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by Melissa Mickelson

Sep 26

"Do I Need a Social Media Manager?"

There are certain attributes every good social media manager should have – excellent writing skills, curiosity, timeliness, confidentiality and the ability to collaborate. You say you have all of these? Well, then you may be able to create your dental practice’s social media presence. But before you get too far, there are a few more things to consider.

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by Melissa Mickelson

Sep 25

Do Pay-Per-Click Ads Work?

Organic search engine optimization (SEO) is a process that often takes several months before any measureable results are seen. But you’re a savvy individual who understands that 97% of consumers search online for local businesses (Google). You know a sound SEO strategy will help you tap into those numbers and increase traffic to your website, giving you an opportunity to gain new dental patients. But months – as a business owner that seems like a very long time – so you’d like to try an approach that may show more immediate results. Enter pay-per-click (PPC) advertising.

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by Melissa Mickelson

Sep 23

Grow Your Business with Facebook

Growing Your Dental Practice with Facebook

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by Melissa Mickelson

Sep 17

SEO: Do It Yourself or Hire a Pro?

The purpose of working on your website’s search engine optimization (SEO) is to move your dental practice to the top of the search engine rankings...

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