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by Melissa Mickelson

Nov 24

3 Tips for Marketing Your Practice Around the Holidays

Hustle and bustle are trademarks of the holiday season. During this special time of year we add extra parties, errands, duties and tasks to our normally busy schedule. But we also open up to wonder, fellowship and... marketing. What?!? It’s really not so hard to believe. Beginning with Black Friday the holidays are a commercial season of buying and giving. Over the years we’ve programmed ourselves to be open to good cheer, holiday greetings and sales pitches. The most successful pitches generally combine the things that make this season so wonderful – family, fellowship, and good cheer. And social media is a great place to experience all three.

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by Melissa Mickelson

Nov 19

Prevent Last Minute Cancellations

Your time is valuable. And few things are more frustrating than a last minute cancellation that leaves a big gap in your schedule. One of the most common ways of handling cancellation offenders is to make them wait to get back into the schedule. Sometimes patients have to wait months to get back on the schedule. Is this the best way to handle the situation?

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by Melissa Mickelson

Nov 16

5 Rules for Increased Facebook Engagements

In the motion picture, Field of Dreams, Kevin Costner’s character heard a voice saying, “If you build it, they will come.” Unfortunately this same phrase does not apply to your social media pages. Don’t think that you can build a Facebook page, then step back to watch the likes roll in. It just doesn’t work that way. However, if you follow a few simple rules you can boost your dental practice’s presence on Facebook with increased likes, shares and followers.

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by Melissa Mickelson

Nov 13

Pros vs. Cons: PPC Advertising

Search Engine Optimization (SEO) is a long-term solution. You’ve heard us say this in one way or another many times. There are no quick fixes in internet marketing. To put your dental practice on a lasting and healthy growth trajectory, a qualified internet marketing company will devise a strategy that involves many touchpoints, multiple channels and a built in plan to evolve with your target audience. SEO, by itself, can lead to marked growth and recognition for your practice. But there are other marketing strategies that should be considered in helping your dental practice get greater visibility within search results.

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