The No-Fluff Statistics of Facebook
You need to understand one important fact about social media, and Facebook in particular.
I wouldn’t go so far as to say social media will replace other forms of media, but it will certainly continue to usurp broad swaths of...
What’s the Difference between Posting, Boosting and Promoting on Facebook?
Ed. Note: If you haven’t read my first article on Facebook, click here to get up to speed.
Take a deep breath! Marketing your practice on Facebook seems as confusing as visiting a foreign country where you don’t speak ...
Why Everything You’ve Heard about Marketing through Social Media is Likely Wrong
Let's start off with what social media isn't
What you're about to read might seem strange – but pretty much all of the information you've likely heard or read about social media is wrong or at least useless.
So here's what y...
Avoiding Sony’s Situation – and Why You Shouldn’t Fear North Korea
There are two things you need to know about the Sony hacking scandal – and how it potentially relates to your practice’s online security.
1. What happened to Sony could happen to any firm.
In most hacking cases –...