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Misc, Practice Marketing, Tips, Website Design

How Does Digital Marketing Help Your Dental Practice Grow?

Dental Practice Websites

Digital Marketing will help you grow your practice.

Learn How to Use Dental Marketing Strategies to Engage Patients

Check out the complete webinar here:
Communicate Now and Be Ready to Grow!

Introduction
Dental practices that utilize digital marketing tools to reach and engage their patients will experience increased patient retention and attract new patients. When patients are left in the dark, unsure if their dental office is open or if they should reschedule their next appointment, their satisfaction with the dental office may decrease. Those frustrated patients may then seek the help of other dental practices that are actively marketing their new office hours or virtual dental care.

There is good news. When dental practices send proactive and helpful digital patient communications consistently, they let their patients know they care. Dental practices that share frequent patient communication on their website or Facebook page, will let their patients know that their practice is open and ready to provide patient care today.

Here are helpful tips that dental practices have successfully implemented online:

  1. Update your digital patient communication marketing channels on a regular basis. To ensure that patients are engaged, be sure the home page of your dental practice website, your Facebook posts, your Google business page, your Yelp page, and your email or text to send patient communications at the same time. It is recommended that your messages are updated weekly.
  2. Ask your patients if they have a preference between email, phone, or text communications. By providing patients with helpful updates using their preferred communication method, dental practices will increase patient satisfaction and engagement. PracticeMojo, provides patients with the ability to select from text, emails, automated phone calls, or even postcards as their preferred communication method.
  3. Create a dental patient communication plan calendar. Dental practices can use a team calendar to share information about their new safety practices, staff birthdays, or interesting facts about new dental technology. To get the best results be sure the posts are fun and engaging. Be sure your communication plan provides concise answers to common patient questions like:
    • How do I get emergency dental treatment?
    • What are your new safety protocols for cleanings?
    • Is my dentist seeing patients? If they are open, what their new office hours?
    • How do I reach my dentist if I am in pain?
    • Should I reschedule or keep my appointment?
  1. Keep your website updated first and foremost. If a patient visits a dental practice website that is outdated, they are likely to move to another local dentist office website. Be sure to create a COVID-19 update page on your dental practice website in case patients have questions about new dental office procedures and safety protocols.
  2. Add live chat to your current website. Dental practices can use live chat features on the home page of their website to quickly answer questions and address any concerns they may have. Live chat is also a convenient way to engage new patients without additional in office risk exposure. Live chat allows dental practices to track commonly asked patient questions. Be sure to take those questions and add them to website under your new COVID-19 response page.
  1. Get creative and add your own personal touch. The most successful dental practices will find ways to make dental care fun and informative online. If your dental practice caters to pediatric dental care, then consider a social media campaign that would appeal to a family with children. If you are a cosmetic dentist, create videos or social media campaigns that appeal to patients looking to improve the appearance of their smile. One cosmetic dental practice launched a marketing campaign called “Tooth Talk Thursdays” to share helpful dental care tips weekly.

 Summary

The greatest benefit of investing in digital patient communication tools is that increased patient satisfaction will lead to positive patient reviews. More patient reviews will translate to more patients. While dental office digital marketing requires time and effort, it will bring in a steady stream of new patients that will boost your practice’s revenue. If you decide to focus on your patients and outsource your help to a team of marketing experts, reach out to ProSites for a consultation.

We have a team of experts that will help you develop a strategy and execute a tailored digital marketing plan.

Click here to learn more and schedule your free demo.

 

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Misc, Social Media, Tips

Facebook Marketing: 7 Mind-blowing Statistics Dentists Need to Know

What do 1.59 BILLION people do every day? Use Facebook!

According to the recent Salesforce report “50 Best Social Media Practices”, 66% of internet usage is spent on social media sites. There is no doubt about it, when it comes to social media marketing, Facebook is the platform of choice. Therefore, it makes sense to capitalize on the company’s unprecedented access to potential new patients with Facebook marketing!

Need a bit more convincing? Check out these ten compelling reasons why dental practices should use Facebook to rapidly boost their new patient numbers.

  1. 79% of online adults use Facebook (AdEspresso). Why this matters: Once the province of college students and teens, Facebook has matured along with its audience. Chances are, your potential patients are on Facebook right now, some looking for a new dentist. Reaching them with an engaging business page and highly targeted ads can be done both rapidly and within your budget – delivering a fast return on your marketing investment. If you’re experiencing an emergency, last-minute opening, or another critical change that requires you to alert numerous patients at once, sending a text may be the best way to reach a group of patients at once.
  2. 72% of online users who make over $75,000 per year are on Facebook (OmniCore Agency). Why this matters: If you seek patients who value quality dentistry—and are willing to pay for it—Facebooks users are likely candidates. Of all the social media platforms, this audience is the most affluent. With income of more than $75,000 per year, you can tap into the ideal patient demographics for your practice.
  3. Americans spend 58 minutes per day on Facebook (HootSuite). Why this matters: Your current and potential patients are constantly bombarded with noise—from junk emails to group texts to online video ads which play automatically, like it or not.  How can you capture their attention?  With 58 dedicated minutes a day, Facebook marketing allows you to engage users when they are in a more relaxed, receptive frame of mind. Here you can grab their undivided attention.
  4. 50 million businesses have Facebook pages (HootSuite). Why this matters: The social media experience—particularly for Facebook users—is all about connecting with friends, family, and businesses in a relaxed, friendly environment. When your practice is there with an active Facebook page, it builds brand awareness with prospective patients. When your practice isn’t there, it diminishes brand awareness and expectations for your practice. Plus, it leaves room for the competition. There’s simply no downside to having a Facebook page for your practice. Did we mention it’s free?
  5. 57% of consumers say that social media influences their shopping (AdEspresso). Why this matters: Having a presence in a digital environment which influences buying decisions is a must for dentists. With Facebook marketing, you can showcase your expertise while building a rapport with existing and prospective patients. A strong Facebook business page with glowing reviews, educational articles and enticing promotional offers builds confidence and familiarity—all of which leads to more business for your practice.
  6. Facebook remains the most-used social media site among all ages, used by 64% of Americans age 12 and up (Salesforce, 2019). Using highly targeted algorithm’s Facebook monitors shares, likes, interaction with content and posting behavior, etc to ensure that all audiences are engaged at a massive level. That means Facebook Audience Insights can be a powerful way to connect with new and potential patients on regular basis that is relevant to them personally. That is powerful.
  7. 8 in 10 Americans use Facebook on a regular basis. Since the social media giant provides free access to users, Facebook relies heavily on advertising for the bulk of it’s revenues. For that reason, the company cleverly tracks user patterns, interests and demographics to entice advertisers. That means you can precisely target prospective patients with Facebook Ads.

Would you like to learn more about how to market your practice on Facebook? Connect with our professional Marketing Advisors at ProSites to learn more. Call us at (888) 932-3644 or click here to see ProSites in action.

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Practice Marketing

How to Stand Out in Today’s Competitive Dental Market

How to Stand Out in Today’s Competitive Dental Market

It’s 2020, and if your dental practice doesn’t have a strategy to stand out in today’s competitive market, you need to put down that cup of coffee immediately. We’re generally not ones for scare tactics, but since the market isn’t getting any less competitive, you can either retire early or rise above the noise. The good news is that there are more resources than ever at your disposal, so read on and your dental practice will soon be soaring above the crowd.

Patient experience is the defining factor in building a successful dental practice.

In today’s consumer-driven environment, current and prospective patients have more choices than ever, which means your dental practice needs to stand out. So, aside from therapeutic hand wraps and aromatherapy (not bad ideas overall) what makes a dental practice stand out? Patient experience. While it’s common to think that your patient’s experience begins when they first step through your door, that’s no longer the case. For most patients, their first interaction isn’t with your friendly, front-desk staff but rather it’s online, via social media and your dental practice website, so ensure you convey the right message. But before you start yelling from the proverbial rooftop, ensure you know who you’re talking to.

Define your target audience and get in front of them.

Standing out is only beneficial if you’re in front of the right audience. And, before you can get in front of the right audience you need to define it. Who are your ideal patients? Knowing this will not only direct your brand’s overall tone and messaging, but it will allow you to make the best use of your resources. For example, if your practice is in mid-town Manhattan and caters to busy professionals, it doesn’t make sense to waste your marketing budget targeting families miles away.

Understanding your target audience allows you to effectively use tools, like Facebook Ads for dentists and local search engine optimization (SEO).  With local SEO you can specifically target your practice location so when those busy professionals search online for a dentist within walking distance your practice appears.

What if your practice isn’t in a city center and you want to reach prospective patients in surrounding areas? Then you need pay-per-click (PPC) advertising in your marketing mix. PPC advertising allows you to expand the reach of your advertising to specific locations and cities near your practice, where you may not show up organically in local results. Another benefit of PPC is that you only pay when a prospective patient clicks on your ad. Search marketing is eerily accurate, but it only works if you’re targeting the right audience.

Know who your ideal patients are? Check. Got the message you want to convey? Check. But do you have a professional dental website the converts visitors to patients? Keep reading.

Ensure you have a professional website that is easy to use.

Your dental website is the foundation of your practice’s online presence. It’s essentially your virtual office. To stand out, use your dental practice website to showcase what makes your practice unique. Include photos of your friendly staff or inviting waiting room. Your website should convey how you want patients to feel when they walk through your door. But inviting images alone aren’t enough; usability is just as essential. If a patient opened your door only to see a wall it wouldn’t take long for them to turnaround and leave. The same is true for your website. If it’s not obvious where visitors should go for the information they need, they won’t take the time to look around. Make it intuitive – ensure key information (e.g. location, hours of operation, contact information, areas of expertise and insurance plans accepted) is front and center on your homepage or clearly identified in the primary navigation bar.

Feeling confident because you already have a great practice website? Make sure what you think is cutting edge, actually is (wink, wink). If you haven’t changed your website design in more than three years or it’s not mobile responsive, it’s likely now outdated. Internet browsers and design trends constantly change, which can result in a less than optimal viewing experience if your website design hasn’t kept pace. (Hint – this is where a reputable dental website designer comes in.) Depending on your starting point, this doesn’t have to be an enormous undertaking. Ask your website provider if they have any new website styles available that can be easily swapped out without a fee.

Your website is a critical component in your dental practice’s online presence, but it’s not enough. You need a robust online presence. In short, your online presence is the culmination of all of the places patients can – or can’t – find you on the internet. Before you crumple in a ball of overwhelm, read on  because we’ve broken the online presence pie into bite-sized pieces that are easy to digest.

Be visible on social media.

Your presence, or absence, on social media is a key part of your dental practice’s online presence. There’s no lack of social media options. From Facebook, which still holds the market share of users, to Instagram, Twitter, YouTube and Pinterest, there are platforms for every type of content and target market. You get it, but what do you post and where? Effective use of social media creates an ongoing conversation with current and prospective patients, so use the same tactics you that create a great in-person conversation. Ask questions, share interesting information, and maintain the flow with responses. Is this time consuming? It can be, but there are resources for social media posts for dentists and dental Facebook post ideas, and you always have the option to outsource to a marketing services provider.

Cultivate and highlight positive online reviews.

Like it or not, online reviews make a difference. In fact, 70% of dental patients said that online ratings and reviews influenced their choice of dentist.[i] The prevalence of social media and the increasing number of review sites available (Yelp, Angie’s List, Rate MDs, etc.), mean that your practice is conspicuous if it’s absent. Trust us, if prospective patients can’t find any reviews about your practice, they are not going to think, “Wow – that dental practice is so good that not one patient felt the need to share their experience.” The more likely scenario is that their train of thought will go something like, “Why hasn’t anyone left a review on that dentist? What are they hiding?”

When patients search “dental practice”, positive reviews make a difference.

Beyond building trust, positive online reviews factor into your practice’s search engine rankings. Search engines consistently tweak their ranking algorithms to return the best results possible, which means highly recommended doctors are more likely to rank above those with lower ratings. How does one go about gathering positive reviews? At the risk of being too obvious, we’re going to suggest you ask your patients. You would be surprised at the number of patients who simply need to be asked. Train your front staff to ask patients to leave an online review as part of the standard checkout process. Most patients will happily oblige. You can also post signage in your waiting room inviting patients to leave a review online (be sure to include the appropriate URLs). Additionally, post-visit emails are a great way to check-in on patients and politely ask for a review. Make it easy for them by including links to where you’d like the review to appear.

Since virtual dentistry isn’t quite a thing just yet, you can’t ignore the value of in-office interactions.

Deliver the best patient experience possible.

Ok, so you’ve got patients in your waiting room, now all you must do is wow them with your cavity-filling acumen, right? Not exactly. Gone are the days when patients automatically agreed with your recommended treatment plan. Chalk it up to the internet, commoditization of healthcare, or the tangled insurance industry, but patients today need information before committing to a treatment plan.

Wondering how you’re going to find the time to present individualized treatment proposals in your already jam packed day? Enter ProSites Showcase. This easy-to-use interface allows your team to input exam results and select a recommended treatment. Showcase then creates an interactive slideshow to help you present the prescribed treatment right in the office. You can also print the presentation for patients to keep for their records, or upload to their patient portal for easy at-home access. With Showcase, your team can easily explain each patient’s treatment plan, risks of not completing the plan, proposed timing of services, and costs. Plus, by providing patients with necessary information in an understandable way, you’re exponentially improving their patient experience – what a great way to differentiate your practice.

Online, in-office, anything else? Actually, we do have a few more tips to elevate your practice.

Pay attention to the little things.

Sometimes we get so wrapped up in page likes and web analytics that we forget how important the little things are to patient experience. For starters, look at the list below:

  • Is the street sign for your practice clearly visible by foot and/or car traffic? Does it say you are a dentist?
  • Do you offer appointments before and/or after standard business hours to make it more convenient for patients to schedule visits?
  • Is everyone on your staff friendly to patients or does it make sense to move someone into a non-patient facing role?

Feeling overwhelmed at the length of your newfound to-do list? We are here to help. ProSites dental marketing experts are here to help. Reach out to an Internet Marketing Advisor today at (888) 932-3644 or click to request a demo.

 [i] Henry, Kevin. “Convenience, Honesty, and Online Reviews … Some of the Things Your Dental Patients Want.” Dentistry IQ, Dentistry IQ, 2 May 2013,

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Practice Marketing

Top 3 Ways to Delight Patients Online

As a dentist, your goal is to make patients happy! Here are three quick ways that you can easily delight patients online with a solid dental marketing strategy:

1. Make it easy for people to find your dental practice online. While this may seem obvious, it can be difficult to do – and there’s more than what meets the eye. But, did you know:

    • 93% of online experiences begin with a search engine
    • 71% of consumers begin their research phase with a search engine
    • 41% of clicks go to the top 3 paid ads on a search results page
    • 3 in 4 smartphone owners are using mobile search first to address their immediate needs
    • 46% of all searches on Google have local intent (Google, 2018).

What does all of this mean for your practice? Where you rank on search results is critical! You can do this by:

    • Claiming and completing your business listings on Google and Bing
    • Investing in dental search engine optimization and/or pay-per-click advertising for dentists
    • Claiming your dental practice’s social media pages
    • Having a strong, professional dental website with clear contact information

Want more information about this topic? Click here to listen to the on-demand webinar recording!

2. Optimize your dental website for an ultimate patient experience.

Did you know that you have less than 50 milliseconds (0.05 seconds) to capture a visitor’s attention on your dental website? Here are some best practices to ensure you instantly capture attention:

    • Ensure proper use of videos, images, and iconography
    • Use photos and infographics – these types of pages receive 94% more views than text-only pages
      • Select images that resonate with patients, so if your practice is located in the city, don’t show mountains in photos
      • Re-use various stock photography and website images on social media posts to get more out of your images
      • Don’t try to get too fancy or creative that results in the message getting lost
      • Use a blend of images, videos, and taglines that work together to convey a cohesive marketing message

You should also help visitors quickly find the information they need with a thoughtfully organized navigation bar. In fact, 75% of people say the most important element in website design is the ease of finding information.1 And, people can’t find the information they’re looking for on a website 60% of the time, which creates a poor user experience.2

Below are some navigation best practices to keep in mind for your dental website:

    • Showcase services offered/areas of expertise, location, hours, and contact information on your homepage
    • Utilize categories and subcategories to group various topics together
    • Create separate pages for each service
    • Don’t make your navigation overly complex

3. Remember your patients’ appointments without being too aggressive or overbearing. Don’t communicate in ways that you want. Communicate in the way your patients want. And remember, one size doesn’t fit all when it comes to patient communications.

To learn about the best ways in which your practice should communicate with patients and when, check out this infographic that details all you need to know.

Want to learn more about delivering the ultimate patient experience online? ProSites can help! Call (888) 932-3644 to get a demo today.

1 Hubspot: How to Redesign Your Website

2 ROI Media: Anatomy of a Perfect Website

 

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Practice Marketing

25 Things Patients Really Want from Their Dentist

In today’s highly-competitive dental market, standing out from other dental offices is key. We searched the Internet, social forums, asked our peers, and used our own personal experiences to list the top 25 things patients really want from their dentist to help you succeed with a flawless dental marketing strategy.

Patients want their dentists to…

1. Be honest about insurance accepted

It may seem like a no-brainer, but this is a top consideration for patients. The easier your dental office can make things, the better – so list the various insurances you accept on your dental website, talk to patients on the phone about their insurance while making an appointment, and help them get an accurate quote for dental treatment.

2. Offer financing options

A lot of patients want to invest in their oral health but aren’t financially in a spot to pay a lot upfront. If you work with a provider like CareCredit, make it known on your dental website and help patients understand what the steps look like to get approved for financial options. Learn how to simplify patient payments for your dental practice

3. Provide flexible dentist appointments

It may not be the dental marketing strategy you were hoping for, but it could make a difference of a patient choosing your dental practice over another. Find out what hours work best for your patients and do what you can to accommodate; even if this means doing weekends or after hours. Be the dentist that is available 24/7 and easily attract new patients!

4. Offer same-day dentist appointments

If you have a last-minute cancellation from a patient and want to fill the spot, look into using an automated patient communications provider like PracticeMojo where you can send a text to specific groups of patients to let them know you have an opening. Someone who may be scheduled to come in a week or two out may find the last-minute opening a bit more convenient, allowing you to quickly re-arrange and fill any gaps in your schedule.

5. Have excellent online reviews

Potential patients aren’t the only ones looking at your reviews. Current patients will see them too! If they see that you aren’t rated that well on Google or Facebook,  it may make them question their own loyalty to your dental office. Make sure your dental marketing strategy is focused towards generating positive reviews and ask happy patients to share their experience online too! Discover how Prosites can help you with your Social Media Management

6. Respond to online reviews

If a loyal patient takes time to write a positive review, be sure to thank them for their kind words. You don’t have to go over board, but a simple dental marketing practice like this one will gain you more followers. Just send them a note thanking them for their kind online feedback can go a long way! Learn the value of online reviews for dentists.

7. Send appointment reminders

Whether it’s via email, text message, or phone call – make sure to keep your no-show rate low and profitability high with effective patient appointment reminders. Find a provider that can give you flexibility in how you contact patients and the frequency in which you send a reminder before an upcoming appointment for an ideal customer experience. Learn more about how to automate your patient communications with Prosites.

8. Send Newsletters with tips and recommendations

To stay top-of-mind throughout the year, go above and beyond by providing patients helpful recommendations for their dental health. A quarterly or monthly eNewsletter with tips and tricks on how to minimize grinding, teeth stains, and how to keep healthy gums is a great way to build long-term relationships with patients. Learn more about other patient communication methods.

9. Provide incentives for patient referrals

It’s a HUGE compliment if a patient sends their friend and/or family member to your dental practice, and a little token of appreciation can make all the difference! Give patients a small gift card to Starbucks or a dental kit as a way of thanking them for their support.

10. Offer a personalized patient experience

When a patient comes into your dental office, have a sign in their room that says “Welcome, {patient name}” and a small gift-bag with sample size floss and toothpaste to take home. This little extra piece of personalization can mean a lot to a patient and shows that your dental practice goes the extra mile to make patients feel comfortable.

11. Delight patient with appreciation days

Consider holding a day once a month a “surprise patient appreciation day” where you give all patients that day an extra gift; maybe a full-size toothpaste or mouthwash.

12. Have friendly staff

Again, one that seems like a no-brainer, but must be mentioned! Going to the dentist can be a feared experience for many, so the more gentle, personable, and friendly your front-staff can be, the better! Use video marketing as a strategy to highlight your friendly staff and beautiful office so patients feel welcome. 

13. Send follow-up emails with dental treatment plans

A lot of patients won’t remember exactly what was discussed at their appointment, so a friendly follow-up email that recaps everything you discussed can be very helpful in ensuring patients follow-through with their dental treatment. Keep communicating with your patients on a regular basis!

14. Create online forms

Gone are the days where people have a printer easily accessible and remember to bring in their forms before their first appointment. Instead, have a patient portal on your dental website where patients can fill forms out and submit them online before their appointment. Discover how to streamline Patient Onboarding with Prosites Online Forms that are tailored to your dental practice.

15. Run on-time

Everyone has a busy schedule, and no one likes to wait. If you’re running behind, call patients that are scheduled in the day and let them know you’re running ~X minutes behind schedule. Or, make a policy that if a patient is X minutes late, then you’ll need to reschedule. It’s important to be flexible while keeping other patients in mind.

16. Explain procedures to patients 

The more you can describe what a patient is about to experience before a dental procedure, the more at ease they’ll feel with you.

17. Have good entertainment in the waiting area

Yes, most people in your waiting room may probably be on their cell phone. But, for the rare instances, having a few magazines, a TV or a kids room may be a fun change of pace for patients.

18. Build a mobile-friendly website

Most of your website traffic is probably coming from a mobile-device, so make sure the user experience is flawless. This means fast load times, thumb-friendly buttons, and easy to navigate. Learn how Prosites will help you deliver the best website experience to your patients

19. Be confident. You are the expert!

Speak from a place of authority. You’re the dentist so your advice should be clear, easy-to-understand, assertive, yet approachable.

20. Thoughtfully answer any dental questions

While it’s more than easy to be in a rush, make sure your schedule isn’t so packed that patients feel like they don’t have time to ask their dentist any questions. You want to make sure patients are at ease and feel like you care!

21. Build a powerful medical website

Many patients will visit your dental website to learn more about a procedure, so make sure your medical website has enough details on it! Look for a dental marketing company that provides a gorgeous web design with pre-written and/or customizable content so you can easily showcase the plethora of services that you offer. Discover Prosites Dental Website Design Portfolio

22. Provide the best customer service

Whether a patient reaches out on your social media page, leaves a review, sends an email through your medical website, or leaves a voicemail, make sure that your dental office is monitoring all customer contact points to ensure no leads fall through the cracks.

23. Keep contact information up-to-date

One that may seem obvious – but a small miss of changing a phone number or updating an address on your dental website can cause a lot of confusion and frustration among patients.

24. Branding is key!

As technology and automation advance, as do a patient’s expectations of brands and businesses remembering the small things – like their birthday. As a dentist, you should send a postcard, write an email, or provide a simple text message with a birthday greeting with a small incentive. But always remember, branding is key! Discover a wide range of practice dental marketing materials, designed to match your company identity. 

25. Gain patients trust & loyalty

Patients are loyal when they feel their trusted dentist truly cares about them and their dental health and puts their needs first. The more you can continue to create great experiences – before, during, and after – the patient’s appointment, the greater their loyalty will be to your dental office. Learn more about patient loyalty and retention!

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Practice Marketing

12 Ways to Jumpstart Your Marketing in 2019

Are you ready to make 2019 your practice’s most profitable year yet? Here are 12 unique ways taken from our latest webinar that you can jumpstart your marketing for the year ahead:

1. Add tracking to all of your marketing efforts. The only way to know if a marketing campaign is working is to put in the effort of tracking it. To do this, add a special tracking phone number on your website (and any other marketing campaign) so you can track callers and tie it back to a specific campaign. Additionally, train office staff to ask “How did you hear about us?” on new patient forms and on phone calls. You should also ask your website provider to implement Google Analytics to see where traffic comes from and continually evaluate any trends or changes in traffic. Finally, use separate landing pages in your online advertisements or offline efforts with unique URLS. Track visits along with forms completions.

2. Build on your own success. By going back and reviewing what worked (more information on how to do that here), you can make decisions on what to move forward with doing and what to eliminate from your strategy.

3. Secure your website with HTTPS. When a website serves information to a user via a website that is HTTP, third parties can view that information. The information is unencrypted and therefore accessible to anyone with the right technological expertise. However a website using HTTPS is encrypted, meaning third parties cannot view any information that the user inputs into the website. Websites prove that their information is encrypted by utilizing a Secured Sockets Layer (SSL certificate) that tells web browsers the website is secure.

Google’s aim is always to protect its users from malicious websites and to serve them the best search results which is why they are trying to push website owners to secure their websites to cut down on spam bots, spyware, and malicious software. Google is penalizing those who do not comply by pushing them down in search results. By doing so, fewer users will interact with the site and thus limit the possibility of attacks. It’s recommended that you ask your dental website provider what your options are to move to a HTTPS website.

4. Conduct competitive research. Use online review sites to complete competitive research and find out what patients like about your competitors, and more importantly, what don’t they like so you can figure out how to be better. Then, from this information, make adjustments accordingly. For example, if you see these negative reviews like the ones below, use this to your advantage by showcasing how your office works with parents to address the child’s unique needs. Mention how you offer a relaxing environment. Talk about the verification of insurances prior to treatment. The more you can hit on and talk through how you will prevent people’s frustrations, the more likely they’ll choose you as their dentist.

review 1

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5. Improve your online reputation. 70% of prospective patients want to read an online review before selecting a dentist. But…it is not only new patients reading your reviews. Existing patients see those stars when searching for your contact information. To make sure your online reputation is in tip-top shape, claim your profiles on online directories, respond to all reviews, and ask patients to leave positive reviews by sending an email and/or puting up a sign in your office that asks happy patients to leave a review online, with a link to the site you wish for them to leave a review.

6. Implement strong search marketing efforts. Dental search engine optimization is the process of maximizing the number of visitors to your website by ensuring that the website appears high on the list of organic (free) results returned by a search engine. There’s also pay-per-click advertising, which is a highly-targeted form of advertising that gets you in front of people in your area who are looking for the services that you offer.

Depending on your goals, it’s recommended to start at least one of these efforts, if not both – to see better visibility on search results. For more information and ideas on PPC and SEO marketing, click here to find the webinar “How Dentists Can Get Better Search Rankings by 2019 Through PPC and SEO”.

7. Get more backlinks. Backlinks are a link from another website that directs visitors to your website. It is one of the most important factors that search engines use to determine a website’s ranking. You can get quality backlinks by:

  • Submitting your website to online directories like HealthGrades.com, RateMDs.com and Vitals.com
  • Guest blog for someone in your industry
  • Answer questions on Q&A websites like Yahoo! Answers with a link to your website within your signature line
  • Join your local Chamber of Commerce and the Better Business Bureau.
  • Fill out your social media profiles correctly with your website information
  • Provide a testimonial or case study for a service or system you use

eight. Build a content calendar. Save time by planning ahead and build a content calendar that plans out the various communications you want to send throughout the year. This way you can ensure your messages are timely and relevant while resonating with your current and potential patients.

Various content ideas include:

  • Blog posts and educational articles
  • Quizzes and poll questions to post on social media
  • Video to showcase patient testimonials or showcase your practice
  • Tips to oral hygiene

Try to target 1-2 posts per week throughout the year for maximum success. Want a jumpstart to this effort? Download the patient communications calendar at no cost today!

9. Review patient communications. When it comes to communicating with patients, are you doing everything you can or should? Ask yourself, what is your no-show rate? Do you use text messages? Do you send dental reminder postcards?

Reach out to patients who have not been seen in the last 12 months, and identify patients with treatment plans that have not been scheduled. You can also implement quarterly newsletters to build relationships and share news that may affect their dental health. Holiday greetings sent out via email to remind patients of your office hours and what to do for a dental emergency are always timely and relevant, along with graduation/wedding season specials on whitening services.

10.  Update your brand. What does your website and online presence say about your practice? Does it say that you’re up-to-date and modern? Are you comforting and cozy? Or outdated and sloppy? Take a look at your marketing materials and update where necessary.

11. Leverage social media. Having a strong presence on social media keeps you top-of-mind with existing patients, increases leads, referrals, and website traffic, can improve your SEO performance, and is more cost-effective than other forms of marketing. Create a branded Facebook page and post at least 2-3 times per week if you can. For more ideas on social media marketing for your dental practice, click here for the free whitepaper.

12. Test new strategies. Put aside money in your budget to try something new that you haven’t before – you may be surprised at the results! From direct mail or radio to a website ad and pay-per-click, you can’t know until you try.

Want to learn more about marketing your practice online? Call ProSites at (888) 932-3644 to talk with an expert today.

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Patient Relationship

How to Review Your Dental Marketing Strategies to Plan for 2019

New year, new patients, new…. marketing strategy? Now is the perfect time to take a look at your marketing strategy and see where there are opportunities to improve – and increase profitability in the new year.

First things first – you’ll want to review where you’re currently at.

1. Examine your website. This means taking a look at photos on your website, removing the outdated and adding new, professional, high-quality images. Additionally, you’ll want to make sure all of the contact information is accurate along with patient testimonials. Last but certainly not least – while you’re going through your website to see if there are any updates that need to be made, check it out on a mobile device. If it looks great – fabulous! You probably have a dental mobile-friendly website. On the other hand, if you have to pinch and zoom or it’s slow to load – it may be time to talk to your website provider on how to upgrade to a responsive, mobile-friendly dental website.

2. Take a look at your online directories. Next, take a look at your online directories. Have you claimed your practice across today’s top online directories including Google My Business, Yelp, and Angie’s List? Make sure to do so by finding your practice on these sites and verifying your listing. You’ll then want to update the contact information and update your profiles to have a consistent name, address, and phone number listed on your website. This makes it easier for search engines to identify your practice and improve your rankings. While optimizing your online directories, make sure to respond to any online reviews – whether they are positive or negative (more advice on responding to reviews here). Mark and report any reviews that might be fake or from a competitor.

3. Make sure your tracking is up-to-date. Add Google Analytics and Google Search Console to your website to ensure you can track its performance (your website provider should be able to do this on your behalf).

Once you’ve updated your current marketing efforts to be in a good spot, you will want to take a look at your past marketing results and see how they performed.

You can do this by first listing all the dental marketing efforts you did in the past year including how much you spent. For example:

Then, identify the various ways in which you can currently track your marketing efforts:

  • Do you have Google Analytics on your website to see traffic volumes and other key performance indicators?
  • Do you use tracking phone numbers on various marketing campaigns?
  • Did you manually record how patients heard of your practice?

From here, add in how many calls/forms, patients and average revenue were received as a result of each effort.

To calculate your ROI (return on investment) from each dental marketing channel, use this equation:

$ generated by new patients minus amount of money spent on advertising divided by ÷
amount of money spent on advertising = ?

Compare all efforts to determine what worked. Repeat what was successful and modify or remove those that didn’t work. If the result is negative, you are paying more than you generate. Aim for a result of .2 (20%) or greater.

Want to brainstorm other ways to market your practice online? Download the Definitive Guide to Online Marketing for Dentists which will give you the best practices, ideas to consider, and common pitfalls to avoid for each major digital marketing channel.

And, talk to our experts! Call us at (888) 932-3644 to learn more.

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Practice Marketing

Top Anticipated Trends for Dentistry and Marketing by 2020

As we kick off the new year, everyone seems to be publishing predictions for 2019, but ProSites – we’re looking a bit further ahead. In our whitepaper, Seven Predictions and Recommendations for Dentistry and Marketing by 2020, we outline current trends to help us predict what the future of dentistry and marketing will look like by the next decade.

We’ve included snippets of three of the seven predicted trends below, but make sure to download your full copy of the whitepaper here to learn how you can stay up-to-date with the ever-evolving marketplace.

Predicted Trend: Lowered Trust of Facts Requires Building a Trustworthy Persona
Unfortunately, it doesn’t look like we’ll be saying goodbye to “fake news” or the associated decrease in trust of authority anytime soon. In fact, reliance on social media seems to have increased our general skepticism. While warranted in some situations, an overall rise in distrust of experts means businesses, dental practices included, need to work harder to gain confidence from potential customers (patients).

Enter your dental practice’s online reputation, as this is where prospective patients are likely to form their first impression of you. You must encourage current patients to share positive feedback on review sites and social media channels as both play important roles in attracting new patients.

Predicted Trend: Digital Content Consumption Will Be Constant and Led by Video
Think our dependence on digital content has reached the point of saturation? Alexa, weigh in. Given that we’re always connected, our consumption of content is ever increasing. To compete and gain valuable mindshare, your online presence must be dynamic.

A website alone is no longer enough; patients want more. Try creating a library of how-to videos that address common concerns like “how to floss with braces.” Easy-to-read articles and posts are also great ways to share content. But remember, consistency is key – as even an engaged audience is fickle and will quickly go elsewhere if you stop meeting their needs.

Predicted Trend: A Digital Front Will Be Expected
From grocery shopping to ordering lattes, your patients are doing everything online, and it’s most likely from a mobile device. Short of a real-time root canal request (crazy, we know – who would request a root canal?) what can you enable patients to do online? Probably more than you think.

Patients will soon expect to have the ability to book visits, confirm or cancel appointments, or complete forms online – dental text reminders are becoming increasing popular. Regardless of how fast your website loads, if you fall below patient expectations (which are higher than ever) your practice is sure to lag behind the competition. The answer is not to invest in more staff, but rather integrated systems that can manage dental appointment reminders, scheduling, and recall campaigns – all of which are designed to keep patients engaged while delivering the level of customer service and convenience they want.

In conclusion, technology is greatly impacting how we do business in the future. And, if you don’t soon embrace where the industry is headed, you won’t be able to make up the ground. Fill out the form below to get your free copy of the complete whitepaper, or call an Internet Marketing Advisor at (888) 932-3644 to see how we can meet you where you are today and help you get to where you want to be in the future.

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Practice Marketing

5 Scary Dental Marketing Mistakes to Avoid

To avoid patients ghosting you in October – or any month for that matter – you should first make sure you’re not making these scary (but common) dental marketing mistakes.

  1. Being too informal on social media. There’s a delicate balance of showing your personality and being transparent on social media while maintaining a level of professionalism. Create posts that resonate and engage with your patients in a conversational manner, but steer clear of rants, profanity, and anything that is overly opinionated.
  1. Having a non-responsive website. In today’s digital world, having a website that isn’t mobile-friendly is just as scary (and painful to patients) as getting a cavity filled sans Novocain. Most of your website visitors are likely checking it out on their smartphone – so make sure your website loads quickly, has enlarged text, simplified navigation, and thumb-friendly buttons. Otherwise, 8 in 10 people will stop engaging with content on your website.1
  1. All-to-frequent appointment reminders. While patients do want and need appointment reminders – there’s a fine line between being helpful vs. irritating. It’s important to reach patients in the right way at the right time – in the ways that they prefer. Look for a patient communications solution that helps you reach 100% of patients with timely and automated reminders including dental appointment reminder texts, emails and phone calls.
  1. You don’t have any reviews. This simply screams red flag. Today, 91% of people regularly read online reviews and 84% of people trust online reviews as much as a personal recommendation.2 If there’s little to nothing about your practice from other patients – it leaves potential patients quieting wondering “why?” To combat this fear – ask happy patients to leave reviews on your Facebook, Yelp, Website, and/or Google My Business pages to put your best foot forward. Make sure to respond to all comments with gratitude to show patients and viewers you care!
  1. You try to DIY to save money with little to no experience. While it may sound like a good idea in theory, sometimes leaving it to the professionals in the space may deliver a greater return on investment for your practice than attempting to do it yourself. For example, running a pay-per-click campaign for your dental practice could be an extremely profitable strategy for your practice – when you know what you’re doing. There’s also the risk of overspending – or not using your budget wisely. Do your research before investing too much time or money into an effort on your own that you’re not familiar with. In the ever-changing world of Internet technology, it may behoove your practice to stick with an online marketing company.

To learn more about how to accelerate growth and avoid these scary dental marketing mistakes, call ProSites at (888) 932-3644 to talk with an Internet Marketing Advisor.

 

 

 

1. Sweor

2. Inc.com

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