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May 22

How to Avoid a Negative Review by Helping Patients Navigate Insurance

As a doctor, you have a unique and fragile opportunity to help your patients navigate their insurance plan. Do it right, and you’ll be their hero. You have this opportunity because you share some common interests with your p...

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May 15

How to Respond to a Negative Review

It’s likely you have a plan for a variety of the “worst-case scenarios” your practice might encounter. For instance, insurance to protect you in the event of anything from fire to theft, malpractice and equipment...

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Apr 30

Why and How Doctors Should Use Hashtags

I’m writing to you today as a former #hashtag skeptic. Frankly, I found it difficult to take them seriously. I’ve changed my thinking, as it has become increasingly clear that hashtags (when used appropriately) can be ...

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Apr 17

Key Ways to Improve Social Media Engagement

If you’re like me and use social media pretty regularly, you may think you have a good handle on what social media can do and how it works. That’s what I thought too, but I was surprised to see the latest news about so...

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