you can use that information to inform your strategy for social media.

Targeting your desired audience on social media largely consists of knowing where your audience is and posting content related dentistry that you believe your audience would be interested in.

Being active on social media, particularly Facebook, is half the battle. Research over the last 5 years revealed that at least “16% to nearly 25% of [internet users’] online time on [is spent] social networks.” That number is expected to grow well into 2017. Facebook users, in particular, spend an estimated 7 hours each month on the platform. Facebook’s advantage is that users signing up for a profile can range drastically in demographics. While Facebook’s primary users are largely young adults, more and more adults over the age of 65 are joining the platform. In fact, out of the estimated 65% of Americans using Facebook, 62% of those adults are over the age of 65. Needless to say, the excuse ‘older people don’t join social media’ is quickly becoming irrelevant.

Creating content that resonates with your audience is the other half of the battle. Posting about topics that interest your audience makes them more likely to engage with your posts. For example, a family dental practice targeting young families may post about baby bottle decay or research on the effects of pacifiers on teeth. They may also emphasize whether a pediatric dentist is available for appointments with young children. Alternatively, your family dental practice may target an older demographic, in which case you would simply posts about dental problems and pain points a senior may be facing with their own dental health.

When you post about particular topics that resonate with your audience, and they’ll be more likely to share, comment and engage. While topics are important when creating your social media content strategy, remember that the “how” is just important as the “what.” In other words, how you choose to post your content (either as an image or video vs. text) is just important as the topic that post is addressing. Know that video and image content largely out-performs simple text posts. Therefore, you’ll want to create videos of your practice and find engaging images to increase the impact of your posts.

To learn more about marketing your practice on social media, download the free whitepaper, Running a Dental Practice in the Age of Social Media.

To learn more or to get a free demo on ProSites’ social media solutions, call (888) 932-3644.

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Search Marketing

What Dentists Can Learn About Marketing from 2016

If you’re on the Internet (and who isn’t?), chances are you’ve stumbled across one of the hundreds of memes that mock how *interesting* of a year 2016 has been. From Bradgelina splitting to the very intense (dare we mention it) election, 2016 has been a year of change for many.

Back in the beginning of 2016, we wrote an article that discussed the top three anticipated social media trends. As we wrap up the year, we’re taking a look back to see which took flight and where we were not-so-right.

1. We predicted that social networks would adopt new algorithms making it more difficult to reach new patients for free; thus, increasing the need for paid social media advertising. 

The verdict? 

It turns out that we were mostly right about this. Facebook introduced an update that prioritizes content differently on people’s newsfeeds depending on the source. For example, posts from friends and family members will always have priority over content that originates from sources that are not personal connections. Forbes.com predicts that this will drive content publishers and small businesses alike to use Facebook’s ads, potentially causing ad bidding to become increasingly competitive. Naturally, when there is more demand for ads, bid prices are driven up, making advertising more expensive.

Whether this becomes a reality has yet to be seen. In the meantime, if you’re advertising your dental practice on Facebook take heart in knowing that it is still a relatively inexpensive option compared to more traditional marketing methods. Especially given its targeting ability.

In the Twitter world, now your current and prospective patients will see “tweets they might have missed from accounts they engage with the most” instead of seeing tweets purely in real time. This means the more your followers engage with your practice Twitter page, the more likely they are to see it.

Bottom line: These updates are proof that content is important in getting in front of your current and prospective patients on social media. These networks are increasingly watching the habits of your followers, and delivering the content they favor. The more they interact with your page, the more often they will see it.

For more help on creating a social media management strategy that incorporates the changes made in 2016, download this free guide to social media for dentists.

2. We predicted that content would remain king and search engines would reward great content with higher positioning in search results.

The verdict? 

Not so right. While it is still important to optimize your website’s content, this year we actually saw a greater emphasis on mobile and off-site (external) ranking factors.

Here are two major updates that Google made this year that may have impacted your rankings for the better – or worse.

    1. May 2016: Google’s update benefitted mobile-friendly sites, ranking those websites favorably in search results from a smartphone. Therefore, if you had a mobile-friendly dental website before May 2016, it likely impacted your search rankings for the better.
    2. September 2016: Google’s Possum update was released, impacting local listings (the list of businesses on a map in search results). Early analysis suggests local businesses that fall outside of the physical city limits are more likely to show higher in local listing rankings than before.

For example, a dentist just outside of Hollywood isn’t likely to rank in the local snack pack (set of the top three local businesses that match a search query, displayed on Google’s search engine results page) even if they are located in West Hollywood. Now, dental practices just outside of the designated city are more likely to appear in search results. This is encouraging since it has been a common pain-point for most dentists that need to expand beyond the neighborhood or city in which they are located.

3. We predicted that visual marketing would become even more important in 2016 (i.e. including photos and videos in your posts). 

The verdict? 

We were mostly right, with one slight adjustment – native video (videos uploaded directly to the social platform, instead of linking from YouTube) is surpassing images in terms of engagement.

Surprisingly enough, Facebook is closing in on YouTube as the number one source of video content. That’s likely because YouTube is so saturated that people now use it as a resource, rather than a way to kill time, making it less integrated in people’s daily lives.

While we’re not saying you should only post videos of your practice on social media, we do encourage you to think about adding video into your follower engagement strategy. As we mentioned above, the more engaged your followers are, the more likely they are to see your posts.

One way you can integrate videos is by experimenting with Facebook Live or Periscope (on Twitter). These allow you to broadcast instantly to your followers. Looking for broadcast topics? Consider:

    1. Community events
    2. Dental association shows and meetings
    3. Public speaking events
    4. Volunteer events, such as Dentists Without Borders
    5. Office celebrations

The list goes on and on. Check out these 30 ideas that dental practices can post about on social media, and adapt some of them for live broadcasting.

So there you have it – a rearview look at our 2016 predictions. Not bad, given that they were written without psychic ability or a Magic 8 Ball. With technology advancing faster than ever, we can say with certainty that you better buckle-up for 2017!

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